Gifts for Wife
FailThe top 5 products take 74% of clicks, so Gifts for Wife is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £421K/yr799K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 74%top-5 click share · 17 brands · 24 sellers
Flapen Score
Gifts for Wife against its category
The dotted line is the Fashion average. Past it, Gifts for Wife is stronger. Inside it, weaker.
Market
The Gifts for Wife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gifts for Wife 799K times last year and spent an estimated £421K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 799K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £421K a year.
- Searches, last 12 months
- 799K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £421Ka year
- Peak month
- December9.6× the quietest month
- Top search term
- wife birthday gifts84K searches a year
02 · Price
A sale here is worth £16.13.
Listings sell for £16.13 on average, from £6.22 to £36.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £16.13 that is £4K to £8K a year per listing.
- Average price
- £16.13inside the $15 to $100 sweet spot
- Price range
- £6.22–£36.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #189 within Novelty & Special Use Clothing. It carries 2,051 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #189in Novelty & Special Use Clothing
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,051per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Gifts for Wife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shoppawhile Sloth Gifts for Women Wearable Hooded Blanket Soft Cute Warm Fluffy Sloth Hooded Blanket 59 * 51 inch
- Price
- £22.43
- Rating
- 4.6/5
- Reviews
- 1,609
- Age
- 4y ago
Belloxis Gifts for Wife Birthday Gifts Valentines for Her Grip Cotton Socks
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
BISOUSOX Dog Cat Lovers Gifts For Mum Women Non Slip Fluffy Novelty Socks for Women 3.5-7 Size Soft Funny Socks Birthday Funny Gifts for Wife Girlfriend
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago
Pandora Moments Womens Sterling Silver Sparkling Infinity Stud Earrings With Gift Box
- Price
- £24.04
- Rating
- 4.6/5
- Reviews
- 4,770
- Age
- 3y ago
Trending
90-day click momentum
CDE Heart Necklace for WomenInfinity Teardrop April Birthstone Zircon Pendant Anniversary Birthday Jewellery Gifts for Wife Mom Silver Plated 18 + 2 Adjustable Chain
- Price
- £36.70
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2mo ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Shower Steamers Aromatherapy 8 Pcs Stress Relief Shower Bombs Mothers Day Gifts Birthday Gifts for Women Self Care & Relaxation Gifts for Women Stocking Fillers
- Price
- £8.52
- Rating
- 4.2/5
- Reviews
- 1,589
- Age
- 1y ago
Shoppawhile Sloth Gifts for Women Wearable Hooded Blanket Soft Cute Warm Fluffy Sloth Hooded Blanket 59 * 51 inch
- Price
- £22.43
- Rating
- 4.6/5
- Reviews
- 1,609
- Age
- 4y ago
Belloxis Gifts for Wife Birthday Gifts Valentines for Her Grip Cotton Socks
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Newest
by launch dateCDE Heart Necklace for WomenInfinity Teardrop April Birthstone Zircon Pendant Anniversary Birthday Jewellery Gifts for Wife Mom Silver Plated 18 + 2 Adjustable Chain
- Price
- £36.70
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2mo ago
Encoink Gifts for Wife from Husband - Gifts for Women Her Blanket Wife Birthday Card Wedding Anniversary Romantic Gift for Wifey Mothers Day Present for Her Women 60X 50
- Price
- £16.07
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 11mo ago
Leebbsin Wife Birthday Gifts- Cute Novelty Throw Pillow- Anniversary Birthday Gifts for Wife Friend Birthday Presents for Women Sister Bestie Gag Presents for Adults
- Price
- £12.25
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Gifts for Her from Husband Handmade Crochet Emotional Mini Funny Penguin Romantic Birthday Wedding Anniversary Valentines Gifts for Women Wife Small Cute Decor Present for Her
- Price
- £8.64
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 1y ago
Shower Steamers Aromatherapy 8 Pcs Stress Relief Shower Bombs Mothers Day Gifts Birthday Gifts for Women Self Care & Relaxation Gifts for Women Stocking Fillers
- Price
- £8.52
- Rating
- 4.2/5
- Reviews
- 1,589
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
17 falling
Sellers
24
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
23%
- Shoppawhile28%
- Belloxis19%
- Jeasona13%
- BISOUSOX10%
- PANDORA4%
- Niuniu3%
Demand
Gifts for Wife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.6×
Search terms
Top Gifts for Wife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wife birthday gifts84K/yr
- wife108K/yr
- birthday gifts for wife56K/yr
- gifts for wife144K/yr
- wife gifts93K/yr
- gift for wife61K/yr
- wedding anniversary gifts for wife32K/yr
- birthday gifts for wife from husband unique16K/yr
- birthday gift for wife24K/yr
- birthday presents for wife13K/yr
Reviews and returns
What reviews say buyers love and hate about Gifts for Wife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
these studs are extremely tiny
It's a little bigger than I was expecting -
Bit small
Terrible cheap made
they are absolute garbage
Not very good quality
and because they smell so strong my black bin didn't have any nasty smells from it
Awful smell
you can barely feel the smell even if you put them straight under water or away not really as portraited in the title
Different place different price
They seemed a little expensive
Look more expensive than they were
quite frankly disappointing poor lasting cup
Just ceased working
not built to last
Love
fun gift
Cute gift
Beautiful gift
Good variety
Great quality and a lovely mug
Amazing quality
Good for the price
Amazing value
Good value for money
Nice scent
Gorgeous delicate fragrances
lovely aroma in the shower
was exactly as advertised
better than I expected
As Described
Return
0.6% Return rate 75% Fixable by listing
these studs are extremely tiny
It's a little bigger than I was expecting -
Bit small
Terrible cheap made
they are absolute garbage
Not very good quality
Turned black
it leaves a black ring
it changes to white when hot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gifts for Wife questions
Answered from the same tracked data.