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Gift Tags

Fail

Prices span $2.24–$8.34, mostly outside the sweet spot, so Gift Tags is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£66K/yr110K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
55%top-5 click share · 19 brands · 66 sellers

Flapen Score

Gift Tags against its category

The dotted line is the Fashion average. Past it, Gift Tags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Tags 110K times last year and spent an estimated £66K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
14.2%
Market size, estimated
£66Ka year
Peak month
December1.8× the quietest month
Top search term
tags with string29K searches a year

02 · Price

A sale here is worth £4.25.

Listings sell for £4.25 on average, from £2.24 to £8.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.25 that is £2K to £3K a year per listing.

Average price
£4.25under the $15 to $100 sweet spot
Price range
£2.24–£8.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Luggage & Travel Gear. It carries 770 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#65in Luggage & Travel Gear
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
770per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gift Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

66

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

29%

  • swift24%
  • County13%
  • Martello12%
  • Just stationery8%
  • G2PLUS8%
  • Uniclife6%

Demand

Gift Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Gift Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tags with string29K/yr
  • labels with string23K/yr
  • tie on labels with string10K/yr
  • tie on labels6K/yr
  • label tags7K/yr
  • luggage labels with string7K/yr
  • luggage tags paper5K/yr
  • swing tags5K/yr
  • paper tags with string5K/yr
  • paper luggage tags4K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Tags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.09

Theyre quite big

Quite Small

are very small

Value For Money13%−0.04

Not the best value

very over priced

Advertised Vs Actual Product10%+1.18

False advertising

annoying as I needed 100 as described

Color5%−0.03

I missed 'white' further on in the description

White not manila colour

Rope/Wire Tangling5%−0.04

They are not pre tied

Love

Quality-Overall23%+2.03

Decent quality

Great Quality, Lovely Heart Detail & Plenty Of Jute String Too

Good quality tags

Advertised Vs Actual Product21%+1.18

Just what I needed

Does the Job

As Described

Value For Money15%−0.04

Excellent value

Decent price

Value for money

Size-Overall15%−0.09

Right size for all presents

Good size

Fit for their intended purpose

Ease Of Use9%+0.69

Easy to use

Makes finding things easier

it is very easy to find to replace

Return

0.3% Return rate 80% Fixable by listing

Size-Overall70%▆▇▇█▄▅

Theyre quite big

Quite Small

are very small

Color7%▅▅▃▁█▃

I missed 'white' further on in the description

White not manila colour

Strength5%▁▁▂▁▃█

strings need to be stronger

Thin5%██▁▇▄▁
Quality-Overall5%▁▁▆▁█▇

Not amazing quality

FAQ

Common Gift Tags questions

Answered from the same tracked data.