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Game of Thrones Merchandise

Fail

Shoppers spend only $22K a year here, so Game of Thrones Merchandise is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£22K/yr97K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
40%top-5 click share · 22 brands · 113 sellers

Flapen Score

Game of Thrones Merchandise against its category

The dotted line is the Fashion average. Past it, Game of Thrones Merchandise is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Game of Thrones Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Game of Thrones Merchandise 97K times last year and spent an estimated £22K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.8%
Market size, estimated
£22Ka year
Peak month
December8.2× the quietest month
Top search term
game of thrones merchandise34K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £3.41 to £24.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.52 that is £0 to £1K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£3.41–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,139 within Nightwear. It carries 313 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
61%
Out of stock, average day
3.4%
Average rank
#1,139in Nightwear
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
44

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Game of Thrones Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£655£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

113

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

40%

Top 20: 77%

Open market

35%

  • Game of Thrones20%
  • RADIANCE12%
  • TDP Textiles10%
  • Warner Bros9%
  • Paladone8%
  • University Games5%

Demand

Game of Thrones Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Game of Thrones Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • game of thrones merchandise34K/yr
  • game of thrones gifts55K/yr
  • game of thrones merch9K/yr

Reviews and returns

What reviews say buyers love and hate about Game of Thrones Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.05

Looks and feels very cheap tat

Print Quality25%−0.08

Quality of black ink wasnt great

Defective Material/Parts13%−0.04

Pieces missed cut

Assembly/Installation13%−0.03

Puzzles were misprinted hard to put together

Strength6%+0.70

it's pretty rigid even if it is only made of printed board

Love

Quality-Overall17%−0.05

The dragon and the stag are well made and look good

Mug is well made

In terms of quality

Size-Overall12%+0.70

good size

cute nice good size

Gifting Purpose12%+0.70

Great gift

Great present for GOT fan

lovely gift

Strength10%+0.70

The way the pieces lock together adds a fair bit of strength

But it looks wonderful strong

Design-Overall10%+0.57

It's beautiful incredibly detailed

It's not especially difficult to build

Return

0.5% Return rate 41% Fixable by listing

Size-Overall31%▆▁█▁▁▆
Quality-Overall19%▂█▂▁▁▃

Looks and feels very cheap tat

Defective Material/Parts9%▃▁▁▁█▁

Pieces missed cut

Value For Money9%█▁▁▁▁▅
Color6%▁▁▁█▁▁

FAQ

Common Game of Thrones Merchandise questions

Answered from the same tracked data.