gifts for mummy from kids
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great219.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay£3.19–£26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 120K searches
According to Flapen's Amazon United Kingdom niche tracking, gifts for mummy from kids is a £17K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gifts for mummy from kids market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £30K–£39K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 9.9%
- Avg brand age
- 28 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
14
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Purple Print House46%
- QMVMV10%
- Happy Pairs9%
- Philip Jones5%
- SMARGO5%
- Generic4%
Demand
Weekly Amazon search volume, last 30 weeks — -26.7% search growth over the last 90 days.Top gifts for mummy from kids search terms
- mummy80K/yr
- mummy birthday6K/yr
- mummy gifts from son10K/yr
- baby to mummy presents8K/yr
- mummy gifts from daughter10K/yr
- valentines gifts for mummy7K/yr
Top gifts for mummy from kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White
Purple Print House£12.164.6★34 rev
Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present
Happy Pairs£3.194.8★12 rev
QMVMV Mummy Gifts from Son Daughter - Handmade Crochet Present - Mummy Gifts Birthday Christmas Thanksgiving for Mummy
QMVMV£8.065.0★11 rev
Philip Jones Silver Plated Mummy Bracelet Created with Zircondia Crystals
Philip Jones£8.704.6★57 rev
SMARGO Mummy Gifts from Son Daughter - Handmade Positive Sunflower Crochet Pot Presents Mummy Gifts Birthday Christmas Thanksgiving for Mummy
SMARGO£8.494.3★10 rev
Newest
by launch date
Giftasy Mummy Gifts Mummy Birthday Gifts - Handmade Crochet Cute Heart Flower Presents for Mummy from Daughter Son for Birthday Mothers Day Christmas
Giftasy£9.02176 rev
Gifts for Mum Wearable Blanket Hoodie Present Blanket for Mums Mama Mother Gift Ideas Mothers Day Mummy Birthday Mama Bear Blanket from son daughter or Husband inspirational Gift
AJIYUEOU£26.463 rev
SMARGO Mummy Gifts from Son Daughter - Handmade Positive Sunflower Crochet Pot Presents Mummy Gifts Birthday Christmas Thanksgiving for Mummy
SMARGO£8.4910 rev
Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present
Happy Pairs£3.1912 rev
QMVMV Mummy Gifts from Son Daughter - Handmade Crochet Present - Mummy Gifts Birthday Christmas Thanksgiving for Mummy
QMVMV£8.0611 rev
Trending
90-day click momentumGifts for Mum Wearable Blanket Hoodie Present Blanket for Mums Mama Mother Gift Ideas Mothers Day Mummy Birthday Mama Bear Blanket from son daughter or Husband inspirational Gift
AJIYUEOU£26.465.0★
Giftasy Mummy Gifts Mummy Birthday Gifts - Handmade Crochet Cute Heart Flower Presents for Mummy from Daughter Son for Birthday Mothers Day Christmas
Giftasy£9.024.6★
Happy Pairs Mummy Socks Womens Novelty Socks Size 4-8 Birthday Gift Best Mummy Ever Gift from Daughter Son Stocking Filler Present
Happy Pairs£3.194.8★
Purple Print House Happy First Birthday as my Mummy Babygrow Baby Boys Girls Heart Vest Babies 6-12 Months White
Purple Print House£12.164.6★
The Day You Became My Mummy Star Map Print - Gift for Mum Birthday/Mothers Day
Generic£24.804.6★
What buyers say about gifts for mummy from kids
What buyers praise and complain about, mined from review topics.What buyers love
“easy to give as a present at least”
“it looks to be well made”
“Great range of products for the price”
“A lovely cushion cover”
“glass in the frame as advertised”
“Nice gift to go on your keys”
“Lovely pillow”
“textured material that will last forever”
“I have quite small wrists so was delighted that the size can be easily adjusted”
“overall thick delivery cute pillow”
What buyers complain about
“A little bigger than I expected”
“its obvious there is no quality control”
“False advertisement”
“no cushion pad Poor quality fabric”
“Ok. Material isnt that nice”
“Broken handle”
“The box is very sticky”
“not shiny/cheap looking”
“It is just the cover with NO cushion”
“The only downside is that it can be a bit bulky when shes trying to move around the house”
Top return reasons
Common questions
- Is gifts for mummy from kids profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the gifts for mummy from kids niche?
- 12 brands and 14 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in gifts for mummy from kids?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the gifts for mummy from kids niche?
- Listings span £3.19–£26.46; the average listing price is £9.84 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.