Gilet for Men

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-33.8%

Conversion, latest week

0.5%

Market size, estimated

£136Ka year

Peak month

November5.4× the quietest month

Top search term

mens gilet224K searches a year

Listings sell for £23.99 on average, from £8.22 to £59.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £23.99 that is £0 to £2K a year per listing.

Average price

£23.99inside the $15 to $100 sweet spot

Price range

£8.22–£59.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

6.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #224 within Activewear. It carries 1,240 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

83%

Out of stock, average day

6.5%

Average rank

#224in Activewear

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,240per listing

Listings tracked

239

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months