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ghostbusters

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 4Growth 5Conversion 3Competition 36Returns 96Price range 57Avg price 55Brand share 32Review moat 77Quality gap 52

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great450.72

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.00–£28.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.63

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

Market size

Bad£15K

£15K/yr · 596K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, ghostbusters is a £15K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ghostbusters market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
£16K–£19K
units × avg price
Conversion rate
0.2%
Avg BSR
#1,294
Page quality
0%
Prime
89%
Sponsored
56%
Out of stock
6.9%
Avg brand age
50 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

57

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Ghostbusters42%
  • Disguise24%
  • Numskull8%
  • TRIWA7%
  • Fancico5%
  • Pyramid International3%
  • Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.9% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Top ghostbusters search terms

  • ghostbusters558K/yr
  • ghost busters19K/yr
  • ghostbuster14K/yr
  • ghost buster5K/yr
All search terms

Top ghostbusters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£3K30%£5K40%£6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about ghostbusters

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Good price and sitting with pride on my car dashboard”

Quality-Overall21%

“Brilliant quality”

Fun/Entertainment Experience13%

“Great fun”

Collectibles8%

“looks fantastic alongside the rest of the collection”

Gifting Purpose8%

“Great toy for a birthday present bringing back retro memories”

Size-Overall8%

“its full size I think its great value for the money. Actually I think its so cool that I might be keeping it for myself”

Display-Overall8%

“Good item for sitting on the side for display”

Material Quality4%

“Good solid plastic”

What buyers complain about

Quality-Overall17%

“Really poor quality”

Strength17%

“the plastic is very brittle”

Durability17%

“Brakes easily”

Ease Of Use17%

“got bored of it easy”

Top return reasons

Size-Overall29%
Quality-Overall20%
Functionality-Overall13%
Frame Quality7%
Material Quality7%
Print Quality7%
Moist/Dry7%
Defective Material/Parts7%
Touch/Button Controls2%
Ease Of Use2%

Common questions

Is ghostbusters profitable to sell on Amazon United Kingdom?
The niche generates £15K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (34/100).
How competitive is the ghostbusters niche?
12 brands and 57 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in ghostbusters?
Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 0.8%.
When does demand for ghostbusters peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the ghostbusters niche?
Listings span £5.00–£28.13; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.