gel insoles for women
Worth a lookShows low returns (0.5%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,820.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Price range
Okay£3.56–£18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, gel insoles for women is a £63K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gel insoles for women market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £47K–£62K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 4.1%
- Avg brand age
- 39 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
67
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
14%
- Dr. Scholl's46%
- goofort12%
- Scholl11%
- Jesata9%
- Generic5%
- Fuyamp3%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top gel insoles for women search terms
- gel insoles for women69K/yr
- gel shoe insoles for women10K/yr
- gel soles women5K/yr
- gel shoe inserts5K/yr
- gel inserts for shoes women4K/yr
Top gel insoles for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scholl Party Feet Ball of Foot Gel Cushions with GelActiv Technology Non-Slip Help Prevent Foot Pain - Suitable Most Shoes Including high Heels and Stilettos. Universal Size 1 Pair of Cushions
Dr. Scholl's£4.484.4★2,549 rev
Scholl LiquiFlex Everyday Insoles for Women 5-in-1 Supportive Insoles with Memory Foam Arch Support GelActiv and Odour Control - Trim to Fit Your Walking Boot/Shoe - UK Size S (3.5-7.5) 1 Pair
Scholl£8.164.2★754 rev
Scholl GelActiv Everyday Insoles for Women - Anti Foot Fatigue Comfort Insoles - Womens Insoles for Walking Hiking - Trim to Fit Your Walking Boots and Shoes - UK Size 3.5-7.5 1 Pair
Dr. Scholl's£12.494.3★5,460 rev
Scholl GelActiv Work & Boot Insoles for Women All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 3.5-7.5
Dr. Scholl's£10.554.5★3,405 rev
Goofort Gel Insoles for Men Women Plantar Fasciitis Jelly Insole Shock Absorbing Anti-Fatigue 3D-Xpain Shoe Inserts Comfort Cushion Heel Pain Relief Shoe pad for Work Boots Sports Standing All Day
goofort£7.724.1★968 rev
Newest
by launch date
2 Pairs of Gel Cushioning Insoles for Women Enhanced Arch Support & Shock Absorption for All-Day Comfort Fits Flats Heels and Boots
Lyntrioris£3.565 rev
Orthostride Work Comfort Orthotic Insoles Effective Anti-Fatigue Shoe Inserts Provide Long-Lasting Shock Absorption with Gel Relieve Everyday Foot Pain for Men and Women-S
Orthostride£12.92278 rev
Gel Insoles and Metatarsal Pads for Women and Men - Ball of Foot Cushions for High Heels and Shoes (Transparent) - 3 Pairs
WQEDVN£4.1220 rev
Gel Shoe Inserts for High Heels 3 PairsHigh Heel Cushion Pads 3/4 InGel Shoe Insoles for Women Gel Heel Pads Cushions for Shoes Adhesive Cushion Insoles Shoes Pad for High Heels Sandals Boots
MUZHUPGUZ£4.6961 rev
Scholl GelActiv Work & Boot Insoles for Women All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 3.5-7.5
Dr. Scholl's£10.553,405 rev
Trending
90-day click momentum2 Pairs of Gel Cushioning Insoles for Women Enhanced Arch Support & Shock Absorption for All-Day Comfort Fits Flats Heels and Boots
Lyntrioris£3.563.4★
Scholl GelActiv Everyday Insoles for Women - Anti Foot Fatigue Comfort Insoles - Womens Insoles for Walking Hiking - Trim to Fit Your Walking Boots and Shoes - UK Size 3.5-7.5 1 Pair
Dr. Scholl's£12.494.3★
CSL INSOLES ORTHOTIC UK SIZE 3-12 WORK BOOTS HIKING RUNNING TRAINERS FOOT SUPPORT HEEL SHOE INSERTS GEL MASSAGING (6-9 UK Medium)
CSL£4.114.2★
Scholl GelActiv Everyday Heels Insoles - Ultra-Thin Non-Slip Gel Heel Insoles for All-Day Comfort - One Size Fits All 1 Pair
Dr. Scholl's£6.984.0★
Orthostride Work Comfort Orthotic Insoles Effective Anti-Fatigue Shoe Inserts Provide Long-Lasting Shock Absorption with Gel Relieve Everyday Foot Pain for Men and Women-S
Orthostride£12.924.5★
What buyers say about gel insoles for women
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“fit my shoes well”
“They look very well made”
“Ease of use”
“Worth buying”
“As advertised and very comfortable”
“Soft and protective to your feet”
“My feet feel cushioned”
“They are sturdy”
“Stickiness is good given great support correct size long lasting use”
What buyers complain about
“Too thin to offer any comfort”
“Hurt”
“Too small”
“Thick insoles so will make your footwear tight”
“its not like its 2 expensive items”
“Slippery”
“No cushioning”
“Fell apart”
“hard”
“Rubbish - dont make any difference”
Top return reasons
Common questions
- Is gel insoles for women profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the gel insoles for women niche?
- 17 brands and 67 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in gel insoles for women?
- Top complaints mined from reviews: Comfort-Overall, Pain Relief-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for gel insoles for women peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the gel insoles for women niche?
- Listings span £3.56–£18.98; the average listing price is £7.78 (sweet spot $15–$100). The average incumbent carries 1,821 reviews — the moat a new listing must climb.