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Girls Clothes 9-10 Years

Fail

Shoppers spend only $28K a year here, so Girls Clothes 9-10 Years is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£28K/yr314K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
12%top-5 click share · 62 brands · 76 sellers

Flapen Score

Girls Clothes 9-10 Years against its category

The dotted line is the Fashion average. Past it, Girls Clothes 9-10 Years is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Clothes 9-10 Years market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Clothes 9-10 Years 314K times last year and spent an estimated £28K. The top 5 brands take 55% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
0.7%
Market size, estimated
£28Ka year
Top search term
girls summer clothes24K searches a year

02 · Price

A sale here is worth £13.18.

Listings sell for £13.18 on average, from £5.50 to £24.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.18 that is £0 to £1K a year per listing.

Average price
£13.18under the $15 to $100 sweet spot
Price range
£5.50–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #60 within Girls. It carries 561 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
11.1%
Average rank
#60in Girls
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
216

04 · Newcomers

Amazon counts 2 of last year's 97 launches as successful.

97 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
97
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Girls Clothes 9-10 Years products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£281£562£843£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 falling

Sellers

76

Top-5 brand share

55%

Top 20: 83%

Top-5 click share

12%

Top 20: 34%

Open market

41%

  • Arshiner28%
  • Xumplo9%
  • TBNRFrags7%
  • Amazon Essentials5%
  • Disney5%
  • Haloumoning4%

Demand

Girls Clothes 9-10 Years search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Girls Clothes 9-10 Years search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls summer clothes24K/yr
  • girls clothes 11-12 years40K/yr
  • girls clothes 9-10 years43K/yr
  • clothes for girls age 11-1230K/yr
  • girls outfits25K/yr
  • girls clothes 7-8 years27K/yr
  • girls clothes 2-3 years25K/yr
  • girls clothes 3-4 years uk18K/yr
  • girls outfit15K/yr
  • girls clothes 8-9 years12K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Clothes 9-10 Years

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%+1.10

to big

Bit tight as they are small

on the small side

Quality-Overall15%−0.16

Poor quality

Absolutely rubbish

Absolutely rubbish quality

Waist Fit6%−0.04

waist band on leggings loose

No waist band

Waist looks small

Stretchability/Expandability/Elasticity5%−0.05

the elasticated waist band was rolling down constantly

The elastic came off on the first wearing

Poorly sawed, the elastic broke

Color3%−0.02

Colour of top faded

Love

Size-Overall22%+1.10

Fabulous fit

it fits our 6-year-old really well

fits true to size

Quality-Overall16%−0.16

It is beautifully made

Excellent product

Excellent quality T - shirts

Comfort-Overall12%+0.65

Very comfortable

comfortable to wear

Cute, Comfy, and Easy for Kids to Wear

Value For Money10%+0.79

Value for money

Good value for money

Good for the price

Soft Feel7%

True to size the cotton material is so soft highly recommended

Super cute and soft

The fabric is soft

Return

3.3% Return rate 77% Fixable by listing

Size-Overall62%▇▅▇▆██

to big

Bit tight as they are small

on the small side

Material Quality9%▃█▆▇▅▅

Material isnt great my daughter wore them one day

Length8%█▂▄▅▃▃
Waist Fit4%▅▅▃█▄▃

waist band on leggings loose

No waist band

Waist looks small

Quality-Overall3%▁█▇▂▃▆

Poor quality

Absolutely rubbish

Absolutely rubbish quality

FAQ

Common Girls Clothes 9-10 Years questions

Answered from the same tracked data.