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Girls Boots

Fail

Demand is soft, at -70.5% this quarter, so Girls Boots is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£23K/yr424K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
11%top-5 click share · 34 brands · 54 sellers

Flapen Score

Girls Boots against its category

The dotted line is the Fashion average. Past it, Girls Boots is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Boots 424K times last year and spent an estimated £23K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
0.3%
Market size, estimated
£23Ka year
Peak month
November16.3× the quietest month
Top search term
girls boots121K searches a year

02 · Price

A sale here is worth £19.49.

Listings sell for £19.49 on average, from £8.80 to £56.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.49 that is £0 to £2K a year per listing.

Average price
£19.49inside the $15 to $100 sweet spot
Price range
£8.80–£56.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #123 within Boys. It carries 462 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
68%
Out of stock, average day
30.1%
Average rank
#123in Boys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
462per listing
Listings tracked
222

04 · Newcomers

Amazon counts 0 of last year's 57 launches as successful.

57 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
57
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Girls Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£231£463£694£9261101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

54

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

11%

Top 20: 32%

Open market

32%

  • Walkright21%
  • Lilley16%
  • Daclay9%
  • DREAM PAIRS8%
  • Harvest Land7%
  • Discoball7%

Demand

Girls Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.3×

Search terms

Top Girls Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls boots121K/yr
  • kids boots37K/yr
  • girls black boots51K/yr
  • girls school boots24K/yr
  • black boots kids11K/yr
  • school boots for girls14K/yr
  • kids black boots11K/yr
  • kids boots girls15K/yr
  • boots for girls13K/yr
  • school boots7K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.07

Comes up very small

These boots are small made

run large

Quality-Overall18%+0.42

Poor quality

Wont buy them again as they seem very poorly made

are extremely poor quality

Durability11%−0.08

Zipper fell apart after 2 weeks

Dont last very long

Not very durable

Heel Support4%−0.05

Torn my heels to bits in under 30 mins hard lumps discovered in the cushion area of the heel

Stretchability/Expandability/Elasticity4%−0.05

My daughter first time using them today an the elastic has snapped

Love

Comfort-Overall21%+2.30

Cute and comfortable

My child finds them comfortable enough for all day wear too

comfortable boots

Quality-Overall19%+0.42

decent quality for dress-up shoes

seem well made

Decent quality

Size-Overall15%−0.07

boots that fit well

Good fit

Lovely boots look great lovely fit

Water Resistance6%+0.82

Waterproof comfortable perfect for the weather

Waterproof

Theyre fully waterproof and perfect for rainy days, puddle jumping, and muddy park trips

Value For Money6%+0.23

Good product for the price

worth it

And great value for money

Return

4.3% Return rate 81% Fixable by listing

Size-Overall60%████▇▇

Comes up very small

These boots are small made

run large

Feet Fit11%▅▆▇▆██
Width6%▄▆▆▅▅█
Comfort-Overall4%▆▄▆▆▅█

Very hard and very uncomfortable

these were tight on and uncomfortable

Color2%▄▂▂█▃▆

FAQ

Common Girls Boots questions

Answered from the same tracked data.