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Ghost Spider

Fail

Shoppers spend only $52K a year here, so Ghost Spider is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£52K/yr99K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
40%top-5 click share · 9 brands · 61 sellers

Flapen Score

Ghost Spider against its category

The dotted line is the Fashion average. Past it, Ghost Spider is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Spider market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghost Spider 99K times last year and spent an estimated £52K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
4.8%
Market size, estimated
£52Ka year
Peak month
December3.0× the quietest month
Top search term
ghost spider57K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.18 to £18.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.12 that is £0 to £1K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.18–£18.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #207 within Boys. It carries 531 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#207in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
531per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ghost Spider products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

61

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

5%

  • Marvel74%
  • SPIDEY AND HIS AMAZING FRIENDS6%
  • Get Trend4%
  • SPIDER-MAN4%
  • Simba4%
  • Hasbro3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Ghost Spider search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Ghost Spider search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost spider57K/yr
  • ghost spider toy17K/yr
  • spider gwen11K/yr
  • ghost spidey9K/yr
  • ghost spider figure5K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Spider

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.08

This is a lot bigger

The figures were smaller than expected

Material Quality17%+0.67

Its a plastic toy

Value For Money14%−0.04

expensive

Maybe I wouldn't be so harsh on the rating if the product was below the £10 price range as it's not any more special than the other Spidey vehicles which I picked up under £10

Quality-Overall8%+0.97

not the best

Advertised Vs Actual Product6%+0.17

Not what it seems

Love

Fun/Entertainment Experience26%+0.72

Lots of fun

Good little set of movable toys

Great toy

Quality-Overall16%+0.97

Good quality, fair price, arrived as stated

this is very good quality with the plastic being robust

Good quality

Size-Overall13%−0.08

Good size

very happy with the size

ideal size for little ones hands

Value For Money10%−0.04

fair price

Good price

Great value for money

Advertised Vs Actual Product8%+0.17

As described

Exactly what was on the picture

Lovely toy as expected

Return

1.2% Return rate 77% Fixable by listing

Size-Overall71%█▇█▇█▇

This is a lot bigger

The figures were smaller than expected

Quality-Overall7%█▄▅██▁

not the best

Material Quality4%▁▁▁▅▃█

Its a plastic toy

Stitch/Finish/Polish3%█▆▄▁▁▁
Advertised Vs Actual Product2%▁▁▃▁▁█

Not what it seems

FAQ

Common Ghost Spider questions

Answered from the same tracked data.