game of thrones merchandise
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great312.52avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good£12.52avg listing price — sweet spot $15–$100
Price range
Okay£3.41–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 97K searches
According to Flapen's Amazon United Kingdom niche tracking, game of thrones merchandise is a £22K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
game of thrones merchandise market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£25K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,139
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 61%
- Out of stock
- 3.4%
- Avg brand age
- 54 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
113
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
40%
Top 20: 77%
Open market
35%
- Game of Thrones20%
- RADIANCE12%
- TDP Textiles10%
- Warner Bros9%
- Paladone8%
- University Games5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Top game of thrones merchandise search terms
- game of thrones merchandise34K/yr
- game of thrones gifts55K/yr
- game of thrones merch9K/yr
Top game of thrones merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TDP Textiles Mens/Boys Official Game Of Thrones Winter Is Coming Stark Pyjama Set/Pyjamas Size Large Multi
TDP Textiles£16.284.8★47 rev
Mens Game of Thrones Lounge Trousers Loungewear - L 34
Warner Bros£12.434.3★18 rev
Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery
Paladone£6.914.0★76 rev
RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
RADIANCE£13.955.0★1 rev
Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him
Game of Thrones£14.964.8★10 rev
Newest
by launch dateRADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
RADIANCE£13.951 rev
RADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
RADIANCE£13.991 rev
RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
RADIANCE£13.981 rev
Mens Game of Thrones Lounge Trousers Loungewear - L 34
Warner Bros£12.4318 rev
Mens Game of Thrones Lounge Trousers Loungewear - M 31
Warner Bros£12.3718 rev
Trending
90-day click momentumRADIANCE Winter Is Coming WIne Hoodie XXL Warm Stylish & Cozy | Unisex Game of Thrones InspiWIne Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
RADIANCE£13.995.0★
RADIANCE Winter Is Coming Grey Hoodie Medium -Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
RADIANCE£13.985.0★
Game of Thrones House Targaryen Womens T-Shirt Black
Game of Thrones£14.014.1★
RADIANCE Winter Is Coming Grey Hoodie Large Warm Stylish & Cozy | Unisex Game of Thrones Inspired Hooded Sweatshirt for Men & Women | Perfect for Cold Weather Casual Wear & Fan Gifts
RADIANCE£13.955.0★
Game of Thrones Mens Pyjamas | Adults Loungewear Pants & White T-Shirt Complete PJ Set | Fire and Blood Targaryen Dragon Short Sleeve Tee Long Leg Pajama | Nightwear Merchandise Gift for Him
Game of Thrones£14.964.8★
What buyers say about game of thrones merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“The dragon and the stag are well made and look good”
“good size”
“Great gift”
“The way the pieces lock together adds a fair bit of strength”
“It's beautiful incredibly detailed”
“Perfect for display”
“Well detailed and made of good quality material”
“As described”
“Beautiful addition to my collection”
“warm”
What buyers complain about
“Looks and feels very cheap tat”
“Quality of black ink wasnt great”
“Pieces missed cut”
“Puzzles were misprinted hard to put together”
“it's pretty rigid even if it is only made of printed board”
Top return reasons
Common questions
- Is game of thrones merchandise profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 44 tracked products. 90-day search growth is -17.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the game of thrones merchandise niche?
- 22 brands and 113 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in game of thrones merchandise?
- Top complaints mined from reviews: Quality-Overall, Print Quality, Defective Material/Parts. The return rate is 0.5%.
- When does demand for game of thrones merchandise peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.
- What does it cost to enter the game of thrones merchandise niche?
- Listings span £3.41–£24.97; the average listing price is £12.52 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.