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Gifts for Mummy From Kids

Fail

Shoppers spend only $17K a year here, so Gifts for Mummy From Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£17K/yr120K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
70%top-5 click share · 12 brands · 14 sellers

Flapen Score

Gifts for Mummy From Kids against its category

The dotted line is the Fashion average. Past it, Gifts for Mummy From Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gifts for Mummy From Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gifts for Mummy From Kids 120K times last year and spent an estimated £17K. The top 5 brands take 75% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
1.4%
Market size, estimated
£17Ka year
Top search term
mummy80K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £3.19 to £26.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.84 that is £0 to £984 a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£3.19–£26.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£984
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #288 within Luggage & Travel Gear. It carries 219 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
9.9%
Average rank
#288in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gifts for Mummy From Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • Purple Print House46%
  • QMVMV10%
  • Happy Pairs9%
  • Philip Jones5%
  • SMARGO5%
  • Generic4%

Demand

Gifts for Mummy From Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 4.2× · 7 of 12 months tracked

Search terms

Top Gifts for Mummy From Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mummy80K/yr
  • mummy birthday6K/yr
  • mummy gifts from son10K/yr
  • baby to mummy presents8K/yr
  • mummy gifts from daughter10K/yr
  • valentines gifts for mummy7K/yr

Reviews and returns

What reviews say buyers love and hate about Gifts for Mummy From Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.07

A little bigger than I expected

Very small

Small ornament

Quality-Overall13%+0.40

its obvious there is no quality control

Poor quality

poor quality

Advertised Vs Actual Product12%−0.12

False advertisement

Misleading

Misleading description

Upholstery/Fabric Quality5%−0.02

no cushion pad Poor quality fabric

Material Quality4%−0.04

Ok. Material isnt that nice

Its plastic

Love

Gifting Purpose37%+2.29

easy to give as a present at least

Great gift

Gift

Quality-Overall25%+0.40

it looks to be well made

Well made bracelet

Excellent product

Value For Money6%+0.64

Great range of products for the price

It is great value for money

I would highly recommend for the value

Cushion5%−0.05

A lovely cushion cover

Nice pillow case

Good quality cushion cover

Advertised Vs Actual Product4%−0.12

glass in the frame as advertised

Exactly as expected

which is what I wanted

Return

0.2% Return rate 37% Fixable by listing

Advertised Vs Actual Product26%▁▄█▁▁▁

False advertisement

Misleading

Misleading description

Quality-Overall19%▁▅▃▁█▁

its obvious there is no quality control

Poor quality

poor quality

Size-Overall9%▁▁▂▁█▁

A little bigger than I expected

Very small

Small ornament

Material Quality9%▁▅█▁▁▁

Ok. Material isnt that nice

Its plastic

Cushion9%▁▁█▁▁▁

It is just the cover with NO cushion

FAQ

Common Gifts for Mummy From Kids questions

Answered from the same tracked data.