Game of Thrones Merchandise
a small market ($22K/yr) — Game of Thrones Merchandise doesn't clear our bar today.
Flapen Score
Is Game of Thrones Merchandise profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Game of Thrones Merchandise is a £22K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Game of Thrones Merchandise: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.4% over the last 90 days and 1.8% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 44 products
Top Game of Thrones Merchandise products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TDP Textiles Mens/Boys Official Game Of Thrones Winter Is Coming Stark Pyjama Set/Pyjamas Size Large Multi
- Price
- £16.28
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 4y ago
Mens Game of Thrones Lounge Trousers Loungewear - L 34
- Price
- £12.43
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago
Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery
- Price
- £6.91
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 3y ago
RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him
- Price
- £14.96
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Trending
90-day click momentum
RADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Game of Thrones House Targaryen Womens T-Shirt Black
- Price
- £14.01
- Rating
- 4.1/5
- Reviews
- 117
- Age
- 9y ago
RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him
- Price
- £14.96
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Newest
by launch dateRADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
RADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
- Price
- £13.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Mens Game of Thrones Lounge Trousers Loungewear - L 34
- Price
- £12.43
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago
Mens Game of Thrones Lounge Trousers Loungewear - M 31
- Price
- £12.37
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
113
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
40%
Top 20: 77%
Open market
35%
- Game of Thrones20%
- RADIANCE12%
- TDP Textiles10%
- Warner Bros9%
- Paladone8%
- University Games5%
Game of Thrones Merchandise demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Top Game of Thrones Merchandise search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- game of thrones merchandise34K/yr
- game of thrones gifts55K/yr
- game of thrones merch9K/yr
What reviews say buyers love and hate about Game of Thrones Merchandise
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“The dragon and the stag are well made and look good”
“good size”
“Great gift”
“The way the pieces lock together adds a fair bit of strength”
“It's beautiful incredibly detailed”
What buyers complain about
81% of reviews“Looks and feels very cheap tat”
“Quality of black ink wasnt great”
“Pieces missed cut”
“Puzzles were misprinted hard to put together”
“it's pretty rigid even if it is only made of printed board”
Game of Thrones Merchandise return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Game of Thrones Merchandise questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
