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Ghostbusters

weak search conversion (0.2%) — Ghostbusters doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 4Growth 5Conversion 3Competition 36Returns 96Price range 57Avg price 55Brand share 32Review moat 77Quality gap 52
This niche Category average

Is Ghostbusters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ghostbusters is a £15K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Ghostbusters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.9% over the last 90 days and 0.2% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr2K
Search volume / yr-39.9%596K
Conversion rate0.2%
Avg price£12.63

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 57
Top-5 product click share64%
Open market14%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement56%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews451

Top Ghostbusters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

57

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Ghostbusters42%
  • Disguise24%
  • Numskull8%
  • TRIWA7%
  • Fancico5%
  • Pyramid International3%
  • Open — no brand owns it (6 brands, 11%)

Ghostbusters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume596KCVR0.2%Products18Brands12Top 5 Brands86%OOS Rate6.9%Rating4.4★Reviews451Avg BSR#1,294
60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Top Ghostbusters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ghostbusters558K/yr
  • ghost busters19K/yr
  • ghostbuster14K/yr
  • ghost buster5K/yr

What reviews say buyers love and hate about Ghostbusters

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money21%

Good price and sitting with pride on my car dashboard

Quality-Overall21%

Brilliant quality

Fun/Entertainment Experience13%

Great fun

Collectibles8%

looks fantastic alongside the rest of the collection

Gifting Purpose8%

Great toy for a birthday present bringing back retro memories

What buyers complain about

67% of reviews
Quality-Overall17%

Really poor quality

Strength17%

the plastic is very brittle

Durability17%

Brakes easily

Ease Of Use17%

got bored of it easy

Ghostbusters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Quality-Overall
20%
3Functionality-Overall
13%
4Frame Quality
7%
5Material Quality
7%

Common Ghostbusters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghostbusters 34/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -39.9% over the last 90 days.
Search demand for Ghostbusters on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.3× the quietest.