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Gel Insoles for Women

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $63K a year here, so Gel Insoles for Women is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£63K/yr93K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
48%top-5 click share · 17 brands · 67 sellers

Flapen Score

Gel Insoles for Women against its category

The dotted line is the Fashion average. Past it, Gel Insoles for Women is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Insoles for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gel Insoles for Women 93K times last year and spent an estimated £63K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
8.8%
Market size, estimated
£63Ka year
Peak month
October1.5× the quietest month
Top search term
gel insoles for women69K searches a year

02 · Price

A sale here is worth £7.78.

Listings sell for £7.78 on average, from £3.56 to £18.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.78 that is £778 to £2K a year per listing.

Average price
£7.78under the $15 to $100 sweet spot
Price range
£3.56–£18.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£778–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #94 within Shoe, Jewellery & Watch Accessories. It carries 1,821 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#94in Shoe, Jewellery & Watch Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,821per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Gel Insoles for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

67

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

14%

  • Dr. Scholl's46%
  • goofort12%
  • Scholl11%
  • Jesata9%
  • Generic5%
  • Fuyamp3%
  • Open — no brand owns it (11 brands, 14%)

Demand

Gel Insoles for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gel Insoles for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel insoles for women69K/yr
  • gel shoe insoles for women10K/yr
  • gel soles women5K/yr
  • gel shoe inserts5K/yr
  • gel inserts for shoes women4K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Insoles for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall17%+2.20

Too thin to offer any comfort

Very uncomfortable

on the first hour my feet were feeling uncomfortable then after 5 hours I could barely walk

Pain Relief-Overall14%−0.20

Hurt

I found them painful

hurt my feet

Size-Overall11%+0.40

Too small

Additionally the sizing isn't correct

they were too short

Thickness9%−0.12

Thick insoles so will make your footwear tight

Could be thicker

crumbs these are thin

Value For Money7%−0.05

its not like its 2 expensive items

Not worth it

Waste of money

Love

Comfort-Overall39%+2.20

Really comfortable

Bought as gift for friend finds them quite comfortable

These might seem comfortable to some

Size-Overall15%+0.40

fit my shoes well

Great fit

Easy to fit

Quality-Overall12%+1.20

They look very well made

Great produce

Excellent quality

Ease Of Use4%+0.19

Ease of use

They're easy to cut

Still trying them they were easy to use helps with walking

Value For Money4%−0.05

Worth buying

Excellent price

Good value for money

Return

0.5% Return rate 52% Fixable by listing

Size-Overall45%▅▅▆▅▇█

Too small

Additionally the sizing isn't correct

they were too short

Comfort-Overall16%▅█▇█▅▃

Too thin to offer any comfort

Very uncomfortable

on the first hour my feet were feeling uncomfortable then after 5 hours I could barely walk

Quality-Overall7%█▆▄█▆▆
Thin4%▅▆▃▆█▄
Functionality-Overall4%▁▁▆█▁▆

FAQ

Common Gel Insoles for Women questions

Answered from the same tracked data.