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Gaming Gifts

Fail

Shoppers spend only $42K a year here, so Gaming Gifts is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£42K/yr181K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 34 sellers

Flapen Score

Gaming Gifts against its category

The dotted line is the Fashion average. Past it, Gaming Gifts is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaming Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaming Gifts 181K times last year and spent an estimated £42K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
2.2%
Market size, estimated
£42Ka year
Peak month
December17.6× the quietest month
Top search term
gaming gifts for men48K searches a year

02 · Price

A sale here is worth £10.54.

Listings sell for £10.54 on average, from £1.71 to £17.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.54 that is £0 to £1K a year per listing.

Average price
£10.54under the $15 to $100 sweet spot
Price range
£1.71–£17.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #388 within Nightwear. It carries 1,740 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
89%
Out of stock, average day
9.2%
Average rank
#388in Nightwear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,740per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gaming Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

34

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

27%

  • Get Trend39%
  • Purple Print House9%
  • bring me socks7%
  • Fringoo6%
  • ThePyjamaFactory6%
  • Paladone6%

Demand

Gaming Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.6×

Search terms

Top Gaming Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming gifts for men48K/yr
  • gamer gifts for men44K/yr
  • gamer gift13K/yr
  • gifts for gamers men20K/yr
  • gaming gifts for teenage boys17K/yr
  • gaming presents6K/yr
  • mens gaming gifts7K/yr
  • gifts for gamers boys8K/yr
  • cool gifts for gamers11K/yr
  • gamers gifts boys7K/yr

Reviews and returns

What reviews say buyers love and hate about Gaming Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.06

not fit for purpose

It's small

socks quite a small size

Quality-Overall14%+0.65

Poor quality cheap looking

Decline in quality - would not recommend

Not the best

Advertised Vs Actual Product12%−0.04

inaccurate item description

Not as advertised

Not like the images advertised

Value For Money10%−0.04

the whole set feels way more expensive than it actually was

Not worth the money

I would expect to pay half the price

Metal Authenticity8%−0.06

Its plastic, not even a metal

Not great,very poor quality,not silver and doesn't come with the box or card

Love

Gifting Purpose30%+2.12

Unique gift

Lovely gift

Fun gift

Quality-Overall18%+0.65

Very good purchase

Good Quality Socks

Fantastic quality

Fun/Entertainment Experience9%+0.86

Good fun

Hours of entertainment

Good game

Value For Money9%−0.04

Excellent value

Good value

100% worth it

Advertised Vs Actual Product6%−0.04

Exactly as described

Exactly as ordered

Exactly as shown

Return

0.6% Return rate 63% Fixable by listing

Size-Overall38%▅▅█▇▇▇

not fit for purpose

It's small

socks quite a small size

Advertised Vs Actual Product10%▂▁▁█▁▅

inaccurate item description

Not as advertised

Not like the images advertised

Functionality-Overall10%▃▁▇▁█▁
Quality-Overall9%▅█▅▁▁▁

Poor quality cheap looking

Decline in quality - would not recommend

Not the best

Durability5%█▁▁▁▁▁

broke after a month

FAQ

Common Gaming Gifts questions

Answered from the same tracked data.