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Ghillie Suit

Fail

Shoppers spend only $14K a year here, so Ghillie Suit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£14K/yr94K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
38%top-5 click share · 17 brands · 22 sellers

Flapen Score

Ghillie Suit against its category

The dotted line is the Fashion average. Past it, Ghillie Suit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghillie Suit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghillie Suit 94K times last year and spent an estimated £14K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
0.5%
Market size, estimated
£14Ka year
Peak month
October2.9× the quietest month
Top search term
ghillie suit59K searches a year

02 · Price

A sale here is worth £28.99.

Listings sell for £28.99 on average, from £7.47 to £79.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £28.99 that is £0 to £3K a year per listing.

Average price
£28.99inside the $15 to $100 sweet spot
Price range
£7.47–£79.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #3,711 within Activewear. It carries 157 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
85%
Out of stock, average day
13.0%
Average rank
#3,711in Activewear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Ghillie Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£407£813£1K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

38%

Top 20: 86%

Open market

20%

  • PELLOR28%
  • NITEHAWK17%
  • Zicac16%
  • Harrington Marley7%
  • Goetland6%
  • Helikon-Tex5%

Demand

Ghillie Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Ghillie Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghillie suit59K/yr
  • ghillie suit adult9K/yr
  • ghillie7K/yr
  • bush costume8K/yr
  • kids ghillie suit5K/yr
  • ghillie suit kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Ghillie Suit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.17

Its quite tight

Massive in size

far too small

Thickness7%

Very thin and see through

Thin material

Its thin

Durability6%+0.52

Lived and wore until it ripped

Water Resistance5%

Not waterproof

only shower proof

Material Quality5%−0.05

The material is thin

The material of this set is very thin and see-through,

Love

Quality-Overall16%+1.92

The suit is pretty well made

Excellent product

The quality feels reasonable for the price

Value For Money12%+0.99

Very reasonable price

Good value for money

Excellent product for the price

Size-Overall11%−0.17

Perfect fit

2) fits pretty true to size I'd say

the M/L size fits me perfectly

Weight Light11%+0.19

The suit is lightweight

Very lightweight mesh type oversuit

It's very lightweight

Advertised Vs Actual Product5%+0.57

As youd expect

Does what it says on the tin

Just what I needed

Return

3.5% Return rate 81% Fixable by listing

Size-Overall63%█▆▆▅▆█

Its quite tight

Massive in size

far too small

Advertised Vs Actual Product9%▃█▁▆▁▁
Quality-Overall9%▁▂█▅█▁
Arm Fit3%▁▂▁▁█▁
Weight Light3%▁▁█▁▁▁

FAQ

Common Ghillie Suit questions

Answered from the same tracked data.