ghillie suit
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£28.99avg listing price — sweet spot $15–$100
Review moat
Great157.15avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.47–£79.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 94K searches
According to Flapen's Amazon United Kingdom niche tracking, ghillie suit is a £14K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ghillie suit market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £29K–£36K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #3,711
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 91%
- Out of stock
- 13.0%
- Avg brand age
- 60 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
22
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
38%
Top 20: 86%
Open market
20%
- PELLOR28%
- NITEHAWK17%
- Zicac16%
- Harrington Marley7%
- Goetland6%
- Helikon-Tex5%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -1.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.9×
Top ghillie suit search terms
- ghillie suit59K/yr
- ghillie suit adult9K/yr
- ghillie7K/yr
- bush costume8K/yr
- kids ghillie suit5K/yr
- ghillie suit kids5K/yr
Top ghillie suit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NITEHAWK Adults Military Camouflage Woodland Sniper Ghillie Burlap Suit M/L
NITEHAWK£32.394.6★186 rev
PELLOR Six-in-One 3D Camouflage Clothing Hunting suit for Bird Watching Camping Outdoor Ghillie Suit for Men
PELLOR£35.094.3★96 rev
Harrington Marley Ghillie Suit 3D Camo Leaf Woodland Shooting/Photography Camouflage Poncho Cover - Bird Watching Leaves Cover
Harrington Marley£17.034.1★47 rev
Goetland Adult 5pcs Ghillie Suit 3D Camouflage Airsoft Hunting Apparel Men Youth Green Sand
Goetland£32.794.2★364 rev
NITEHAWK Adults Military 3D Camouflage Sniper Ghillie Suit Includes Rifle Wrap & Carry Bag XL/XXL
NITEHAWK£32.564.5★172 rev
Newest
by launch date
PELLOR Mosquito Suit for Men Women - 3Pcs Camouflage Bug Clothing with Adjustable Cuffs Waist Ankles - Breathable Mesh Net Jacket Pants Gloves - Outdoor Protection from Bugs Flies Gnats No-See-Ums
PELLOR£17.8617 rev
Zicac 5 Pcs Ghillie Suit 3D Leaf Camouflage Uniform Mask Gloves Storage Bag Set Suitable for Outdoor Hunting Wildlife Photography CS Game Ghillie Suits Suitable for Children
Zicac£20.7773 rev
Enlision Linen Shirt Men Cotton Lace up Medieval Vintage Costume Pirate Viking Shirt Casual Scottish Ghillie Shirt Khaki L
Enlision£15.80685 rev
AnExer Ghillie Suit Outdoor 3D Poncho Camo Stealth Cape Gillie Suit with Storage Bag Breathable Ghillie Suits for Kids &Adults Suitable for Military CS Woodland Hunting Clothing
AnExer£19.5831 rev
PELLOR 5PCS Ghillie Suit 3D Leaf Camouflage Uniform Gilly Suit Mask Gloves Storage Bag Set Suitable for Outdoor Hunting Wildlife Photography CS Game for Teenagers Kid
PELLOR£21.11145 rev
Trending
90-day click momentumPELLOR Mosquito Suit for Men Women - 3Pcs Camouflage Bug Clothing with Adjustable Cuffs Waist Ankles - Breathable Mesh Net Jacket Pants Gloves - Outdoor Protection from Bugs Flies Gnats No-See-Ums
PELLOR£17.864.2★
MERCIYD Outdoor Military Tactical Vest - Field Game Wear Paintball & Air Gun Protection Hunting & Combat Training
MERCIYD£30.814.2★
MERCIYD Outdoor military tactical vest field game wear vest paintball protective gear air gun protective vest suitable for outdoor hunting combat training
MERCIYD£30.434.2★
DRY KIDS Adults All in One Camo Green XL
DRY KIDS£24.844.0★
Mil-Tec Mens Woland Ghillie Anti Fire Parka Navy Multicolor 26 UK
Mil-Tec£41.214.1★
What buyers say about ghillie suit
What buyers praise and complain about, mined from review topics.What buyers love
“The suit is pretty well made”
“Very reasonable price”
“Perfect fit”
“The suit is lightweight”
“As youd expect”
“Have a son who love air soft he very happy with his Christmas gift”
“but all good fun”
“Its easy to put on”
“Durability is a notable feature”
“as it would be easy enough to bite through the material itself”
What buyers complain about
“Its quite tight”
“Very thin and see through”
“Lived and wore until it ripped”
“Not waterproof”
“The material is thin”
“Its not heavy-duty military gear”
“Very thin and see through”
Top return reasons
Common questions
- Is ghillie suit profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the ghillie suit niche?
- 17 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in ghillie suit?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 3.5%.
- When does demand for ghillie suit peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
- What does it cost to enter the ghillie suit niche?
- Listings span £7.47–£79.47; the average listing price is £28.99 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.