Skip to content

Ghost Band

Fail

Shoppers spend only $23K a year here, so Ghost Band is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£23K/yr88K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
20%top-5 click share · 23 brands · 89 sellers

Flapen Score

Ghost Band against its category

The dotted line is the Fashion average. Past it, Ghost Band is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Band market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghost Band 88K times last year and spent an estimated £23K. The top 5 brands take 72% of clicks. Demand peaks in Apr–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
1.7%
Market size, estimated
£23Ka year
Peak month
April4.1× the quietest month
Top search term
ghost band36K searches a year

02 · Price

A sale here is worth £14.87.

Listings sell for £14.87 on average, from £3.23 to £58.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.

Average price
£14.87under the $15 to $100 sweet spot
Price range
£3.23–£58.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #8,175 within Novelty & Special Use Clothing. It carries 279 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
52%
Out of stock, average day
4.8%
Average rank
#8,175in Novelty & Special Use Clothing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ghost Band products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£457£914£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 rising

Sellers

89

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

20%

Top 20: 55%

Open market

21%

  • Generic26%
  • Ghost17%
  • TUBBZ13%
  • Rock Off officially licensed products9%
  • Zavvi7%
  • Tribal T-Shirts7%

Demand

Ghost Band search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Ghost Band search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost band36K/yr
  • ghost band merchandise16K/yr
  • ghost t shirt8K/yr
  • ghost band t shirt5K/yr
  • ghost merch6K/yr
  • ghost merchandise the band6K/yr
  • ghost band merch5K/yr
  • ghost tshirt4K/yr
  • ghost t shirt band2K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Band

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%

its just a tad tight

Love

Quality-Overall31%

Great quality and exactly as expected

good quality shirt

Quality is really good

Size-Overall14%

Decent size

Great size for price

True to size

Washability11%

Hubby loved his tee shirt has washed lovely, good quality

Washes really well and good fit

Print Quality10%

Specials T/shirt & Great print

print was good quality

print are really excellent

Collectibles8%

A great addition to my daughters collection

Avid pop collector

Return

1.4% Return rate 69% Fixable by listing

Size-Overall58%▁▁██▁▄

its just a tad tight

Color8%▁▁█▁▁▁
Quality-Overall8%█▁▁▁█▁
Defective Material/Parts8%▁▁▁▇▁█
Gifting Purpose4%▁▁▁▁▁█

FAQ

Common Ghost Band questions

Answered from the same tracked data.