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Ghost Mask

prices mostly outside the sweet spot ($4.29–$13.48) — Ghost Mask doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 5Growth 41Conversion 32Competition 30Returns 86Price range 0Avg price 24Brand share 39Review moat 87Quality gap 84
This niche Category average

Is Ghost Mask profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ghost Mask is a £20K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Ghost Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.0% over the last 90 days and 2.5% of searches end in a purchase.

£20K

revenue / yr

Units sold / yr3K
Search volume / yr+13.0%89K
Conversion rate2.5%
Avg price£8.78

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers10 · 13
Top-5 product click share67%
Open market18%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews252

Top Ghost Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

13%

  • SINSEN51%
  • TUBAWD12%
  • ORUZA7%
  • Applysu6%
  • PARTYGEARS6%
  • TRIXES5%
  • Open — no brand owns it (4 brands, 13%)

Ghost Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR2.5%Products14Brands10Top 5 Brands82%OOS Rate14.1%Rating4.2★Reviews252Avg BSR#319
9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.5×

Top Ghost Mask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ghost mask29K/yr
  • ghost mask call of duty11K/yr
  • call of duty ghost mask13K/yr
  • skull balaclava13K/yr
  • cod ghost mask8K/yr
  • ghost cod mask6K/yr
  • ghost balaclava5K/yr
  • call of duty mask4K/yr
  • ghost mask call of duty mw2185/yr
  • ghost mask mw2344/yr

What reviews say buyers love and hate about Ghost Mask

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall36%

It seems well made

Value For Money17%

a great price

Advertised Vs Actual Product17%

aside from that its exactly what I expected

Thickness11%

It's thick enough for some extra warmth

Comfort-Overall8%

Comfortable, looked the part and a good quality product

What buyers complain about

83% of reviews
Accuracy-Overall20%

Not character accurate

Stitch/Finish/Polish20%

Unfortunately, one half the masks stitching was way too low making for an uncomfortable feel

Size-Overall20%

It's small

Quality-Overall10%

really poor quality

Advertised Vs Actual Product10%

Nothing like the picture

Ghost Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Quality-Overall
15%
3Gap/Hole
12%
4Comfort-Overall
12%
5Advertised Vs Actual Product
10%

Common Ghost Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghost Mask 41/100 on Amazon United Kingdom — Skip it. The niche generates £20K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +13.0% over the last 90 days.
Search demand for Ghost Mask on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 4.5× the quietest.