gilet for men
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible£23.99avg listing price — sweet spot $15–$100
Price range
Great£8.22–£59.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,239.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 1.2M searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, gilet for men is a £136K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gilet for men market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £96K–£120K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 92%
- Out of stock
- 6.5%
- Avg brand age
- 50 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
153
Top-5 brand share
59%
Top 20: 85%
Top-5 click share
9%
Top 20: 27%
Open market
41%
- 33,000ft24%
- Outdoor Ventures13%
- Regatta10%
- LBL Leading the Better Life5%
- Mountain Warehouse5%
- DEWALT2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Top gilet for men search terms
- mens gilet224K/yr
- gilet for men177K/yr
- gilet101K/yr
- body warmers for a man117K/yr
- gillet59K/yr
- mens gillette body warmer55K/yr
- mens body warmers74K/yr
- body warmer65K/yr
- mens outerwear gilets42K/yr
- mens gilets uk18K/yr
Top gilet for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Mens Lightweight Gilet Packable Quilted Puffer Padded Vest Outerwear Body Warmer Windproof Sleeveless Jacket for Golf Running Hiking Horse Riding Black L
33,000ft£29.634.4★747 rev
33 000ft Mens Lightweight Softshell Gilet Windproof Waterproof Outerwear Vest Gilets Sleeveless Jacket for Cycling Running Hiking Golf Travel Midnight Blue XL
33,000ft£29.774.5★1,554 rev
Mountain Warehouse Seasons Mens Padded Gilet - Water Resistant Gilet Body Warmer Lightweight Jacket Easy to Store Coat - For Spring Summer Travelling Walking Black L
Mountain Warehouse£22.264.5★589 rev
DEWALT Force Black Lightweight Padded Gilet M
DEWALT£26.374.6★555 rev
LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Khaki L
LBL Leading the Better Life£12.404.4★61 rev
Newest
by launch dateLBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Khaki L
LBL Leading the Better Life£12.4061 rev
LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Army Green M
LBL Leading the Better Life£13.3361 rev
Outdoor Ventures Mens Softshell Puffer Gilet Waterproof Hydrid Gilet Windproof Outerwear Vest Winter Padded Bodywarmer Insulted Jacket with 4 Pockets for Running Cycling Hiking Golf Black S
Outdoor Ventures£27.13113 rev
Outdoor Ventures Mens Softshell Puffer Gilet Waterproof Hydrid Gilet Windproof Outerwear Vest Winter Padded Bodywarmer Insulted Jacket with 4 Pockets for Running Cycling Hiking Golf Olive Green M
Outdoor Ventures£27.33113 rev
Mountain Warehouse Seasons Mens Padded Gilet - Water Resistant Gilet Body Warmer Lightweight Jacket Easy to Store Coat - For Spring Summer Travelling Walking Black L
Mountain Warehouse£22.26589 rev
Trending
90-day click momentumLBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Khaki L
LBL Leading the Better Life£12.404.4★
LBL Mens Fishing Vest Outdoor Safari Utility Vest Casual Quick Dry Gilets Summer Lightweight Sleeveless Jacket Photography Travel Waistcoat Tops with Multi Pockets APH097 Army Green M
LBL Leading the Better Life£13.334.4★
33 000ft Mens Lightweight Softshell Gilet Windproof Waterproof Outerwear Vest Gilets Sleeveless Jacket for Cycling Running Hiking Golf Travel Midnight Blue XL
33,000ft£29.774.5★
Outdoor Ventures Mens Full-Zip Polar Fleece Gilets Lightweight Outerwear Vest Warm Body Warmer Sleeveless Jacket for Hiking Golf Running (Navy Blue M)
Outdoor Ventures£20.354.0★
Outdoor Ventures Mens Softshell Puffer Gilet Waterproof Hydrid Gilet Windproof Outerwear Vest Winter Padded Bodywarmer Insulted Jacket with 4 Pockets for Running Cycling Hiking Golf Black S
Outdoor Ventures£27.134.4★
What buyers say about gilet for men
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Very well made”
“Fits good”
“Value for money”
“Excellent light weight gilet”
“plenty of pockets”
“Really comfortable”
“As advertised, all good”
“great product was amazed by the waterproofing”
“Lovely body warmer size perfect nice colour looks comfy thank you”
What buyers complain about
“Quite tight fitting”
“Cheap quality”
“Thin”
“more of a charcoal colour than deep black”
“the collar was a little too high for me”
“Fleece lining tends to show which in my opinion spoils the look”
“This new method of almost shrink wrapping goods is terrible”
“zipper does up on opposite side to normal although it does show this in the photo on second looks”
“cheap material, you get what you pay for”
“Fell apart after minimal wear”
Top return reasons
Common questions
- Is gilet for men profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 239 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the gilet for men niche?
- 56 brands and 153 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in gilet for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.
- When does demand for gilet for men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the gilet for men niche?
- Listings span £8.22–£59.63; the average listing price is £23.99 (sweet spot $15–$100). The average incumbent carries 1,240 reviews — the moat a new listing must climb.