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Garfield

Fail

Shoppers spend only $19K a year here, so Garfield is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£19K/yr158K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
57%top-5 click share · 7 brands · 36 sellers

Flapen Score

Garfield against its category

The dotted line is the Fashion average. Past it, Garfield is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garfield market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garfield 158K times last year and spent an estimated £19K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
0.8%
Market size, estimated
£19Ka year
Peak month
December3.0× the quietest month
Top search term
garfield143K searches a year

02 · Price

A sale here is worth £15.70.

Listings sell for £15.70 on average, from £8.57 to £24.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.70 that is £0 to £2K a year per listing.

Average price
£15.70inside the $15 to $100 sweet spot
Price range
£8.57–£24.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #2,755 within Boys. It carries 120 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
56%
Out of stock, average day
8.7%
Average rank
#2,755in Boys
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
120per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Garfield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

36

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

4%

  • Garfield61%
  • Animagic11%
  • Funko7%
  • GARFIELD ODIE7%
  • OUKEYI5%
  • Grupo Erik4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Garfield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Garfield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garfield143K/yr
  • garfield gifts14K/yr
  • garfeild1K/yr

Reviews and returns

What reviews say buyers love and hate about Garfield

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.11

A bit unfair really if this is the case because it's not stated in the product info

Durability20%+0.25

Downside is Ode's ear had snapped off

Strength20%−0.11

so must have already been broken before shipping or the item is not very sturdy

Hard Feel10%

soft

Size-Overall10%+0.38

Bigger than advertised

it's actually bigger then advertised on listings

Love

Quality-Overall24%+1.28

These products are extremely well made

I was impressed by the soft texture, stitched design and good quality pages

Good quality

Soft Feel15%

soft and cuddly

The fur has a texture that suggests it remembers a better time

Great soft toy

Fun/Entertainment Experience10%+0.47

Great quality and fun toy for a Garfield fan

Perfect for Garfield fans or anyone who wants a bit of daily fun

My grandson loved this toy

Value For Money10%+0.47

Great value

Great value for money

great value

Collectibles8%+0.38

Garfield collectable

Daughter loved this to add to her collection

Return

0.7% Return rate 60% Fixable by listing

Size-Overall60%▁▁▆▁█▁

Bigger than advertised

it's actually bigger then advertised on listings

Defective Material/Parts20%▁▁▁█▁▁
Gifting Purpose20%▁▁█▁▁▁

FAQ

Common Garfield questions

Answered from the same tracked data.