Is gift tags profitable to sell on Amazon United Kingdom?

The niche generates £66K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (49/100).

How competitive is the gift tags niche?

19 brands and 66 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in gift tags?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for gift tags peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the gift tags niche?

Listings span £2.24–£8.34; the average listing price is £4.25 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.

gift tags

Skip it

Prices mostly outside the sweet spot ($2.24–$8.34) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good769.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£66K

£66K/yr · 110K searches

Avg price

Bad£4.25

avg listing price — sweet spot $15–$100

Price range

Bad£2.24–£8.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, gift tags is a £66K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

29%

swift24%
County13%
Martello12%
Just stationery8%
G2PLUS8%
Uniclife6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

All search terms

Top gift tags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Swift Strung Tags Brown Reinforced Card Clothing Parcel Label String Hanging Gift Swing Tickets Kraft Hang Price Labelling 108mm x 54mm (Pack of 100)

swift£5.004.6★654 rev

U Label White Luggage Storage Tags - Pack of 30 120mm x 60mm

Martello£2.764.4★386 rev

County Large Tie On Luggage/Storage Card Tags with String - Brown Card - Pack of 10 Tags - Size 120Mm X 60Mm B014OYIHWA_1_SML

County£2.614.5★730 rev

Just Stationery 135x75mm Luggage Label (Pack of 30) 4256

Just stationery£2.664.4★1,052 rev

G2PLUS Brown Gift Tags with Heart: 50PCS Blank Paper Tags with String 4.5cm x 9.5cm Large Gift Labels for Wedding Favors Presents 300g/m

G2PLUS£2.874.7★2,190 rev

Newest

by launch date

200Pcs Blank Labels with String for Presents Price Clothing Personalised Paper Gift Tags for Presents Wrapping Wedding Christmas Birthday Valentines Day DIY Crafts(Brown&White) 300g/m

Zhuxing£3.485 rev

4mo ago

100Pcs Kraft Paper Gift Tags with 20M Jute Rope Brown Blank Price Tags Luggage Labels with String for Presents Wedding Birthday Easter Valentines Day DIY Craft Decoration

Admygo£3.585 rev

4mo ago

Writable Price Labels Tag Stickers Display Tags with Hanging Strings Quick Identification & Reusable Item Organization for Clothing Jewelry Gifts (White 100)

KDRNXVAL£3.6413 rev

6mo ago

Gift Tags 50 Pieces Blank Brown Paper Tags with String 4.5 x 9.5 cm for Valentines Day Mothers Day Fathers Day Wedding Anniversary Birthday [ Heart ]

Aujzoo£2.80328 rev

1y ago

Uniclife 72 Pcs Blank Shipping Labels With Elastic String - Cardstock Paper Hang Tag With Reinforced Eyelet for Marking Price Inventory in Rainbow Colors (12 x 6 cm)

Uniclife£8.1721 rev

1y ago

What buyers say about gift tags

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Decent quality”

Advertised Vs Actual Product21%

“Just what I needed”

Value For Money15%

“Excellent value”

Size-Overall15%

“Right size for all presents”

Ease Of Use9%

“Easy to use”

Color4%

“Bright colours”

Writing Experience1%

“They have a nice service to write on”

Gifting Purpose1%

“perfect to go with any gift”

Eco Friendliness1%

“They are of no harm to the environment as no plastic is present”

Thickness1%

“nice and thick”

What buyers complain about

Size-Overall18%

“Theyre quite big”

Value For Money13%

“Not the best value”

Advertised Vs Actual Product10%

“False advertising”

Color5%

“I missed 'white' further on in the description”

Rope/Wire Tangling5%

“They are not pre tied”

Quality-Overall5%

“Not amazing quality”

Strength3%

“strings need to be stronger”

Top return reasons

Size-Overall70%

Color7%

Strength5%

Thin5%

Quality-Overall5%

Compatibility-Overall2%

Paper Quality1%

Ease Of Use1%

Smell1%

Advertised Vs Actual Product1%

Common questions

Is gift tags profitable to sell on Amazon United Kingdom?: The niche generates £66K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (49/100).
How competitive is the gift tags niche?: 19 brands and 66 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in gift tags?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for gift tags peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the gift tags niche?: Listings span £2.24–£8.34; the average listing price is £4.25 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.

gift tags

gift tags market data

Competition & brand share

Demand & seasonality

Top gift tags search terms