garfield
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great120.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.70avg listing price — sweet spot $15–$100
Price range
Good£8.57–£24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 158K searches
According to Flapen's Amazon United Kingdom niche tracking, garfield is a £19K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
garfield market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£24K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,755
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 67%
- Out of stock
- 8.7%
- Avg brand age
- 36 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
36
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- Garfield61%
- Animagic11%
- Funko7%
- GARFIELD ODIE7%
- OUKEYI5%
- Grupo Erik4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -33.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top garfield search terms
- garfield143K/yr
- garfield gifts14K/yr
- garfeild1K/yr
Top garfield products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garfield Socks 3 Pack Unisex Adults | Mens Womens Black White Orange Animated Lazy Tabby Cat | Footwear Accessories Movie Merchandise
Garfield£12.444.6★84 rev
Garfield The Cat Slippers For Women UK 7
GARFIELD ODIE£12.254.6★15 rev
Garfield Movie - Official Classic Garfield 8 Plush | Cute Soft Plush Toy for Kids
Animagic£8.574.6★287 rev
Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men
Garfield£15.564.2★24 rev
Garfield Adults Slippers | Men Women Unisex Animated Lazy Tabby Cat Fluffy Slip On House Sliders | Movie Merchandise
Garfield£14.954.4★120 rev
Newest
by launch date
Grupo Erik Snack Bowl 3D - Garfield Gifts for Cat Lovers | Cat Figures Decorative Bowl Garfield Merchandise Gifts for Friends Kitchen Accessories and Decor
Grupo Erik£21.2120 rev
Grupo Erik Garfield Perpetual Calendar - Gifts for Cat Lovers Merchandise
Grupo Erik£24.5052 rev
Funko Pop! Comics: Garfield Garfield - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors
Funko£10.8786 rev
WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Dog Orange 130
WAFUNNE£23.563 rev
Animagic Baby Garfield 8 Suction Cup Plush - Cute Garfield Soft Plush with Suction Cups Will Cling to Your Windows! Orange
Animagic£13.0130 rev
Trending
90-day click momentumGarfield Adults Slippers | Men Women Unisex Animated Lazy Tabby Cat Fluffy Slip On House Sliders | Movie Merchandise
Garfield£14.784.4★
WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Dog Orange 130
WAFUNNE£23.563.0★
Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men
Garfield£15.564.2★
Garfield Mens T-Shirt in Black | Urban Graffiti Short Sleeve Graphic Tee for Adults | Spray Can Effect Streetwear Cartoon Top | 90s Nostalgic Fashion Merchandise Gift for Men
Garfield£16.164.2★
Garfield Socks 3 Pack Unisex Adults | Mens Womens Black White Orange Animated Lazy Tabby Cat | Footwear Accessories Movie Merchandise
Garfield£12.444.6★
What buyers say about garfield
What buyers praise and complain about, mined from review topics.What buyers love
“These products are extremely well made”
“soft and cuddly”
“Great quality and fun toy for a Garfield fan”
“Great value”
“Garfield collectable”
“Size quality PERFECT”
“The colours are bright”
“Great little gift”
“no loose stitching etc”
“Onto the aesthetics”
What buyers complain about
“A bit unfair really if this is the case because it's not stated in the product info”
“Downside is Ode's ear had snapped off”
“so must have already been broken before shipping or the item is not very sturdy”
“soft”
“Bigger than advertised”
Top return reasons
Common questions
- Is garfield profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the garfield niche?
- 7 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in garfield?
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Strength. The return rate is 0.7%.
- When does demand for garfield peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the garfield niche?
- Listings span £8.57–£24.50; the average listing price is £15.70 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.