Garfield
FailShoppers spend only $19K a year here, so Garfield is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £19K/yr158K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 36 sellers
Flapen Score
Garfield against its category
The dotted line is the Fashion average. Past it, Garfield is stronger. Inside it, weaker.
Market
The Garfield market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Garfield 158K times last year and spent an estimated £19K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £19Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- garfield143K searches a year
02 · Price
A sale here is worth £15.70.
Listings sell for £15.70 on average, from £8.57 to £24.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.70 that is £0 to £2K a year per listing.
- Average price
- £15.70inside the $15 to $100 sweet spot
- Price range
- £8.57–£24.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #2,755 within Boys. It carries 120 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 56%
- Out of stock, average day
- 8.7%
- Average rank
- #2,755in Boys
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 120per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Garfield products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Garfield Socks 3 Pack Unisex Adults | Mens Womens Black White Orange Animated Lazy Tabby Cat | Footwear Accessories Movie Merchandise
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 3y ago

Garfield The Cat Slippers For Women UK 7
- Price
- £12.25
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 3y ago

Garfield Movie - Official Classic Garfield 8 Plush | Cute Soft Plush Toy for Kids
- Price
- £8.57
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 2y ago

Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men
- Price
- £15.56
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 2y ago

Garfield Adults Slippers | Men Women Unisex Animated Lazy Tabby Cat Fluffy Slip On House Sliders | Movie Merchandise
- Price
- £14.95
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 3y ago
Trending
90-day click momentum
Garfield Adults Slippers | Men Women Unisex Animated Lazy Tabby Cat Fluffy Slip On House Sliders | Movie Merchandise
- Price
- £14.78
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 3y ago

WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Dog Orange 130
- Price
- £23.56
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 1y ago

Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men
- Price
- £15.56
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 2y ago

Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men
- Price
- £16.16
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 2y ago

Garfield Socks 3 Pack Unisex Adults | Mens Womens Black White Orange Animated Lazy Tabby Cat | Footwear Accessories Movie Merchandise
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 3y ago
Newest
by launch date
Grupo Erik Snack Bowl 3D - Garfield Gifts for Cat Lovers | Cat Figures Decorative Bowl Garfield Merchandise Gifts for Friends Kitchen Accessories and Decor
- Price
- £21.21
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 9mo ago

Grupo Erik Garfield Perpetual Calendar - Gifts for Cat Lovers Merchandise
- Price
- £24.50
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 9mo ago

Funko Pop! Comics: Garfield Garfield - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors
- Price
- £10.87
- Rating
- 4.9/5
- Reviews
- 86
- Age
- 11mo ago

WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Dog Orange 130
- Price
- £23.56
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 1y ago

Animagic Baby Garfield 8 Suction Cup Plush - Cute Garfield Soft Plush with Suction Cups Will Cling to Your Windows! Orange
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
36
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- Garfield61%
- Animagic11%
- Funko7%
- GARFIELD ODIE7%
- OUKEYI5%
- Grupo Erik4%
- Open — no brand owns it (1 brand, 4%)
Demand
Garfield search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Garfield search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garfield143K/yr
- garfield gifts14K/yr
- garfeild1K/yr
Reviews and returns
What reviews say buyers love and hate about Garfield
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit unfair really if this is the case because it's not stated in the product info
Downside is Ode's ear had snapped off
so must have already been broken before shipping or the item is not very sturdy
soft
Bigger than advertised
it's actually bigger then advertised on listings
Love
These products are extremely well made
I was impressed by the soft texture, stitched design and good quality pages
Good quality
soft and cuddly
The fur has a texture that suggests it remembers a better time
Great soft toy
Great quality and fun toy for a Garfield fan
Perfect for Garfield fans or anyone who wants a bit of daily fun
My grandson loved this toy
Great value
Great value for money
great value
Garfield collectable
Daughter loved this to add to her collection
Return
0.7% Return rate 60% Fixable by listing
Bigger than advertised
it's actually bigger then advertised on listings
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Garfield questions
Answered from the same tracked data.









