ghost mask
Skip itPrices mostly outside the sweet spot ($4.29–$13.48) — this niche doesn't clear our bar today.
Review moat
Great252.21avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 89K searches
Price range
Bad£4.29–£13.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ghost mask is a £20K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ghost mask market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £22K–£26K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #319
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 14.1%
- Avg brand age
- 46 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
13
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
13%
- SINSEN51%
- TUBAWD12%
- ORUZA7%
- Applysu6%
- PARTYGEARS6%
- TRIXES5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.5×
Top ghost mask search terms
- ghost mask29K/yr
- ghost mask call of duty11K/yr
- call of duty ghost mask13K/yr
- skull balaclava13K/yr
- cod ghost mask8K/yr
- ghost cod mask6K/yr
- ghost balaclava5K/yr
- call of duty mask4K/yr
- ghost mask call of duty mw2185/yr
- ghost mask mw2344/yr
Top ghost mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black
SINSEN£8.893.8★381 rev
TUBAWD Ghost Mask Ghost Mask Skull Masks Scary Ghost Face Mask for Halloween Cosplay Video Game Events and Horror Themed Parties One Size Fits Most Adults
TUBAWD£10.064.4★14 rev
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black07
SINSEN£9.903.8★381 rev
Applysu Ghost Mask Skull Call of Balaclava Duty Mask Ghost Skeleton Full Head Halloween Scary Horror Cosplay Headwear Costume for Masquerade
Applysu£12.123.5★24 rev
PARTYGEARS Ghost Mask Skull Full Face Mask MW2 Cosplay Costume Mask for Sport Halloween Cosplay
PARTYGEARS£13.484.2★485 rev
Newest
by launch date
Ski Mask Full Face Ghost Balaclava Knitted Men Windproof Skull Mask with Skeleton Design for Outdoor Sports One Size Warmer Headwear for Halloween Cosplay Costume Parties Black (MJ-002A)
Gripiti£4.295 rev
TUBAWD Ghost Mask Ghost Mask Skull Masks Scary Ghost Face Mask for Halloween Cosplay Video Game Events and Horror Themed Parties One Size Fits Most Adults
TUBAWD£10.0614 rev
GOT Sports UPF 50+ Balaclava Ski Mask - Windproof Balaclava for Cold Weather Men Women - Snowboard Motorcycle Sheisty Mask (Skull)
GOT Sports£10.20538 rev
Bettinay Ghost Mask Skateboard Motorcycle Full Face Skull Balaclava Cosplay Costume Outdoor Sport Ski Masks for Men Black
Bettinay£5.4123 rev
wiut 3D Full Face Balaclava Mask Breathable Motorcycle Helmet Liner Go Karting & Motorbike Face Mask Skull Print UV Protection Windproof Neck Warmer for Men Women (UK Alpha One Size E)
wiut£9.9918 rev
Trending
90-day click momentumGOT Sports UPF 50+ Balaclava Ski Mask - Windproof Balaclava for Cold Weather Men Women - Snowboard Motorcycle Sheisty Mask (Skull)
GOT Sports£10.204.5★
wiut 3D Full Face Balaclava Mask Breathable Motorcycle Helmet Liner Go Karting & Motorbike Face Mask Skull Print UV Protection Windproof Neck Warmer for Men Women (UK Alpha One Size E)
wiut£9.994.8★
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black02
SINSEN£9.933.8★
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black07
SINSEN£9.903.8★
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black03
SINSEN£10.213.8★
What buyers say about ghost mask
What buyers praise and complain about, mined from review topics.What buyers love
“It seems well made”
“a great price”
“aside from that its exactly what I expected”
“It's thick enough for some extra warmth”
“Comfortable, looked the part and a good quality product”
“Fun”
“It fits us both absolutely fine”
“I love the print”
What buyers complain about
“Not character accurate”
“Unfortunately, one half the masks stitching was way too low making for an uncomfortable feel”
“It's small”
“really poor quality”
“Nothing like the picture”
“Its not my favourite material as I prefer silkier ones”
Top return reasons
Common questions
- Is ghost mask profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the ghost mask niche?
- 10 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ghost mask?
- Top complaints mined from reviews: Accuracy-Overall, Stitch/Finish/Polish, Size-Overall. The return rate is 1.4%.
- When does demand for ghost mask peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.5× the quietest.
- What does it cost to enter the ghost mask niche?
- Listings span £4.29–£13.48; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.