Girls Boots
FailDemand is soft, at -70.5% this quarter, so Girls Boots is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £23K/yr424K searches / yr
- 90-day growth
- -70.5%search demand this quarter
- Competition
- 11%top-5 click share · 34 brands · 54 sellers
Flapen Score
Girls Boots against its category
The dotted line is the Fashion average. Past it, Girls Boots is stronger. Inside it, weaker.
Market
The Girls Boots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Boots 424K times last year and spent an estimated £23K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- -70.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £23Ka year
- Peak month
- November16.3× the quietest month
- Top search term
- girls boots121K searches a year
02 · Price
A sale here is worth £19.49.
Listings sell for £19.49 on average, from £8.80 to £56.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.49 that is £0 to £2K a year per listing.
- Average price
- £19.49inside the $15 to $100 sweet spot
- Price range
- £8.80–£56.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #123 within Boys. It carries 462 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 68%
- Out of stock, average day
- 30.1%
- Average rank
- #123in Boys
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 462per listing
- Listings tracked
- 222
04 · Newcomers
Amazon counts 0 of last year's 57 launches as successful.
57 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 57
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Girls Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lilley Riley Kids Black Patent Iridescent Boot - Size 13 Child UK - Black
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 3y ago

Lilley Junior Eliza Girls Black Patent Ankle Boot - Size 11 Child UK - Black
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 11y ago

Lilley Girls Black Heeled Zip Up Heart Boot - Size 2 UK - Black
- Price
- £16.83
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 12y ago

A2Z 4 Kids Glitter Lace-Up Ankle Boots Durable Fashion Footwear Youth
- Price
- £14.04
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 11mo ago

Daclay Boys Girls Comfy Walking Boots Kids Winter Shoes Fashion for Fall Casual Outdoor Footwear
- Price
- £14.67
- Rating
- 4.1/5
- Reviews
- 168
- Age
- 1y ago
Trending
90-day click momentum
Harvest Land Girls Ankle Boots Glitter Combat Booties Zipper Lace Up Winter Dress Boots for Little Kid Big Kid Size 3
- Price
- £22.27
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago

Walkright Emily Girls Black Glitter Sole Zip Boot - Size 9 Child UK - Black
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3y ago

DREAM PAIRS Girls Boys Cowgirl Cowboy Western Boots Kids Mid Calf Riding Shoes Little Kid/Big Kid Size 4 Big Kid Black SDBO214K
- Price
- £25.27
- Rating
- 4.5/5
- Reviews
- 2,156
- Age
- 2y ago

WZRUISEN Boys and Girls Boots Knight High Top Waterproof Shoes Fashion Side Zipper Cowhide Black 4
- Price
- £16.45
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 8mo ago

Lilley Junior Eliza Girls Black Patent Ankle Boot - Size 11 Child UK - Black
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 11y ago
Newest
by launch date
WZRUISEN Boys and Girls Boots Knight High Top Waterproof Shoes Fashion Side Zipper Cowhide Black 4
- Price
- £16.45
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 8mo ago

Walkright Lane Girls Black Zip Up Heart Ankle Boot - Size 3 UK - Black
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Walkright Lane Girls Black Zip Up Heart Ankle Boot - Size 1 UK - Black
- Price
- £13.50
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 9mo ago

Walkright Cornelia Girls Black Patent Ankle Boot - Size 13 Child UK - Black
- Price
- £13.10
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago

Walkright Cornelia Girls Black Patent Ankle Boot - Size 11 Child UK - Black
- Price
- £13.03
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
54
Top-5 brand share
63%
Top 20: 96%
Top-5 click share
11%
Top 20: 32%
Open market
32%
- Walkright21%
- Lilley16%
- Daclay9%
- DREAM PAIRS8%
- Harvest Land7%
- Discoball7%
Demand
Girls Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.3×
Search terms
Top Girls Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls boots121K/yr
- kids boots37K/yr
- girls black boots51K/yr
- girls school boots24K/yr
- black boots kids11K/yr
- school boots for girls14K/yr
- kids black boots11K/yr
- kids boots girls15K/yr
- boots for girls13K/yr
- school boots7K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Boots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Comes up very small
These boots are small made
run large
Poor quality
Wont buy them again as they seem very poorly made
are extremely poor quality
Zipper fell apart after 2 weeks
Dont last very long
Not very durable
Torn my heels to bits in under 30 mins hard lumps discovered in the cushion area of the heel
My daughter first time using them today an the elastic has snapped
Love
Cute and comfortable
My child finds them comfortable enough for all day wear too
comfortable boots
decent quality for dress-up shoes
seem well made
Decent quality
boots that fit well
Good fit
Lovely boots look great lovely fit
Waterproof comfortable perfect for the weather
Waterproof
Theyre fully waterproof and perfect for rainy days, puddle jumping, and muddy park trips
Good product for the price
worth it
And great value for money
Return
4.3% Return rate 81% Fixable by listing
Comes up very small
These boots are small made
run large
Very hard and very uncomfortable
these were tight on and uncomfortable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Boots questions
Answered from the same tracked data.









