Girls Boots
FailDemand is soft, at -70.5% this quarter, so Girls Boots is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £23K/yr424K searches / yr
- 90-day growth
- -70.5%search demand this quarter
- Competition
- 11%top-5 click share · 34 brands · 54 sellers
Flapen Score
Girls Boots against its category
The dotted line is the Fashion average. Past it, Girls Boots is stronger. Inside it, weaker.
Market
The Girls Boots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Boots 424K times last year and spent an estimated £23K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- -70.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £23Ka year
- Peak month
- November16.3× the quietest month
- Top search term
- girls boots121K searches a year
02 · Price
A sale here is worth £19.49.
Listings sell for £19.49 on average, from £8.80 to £56.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.49 that is £0 to £2K a year per listing.
- Average price
- £19.49inside the $15 to $100 sweet spot
- Price range
- £8.80–£56.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #123 within Boys. It carries 462 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 68%
- Out of stock, average day
- 30.1%
- Average rank
- #123in Boys
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 462per listing
- Listings tracked
- 222
04 · Newcomers
0 of last year's 57 launches cleared the first-year sales bar.
57 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 57
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Girls Boots products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lilley Riley Kids Black Patent Iridescent Boot - Size 13 Child UK - Black
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 3y ago

Lilley Junior Eliza Girls Black Patent Ankle Boot - Size 11 Child UK - Black
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 11y ago

Lilley Girls Black Heeled Zip Up Heart Boot - Size 2 UK - Black
- Price
- £16.83
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 12y ago

A2Z 4 Kids Glitter Lace-Up Ankle Boots Durable Fashion Footwear Youth
- Price
- £14.04
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 11mo ago

Daclay Boys Girls Comfy Walking Boots Kids Winter Shoes Fashion for Fall Casual Outdoor Footwear
- Price
- £14.67
- Rating
- 4.1/5
- Reviews
- 168
- Age
- 1y ago
Trending
estimated 90-day click momentum
Harvest Land Girls Ankle Boots Glitter Combat Booties Zipper Lace Up Winter Dress Boots for Little Kid Big Kid Size 3
- Price
- £22.27
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago

Walkright Emily Girls Black Glitter Sole Zip Boot - Size 9 Child UK - Black
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3y ago

DREAM PAIRS Girls Boys Cowgirl Cowboy Western Boots Kids Mid Calf Riding Shoes Little Kid/Big Kid Size 4 Big Kid Black SDBO214K
- Price
- £25.27
- Rating
- 4.5/5
- Reviews
- 2,156
- Age
- 2y ago

WZRUISEN Boys and Girls Boots Knight High Top Waterproof Shoes Fashion Side Zipper Cowhide Black 4
- Price
- £16.45
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 8mo ago

Lilley Junior Eliza Girls Black Patent Ankle Boot - Size 11 Child UK - Black
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 11y ago
Newest
by launch date
WZRUISEN Boys and Girls Boots Knight High Top Waterproof Shoes Fashion Side Zipper Cowhide Black 4
- Price
- £16.45
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 8mo ago

Walkright Lane Girls Black Zip Up Heart Ankle Boot - Size 3 UK - Black
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Walkright Lane Girls Black Zip Up Heart Ankle Boot - Size 1 UK - Black
- Price
- £13.50
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Walkright Cornelia Girls Black Patent Ankle Boot - Size 13 Child UK - Black
- Price
- £13.10
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago

Walkright Cornelia Girls Black Patent Ankle Boot - Size 11 Child UK - Black
- Price
- £13.03
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.
Brands
34 rising
Sellers
54
Est. top-5 brand share
63%
Top 20: 96%
Est. top-5 click share
11%
Top 20: 32%
Open market
32%
- Walkright21%
- Lilley16%
- Daclay9%
- DREAM PAIRS8%
- Harvest Land7%
- Discoball7%
Demand
Girls Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.3×
Search terms
Top Girls Boots search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls boots121K/yr
- kids boots37K/yr
- girls black boots51K/yr
- girls school boots24K/yr
- black boots kids11K/yr
- school boots for girls14K/yr
- kids black boots11K/yr
- kids boots girls15K/yr
- boots for girls13K/yr
- school boots7K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Boots
We read the reviews and the return reasons for every product selling here.
“Comes up very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Boots questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









