Skip to content

Game of Thrones Merchandise

Fail

Shoppers spend an estimated $22K a year here, so Game of Thrones Merchandise is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£22K/yr97K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
40%top-5 click share · 22 brands · 113 sellers

Flapen Score

Game of Thrones Merchandise against its category

The dotted line is the Fashion average. Past it, Game of Thrones Merchandise is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Game of Thrones Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Game of Thrones Merchandise 97K times last year and spent an estimated £22K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.8%
Market size, estimated
£22Ka year
Peak month
December8.2× the quietest month
Top search term
game of thrones merchandise34K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £3.41 to £24.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.52 that is £0 to £1K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£3.41–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,139 within Nightwear. It carries 313 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
61%
Out of stock, average day
3.4%
Average rank
#1,139in Nightwear
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
44

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Game of Thrones Merchandise products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£655£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

113

Est. top-5 brand share

60%

Top 20: 99%

Est. top-5 click share

40%

Top 20: 77%

Open market

35%

  • Game of Thrones20%
  • RADIANCE12%
  • TDP Textiles10%
  • Warner Bros9%
  • Paladone8%
  • University Games5%

Demand

Game of Thrones Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Game of Thrones Merchandise search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • game of thrones merchandise34K/yr
  • game of thrones gifts55K/yr
  • game of thrones merch9K/yr

Reviews and returns

What reviews say buyers love and hate about Game of Thrones Merchandise

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Looks and feels very cheap tat”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Game of Thrones Merchandise questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data