Game of Thrones Merchandise
FailShoppers spend only $22K a year here, so Game of Thrones Merchandise is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £22K/yr97K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 40%top-5 click share · 22 brands · 113 sellers
Flapen Score
Game of Thrones Merchandise against its category
The dotted line is the Fashion average. Past it, Game of Thrones Merchandise is stronger. Inside it, weaker.
Market
The Game of Thrones Merchandise market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Game of Thrones Merchandise 97K times last year and spent an estimated £22K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £22Ka year
- Peak month
- December8.2× the quietest month
- Top search term
- game of thrones merchandise34K searches a year
02 · Price
A sale here is worth £12.52.
Listings sell for £12.52 on average, from £3.41 to £24.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.52 that is £0 to £1K a year per listing.
- Average price
- £12.52under the $15 to $100 sweet spot
- Price range
- £3.41–£24.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,139 within Nightwear. It carries 313 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 61%
- Out of stock, average day
- 3.4%
- Average rank
- #1,139in Nightwear
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 313per listing
- Listings tracked
- 44
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Game of Thrones Merchandise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TDP Textiles Mens/Boys Official Game Of Thrones Winter Is Coming Stark Pyjama Set/Pyjamas Size Large Multi
- Price
- £16.28
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 4y ago

Mens Game of Thrones Lounge Trousers Loungewear - L 34
- Price
- £12.43
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago

Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery
- Price
- £6.91
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 3y ago

RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him
- Price
- £14.96
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Trending
90-day click momentum
RADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Game of Thrones House Targaryen Womens T-Shirt Black
- Price
- £14.01
- Rating
- 4.1/5
- Reviews
- 117
- Age
- 9y ago

RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him
- Price
- £14.96
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Newest
by launch date
RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

RADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Mens Game of Thrones Lounge Trousers Loungewear - L 34
- Price
- £12.43
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago

Mens Game of Thrones Lounge Trousers Loungewear - M 31
- Price
- £12.37
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
113
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
40%
Top 20: 77%
Open market
35%
- Game of Thrones20%
- RADIANCE12%
- TDP Textiles10%
- Warner Bros9%
- Paladone8%
- University Games5%
Demand
Game of Thrones Merchandise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Search terms
Top Game of Thrones Merchandise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- game of thrones merchandise34K/yr
- game of thrones gifts55K/yr
- game of thrones merch9K/yr
Reviews and returns
What reviews say buyers love and hate about Game of Thrones Merchandise
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Looks and feels very cheap tat
Quality of black ink wasnt great
Pieces missed cut
Puzzles were misprinted hard to put together
it's pretty rigid even if it is only made of printed board
Love
The dragon and the stag are well made and look good
Mug is well made
In terms of quality
good size
cute nice good size
Great gift
Great present for GOT fan
lovely gift
The way the pieces lock together adds a fair bit of strength
But it looks wonderful strong
It's beautiful incredibly detailed
It's not especially difficult to build
Return
0.5% Return rate 41% Fixable by listing
Looks and feels very cheap tat
Pieces missed cut
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Game of Thrones Merchandise questions
Answered from the same tracked data.









