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Genshin Impact

a small market ($9K/yr) — Genshin Impact doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 2Growth 13Conversion 3Competition 41Returns 98Price range 75Avg price 82Brand share 57Review moat 92Quality gap 57
This niche Category average

Is Genshin Impact profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Genshin Impact is a £9K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Genshin Impact: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.0% over the last 90 days and 0.2% of searches end in a purchase.

£9K

revenue / yr

Units sold / yr2K
Search volume / yr-24.0%248K
Conversion rate0.2%
Avg price£17.77

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers17 · 33
Top-5 product click share60%
Open market29%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement55%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews155

Top Genshin Impact products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£927£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

25%

  • TSOTMO32%
  • UTIEHD19%
  • Elie&Eason8%
  • MayDee7%
  • POP MART5%
  • XIAOHONG4%

Genshin Impact demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume248KCVR0.2%Products22Brands17Top 5 Brands71%OOS Rate23.8%Rating4.4★Reviews155Avg BSR#1,554
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Genshin Impact search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • genshin impact140K/yr
  • genshin48K/yr
  • genshin impact figure25K/yr
  • genshin impact merch16K/yr
  • genshin impact plush10K/yr
  • genshin impact merchandise5K/yr
  • genshin figure5K/yr

What reviews say buyers love and hate about Genshin Impact

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall33%

There pretty well made

Value For Money27%

Very well made for the price

Soft Feel20%

Nice and soft

Advertised Vs Actual Product7%

True to product

Size-Overall7%

not to big not to small, would say its the perfect size

What buyers complain about

100% of reviews
Quality-Overall30%

Poor Quality

Value For Money20%

Expensive one

Size-Overall20%

bigger then I thought for a keyring

Design-Overall20%

eula outfit made way more revealing than what her outfit is I don't need to see some of her butt also maybe design error

Durability10%

These bracelets lasted an hour before they fell apart

Genshin Impact return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
31%
2Durability
27%
3Size-Overall
8%
4Strap/String Quality
8%
5Connectivity-Overall
8%

Common Genshin Impact questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Genshin Impact 42/100 on Amazon United Kingdom — Skip it. The niche generates £9K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -24.0% over the last 90 days.
Search demand for Genshin Impact on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.1× the quietest.