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Gel Insoles for Women

Gel Insoles for Women shows low returns (0.5%), but a small market ($63K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 16Growth 28Conversion 82Competition 63Returns 98Price range 26Avg price 22Brand share 38Review moat 47Quality gap 80
This niche Category average

Is Gel Insoles for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gel Insoles for Women is a £63K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 51/100.

Gel Insoles for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.8% over the last 90 days and 8.8% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr8K
Search volume / yr+2.8%93K
Conversion rate8.8%
Avg price£7.78

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers17 · 67
Top-5 product click share48%
Open market18%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement66%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews1,821

Top Gel Insoles for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

67

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

14%

  • Dr. Scholl's46%
  • goofort12%
  • Scholl11%
  • Jesata9%
  • Generic5%
  • Fuyamp3%
  • Open — no brand owns it (11 brands, 14%)

Gel Insoles for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR8.8%Products29Brands17Top 5 Brands82%OOS Rate4.1%Rating4.2★Reviews1,821Avg BSR#94
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Gel Insoles for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gel insoles for women69K/yr
  • gel shoe insoles for women10K/yr
  • gel soles women5K/yr
  • gel shoe inserts5K/yr
  • gel inserts for shoes women4K/yr

What reviews say buyers love and hate about Gel Insoles for Women

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Comfort-Overall39%

Really comfortable

Size-Overall15%

fit my shoes well

Quality-Overall12%

They look very well made

Ease Of Use4%

Ease of use

Value For Money4%

Worth buying

What buyers complain about

73% of reviews
Comfort-Overall17%

Too thin to offer any comfort

Pain Relief-Overall14%

Hurt

Size-Overall11%

Too small

Thickness9%

Thick insoles so will make your footwear tight

Value For Money7%

its not like its 2 expensive items

Gel Insoles for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Comfort-Overall
16%
3Quality-Overall
7%
4Thin
4%
5Functionality-Overall
4%

Common Gel Insoles for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gel Insoles for Women 51/100 on Amazon United Kingdom — Worth a look. The niche generates £63K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +2.8% over the last 90 days.
Search demand for Gel Insoles for Women on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.