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Ghostbusters

Fail

Buyers convert on only 0.2% of searches, so Ghostbusters is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£15K/yr596K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
64%top-5 click share · 12 brands · 57 sellers

Flapen Score

Ghostbusters against its category

The dotted line is the Fashion average. Past it, Ghostbusters is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghostbusters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghostbusters 596K times last year and spent an estimated £15K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
596K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
0.2%
Market size, estimated
£15Ka year
Peak month
November4.3× the quietest month
Top search term
ghostbusters558K searches a year

02 · Price

A sale here is worth £12.63.

Listings sell for £12.63 on average, from £5.00 to £28.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.63 that is £0 to £1K a year per listing.

Average price
£12.63under the $15 to $100 sweet spot
Price range
£5.00–£28.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,294 within Watches. It carries 451 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
6.9%
Average rank
#1,294in Watches
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
451per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ghostbusters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

57

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Ghostbusters42%
  • Disguise24%
  • Numskull8%
  • TRIWA7%
  • Fancico5%
  • Pyramid International3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Ghostbusters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Ghostbusters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghostbusters558K/yr
  • ghost busters19K/yr
  • ghostbuster14K/yr
  • ghost buster5K/yr

Reviews and returns

What reviews say buyers love and hate about Ghostbusters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+1.08

Really poor quality

Strength17%−0.09

the plastic is very brittle

Durability17%−0.09

Brakes easily

Ease Of Use17%−0.09

got bored of it easy

Love

Value For Money21%+1.86

Good price and sitting with pride on my car dashboard

Brilliant value for money

what do you expect at this price

Quality-Overall21%+1.08

Brilliant quality

Good quality and value for money

Unbelievable good

Fun/Entertainment Experience13%−0.01

Great fun

Generally a good little toy

Collectibles8%+0.65

looks fantastic alongside the rest of the collection

Perfect addition to my Ghostbusters II collection

Gifting Purpose8%+0.65

Great toy for a birthday present bringing back retro memories

Return

0.8% Return rate 29% Fixable by listing

Size-Overall29%▄▁▁▁▁█
Quality-Overall20%▅▁▁▁▁█

Really poor quality

Functionality-Overall13%█▁▁▁▁▁
Frame Quality7%▁▁▁▁█▁
Material Quality7%▁█▁▁▁▁

FAQ

Common Ghostbusters questions

Answered from the same tracked data.