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Garfield

a small market ($19K/yr) — Garfield doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 5Growth 8Conversion 10Competition 46Returns 96Price range 60Avg price 77Brand share 22Review moat 94Quality gap 50
This niche Category average

Is Garfield profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Garfield is a £19K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Garfield: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.6% over the last 90 days and 0.8% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K
Search volume / yr-33.6%158K
Conversion rate0.8%
Avg price£15.70

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers7 · 36
Top-5 product click share57%
Open market9%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement67%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews120

Top Garfield products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

36

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

4%

  • Garfield61%
  • Animagic11%
  • Funko7%
  • GARFIELD ODIE7%
  • OUKEYI5%
  • Grupo Erik4%
  • Open — no brand owns it (1 brand, 4%)

Garfield demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR0.8%Products18Brands7Top 5 Brands91%OOS Rate8.7%Rating4.5★Reviews120Avg BSR#2,755
9K7KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Garfield search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • garfield143K/yr
  • garfield gifts14K/yr
  • garfeild1K/yr

What reviews say buyers love and hate about Garfield

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall24%

These products are extremely well made

Soft Feel15%

soft and cuddly

Fun/Entertainment Experience10%

Great quality and fun toy for a Garfield fan

Value For Money10%

Great value

Collectibles8%

Garfield collectable

What buyers complain about

80% of reviews
Advertised Vs Actual Product20%

A bit unfair really if this is the case because it's not stated in the product info

Durability20%

Downside is Ode's ear had snapped off

Strength20%

so must have already been broken before shipping or the item is not very sturdy

Hard Feel10%

soft

Size-Overall10%

Bigger than advertised

Garfield return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Defective Material/Parts
20%
3Gifting Purpose
20%

Common Garfield questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Garfield 38/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -33.6% over the last 90 days.
Search demand for Garfield on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.0× the quietest.