genshin impact
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great154.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.77avg listing price — sweet spot $15–$100
Price range
Great£4.58–£118.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£9K£9K/yr · 248K searches
According to Flapen's Amazon United Kingdom niche tracking, genshin impact is a £9K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
genshin impact market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £27K–£36K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,554
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 55%
- Out of stock
- 23.8%
- Avg brand age
- 32 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
33
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
25%
- TSOTMO32%
- UTIEHD19%
- Elie&Eason8%
- MayDee7%
- POP MART5%
- XIAOHONG4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top genshin impact search terms
- genshin impact140K/yr
- genshin48K/yr
- genshin impact figure25K/yr
- genshin impact merch16K/yr
- genshin impact plush10K/yr
- genshin impact merchandise5K/yr
- genshin figure5K/yr
Top genshin impact products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of)
TSOTMO£12.404.9★13 rev
UTIEHD Anime Game GI Character Keychain Pendant Cute 10cm Collectible Bag Charm Compact Size for Backpacks and Keys for Fans (Neuvillette)
UTIEHD£14.854.7★229 rev
UTIEHD Anime Game GI Character Keychain Pendant Cute 10cm Collectible Bag Charm Compact Size for Backpacks and Keys for Fans (RaidenShogun)
UTIEHD£10.544.7★229 rev
Elie&Eason Genshin Impact Ganyu Action Figure - Collectible Character Ornament and Decoration Gift
Elie&Eason£12.633.5★9 rev
Gen Shin Impact Lucky Bag Gift Bag Include DIY Figure Stickers Mobile Phone Stand Bookmark Gen Shin Impact Greeting Card Badge Collection Bag Curriculum Schedule
MayDee£12.903.6★45 rev
Newest
by launch date
MYSOMY Anime Inspired Crossbody Bag Mao & Jinshi Gifts Poison Lover Gifts Anime Apothecary Shoulder Bag (Poison? CB2)
MYSOMY£12.233 rev
Driflo Genshin Impact Necklace Cartoon Jewellery Metal Keychain Pendant Personalized Hip-Hop Pendant Sweater Chain Cartoon Necklace Role Playing Fan N-ecklace Gift
Driflo£7.367 rev
TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of BLK)
TSOTMO£12.2213 rev
Elie&Eason Genshin Impact Ganyu Action Figure - Collectible Character Ornament and Decoration Gift
Elie&Eason£12.639 rev
Neamedia Icons Genshin Impact : Monstadt Statue of The Seven Light up Figurine Illuminated Figurine for the Living Room or Office Compatible with Mobile Devices Xbox PS5 PC Gift Idea
Neamedia Icons£30.2619 rev
Trending
90-day click momentumMYSOMY Anime Inspired Crossbody Bag Mao & Jinshi Gifts Poison Lover Gifts Anime Apothecary Shoulder Bag (Poison? CB2)
MYSOMY£12.234.2★
TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of)
TSOTMO£12.404.9★
UTIEHD Anime Game GI Character Keychain Pendant Cute 10cm Collectible Bag Charm Compact Size for Backpacks and Keys for Fans (RaidenShogun)
UTIEHD£10.544.7★
TSOTMO Genshin Mondstadt Flower Merch Anime Lover Gift Genshin Character Cosplay Gift Anime Video Game Inspired Tote Bag (Plants of BLK)
TSOTMO£12.224.9★
XIAOHONG 22cm Genshin Impact Wanderer Cat Plush Toy Cute Scaramouche Cat Plush Doll Soft Scara Cat Plush Pillow for Kids
XIAOHONG£9.864.4★
What buyers say about genshin impact
What buyers praise and complain about, mined from review topics.What buyers love
“There pretty well made”
“Very well made for the price”
“Nice and soft”
“True to product”
“not to big not to small, would say its the perfect size”
“the chain is also a good length”
What buyers complain about
“Poor Quality”
“Expensive one”
“bigger then I thought for a keyring”
“eula outfit made way more revealing than what her outfit is I don't need to see some of her butt also maybe design error”
“These bracelets lasted an hour before they fell apart”
Top return reasons
Common questions
- Is genshin impact profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the genshin impact niche?
- 17 brands and 33 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in genshin impact?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.5%.
- When does demand for genshin impact peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the genshin impact niche?
- Listings span £4.58–£118.36; the average listing price is £17.77 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.