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Ghost Mask

Fail

Prices span $4.29–$13.48, mostly outside the sweet spot, so Ghost Mask is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£20K/yr89K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
67%top-5 click share · 10 brands · 13 sellers

Flapen Score

Ghost Mask against its category

The dotted line is the Fashion average. Past it, Ghost Mask is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghost Mask 89K times last year and spent an estimated £20K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
2.5%
Market size, estimated
£20Ka year
Peak month
October4.5× the quietest month
Top search term
ghost mask29K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £4.29 to £13.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.78 that is £878 to £2K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£4.29–£13.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£878–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #319 within Accessories. It carries 252 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#319in Accessories
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ghost Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

13%

  • SINSEN51%
  • TUBAWD12%
  • ORUZA7%
  • Applysu6%
  • PARTYGEARS6%
  • TRIXES5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Ghost Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Ghost Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost mask29K/yr
  • ghost mask call of duty11K/yr
  • call of duty ghost mask13K/yr
  • skull balaclava13K/yr
  • cod ghost mask8K/yr
  • ghost cod mask6K/yr
  • ghost balaclava5K/yr
  • call of duty mask4K/yr
  • ghost mask call of duty mw2185/yr
  • ghost mask mw2344/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Accuracy-Overall20%−0.31

Not character accurate

Stitch/Finish/Polish20%−0.07

Unfortunately, one half the masks stitching was way too low making for an uncomfortable feel

wasnt stitched properly so I had to do it myself

Size-Overall20%−0.28

It's small

Quality-Overall10%+1.79

really poor quality

Advertised Vs Actual Product10%+0.09

Nothing like the picture

Love

Quality-Overall36%+1.79

It seems well made

a good quality product

is decent quality for the price so would recommend

Value For Money17%+1.18

a great price

Advertised Vs Actual Product17%+0.09

aside from that its exactly what I expected

Fantastic product as shown in image

Thickness11%+0.76

It's thick enough for some extra warmth

isnt too thick

Comfort-Overall8%+0.56

Comfortable, looked the part and a good quality product

Return

1.4% Return rate 55% Fixable by listing

Size-Overall42%▅▃▅█▁▃

It's small

Quality-Overall15%▁▁▁▁▁█

really poor quality

Gap/Hole12%█▁▃▁▁▁
Comfort-Overall12%▁█▁▁▁▁
Advertised Vs Actual Product10%▁█▃▁▁▁

Nothing like the picture

FAQ

Common Ghost Mask questions

Answered from the same tracked data.