Gabbys Dollhouse
MaybeReturns run at only 1.0% of orders. But demand is soft, at -33.8% this quarter, so Gabbys Dollhouse is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £1.1M/yr2.6M searches / yr
- 90-day growth
- -33.8%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 143 sellers
Flapen Score
Gabbys Dollhouse against its category
The dotted line is the Fashion average. Past it, Gabbys Dollhouse is stronger. Inside it, weaker.
Market
The Gabbys Dollhouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gabbys Dollhouse 2.6M times last year and spent an estimated £1.1M. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -33.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £1.1Ma year
- Peak month
- November4.9× the quietest month
- Top search term
- gabbys dollhouse1.0M searches a year
02 · Price
A sale here is worth £12.58.
Listings sell for £12.58 on average, from £3.71 to £45.97. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £12.58 that is £25K to £31K a year per listing.
- Average price
- £12.58under the $15 to $100 sweet spot
- Price range
- £3.71–£45.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £25K–£31K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #119 within Girls. It carries 2,158 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #119in Girls
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,158per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Gabbys Dollhouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gabbys Dollhouse: The Movie Meow-Mazing Dollhouse with Gabby Figure and Accessories 1:12
- Price
- £39.82
- Rating
- 4.4/5
- Reviews
- 1,452
- Age
- 1y ago

DreamWorks Girls Gabbys Dollhouse Pyjamas Short Frill Sleeve Pyjama Set For Kids Pink 9-10 Years
- Price
- £9.89
- Rating
- 4.8/5
- Reviews
- 279
- Age
- 3y ago

Gabbys Dollhouse Deluxe Figure Gift Set with 7 Toy Figures and Surprise Accessory Kids Toys for Ages 3 and above 9cm (Gabby) und 4-5 5cm (Katzen)
- Price
- £15.06
- Rating
- 4.7/5
- Reviews
- 13,293
- Age
- 5y ago

DreamWorks Gabbys Dollhouse Pyjamas | Pandy Paws And Mercat Girls Short Pyjamas | Girls Pyjama Sets | Multicolour 6-7 Years
- Price
- £11.83
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 2y ago

Gabbys Dollhouse 3 Pack Girls T Shirts Pack of 3 Short Sleeve Kids Tshirt Gabby & Cats Clothes for Girls 6-7 Years Multicolor
- Price
- £13.63
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 3mo ago
Trending
90-day click momentum
Gabbys Dollhouse Girls Swimsuit Swimming Costume Swimwear Kids Children Pink One Piece 5-6 Years
- Price
- £9.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Gabbys Dollhouse 3 Pack Girls T Shirts Pack of 3 Short Sleeve Kids Tshirt Gabby & Cats Clothes for Girls 5-6 Years Multicolor
- Price
- £13.33
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 3mo ago

Gabbys Dollhouse 3 Pack Girls T Shirts Pack of 3 Short Sleeve Kids Tshirt Gabby & Cats Clothes for Girls 6-7 Years Multicolor
- Price
- £13.63
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 3mo ago

DreamWorks Girls Gabbys Dollhouse Pyjamas Short Frill Sleeve Pyjama Set For Kids Pink 9-10 Years
- Price
- £9.89
- Rating
- 4.8/5
- Reviews
- 279
- Age
- 3y ago

DreamWorks Gabbys Dollhouse Pyjamas | Pandy Paws And Mercat Girls Short Pyjamas | Girls Pyjama Sets | Multicolour 6-7 Years
- Price
- £11.83
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 2y ago
Newest
by launch date
Gabbys Dollhouse 3 Pack Girls T Shirts Pack of 3 Short Sleeve Kids Tshirt Gabby & Cats Clothes for Girls 6-7 Years Multicolor
- Price
- £13.63
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 3mo ago

Gabbys Dollhouse 3 Pack Girls T Shirts Pack of 3 Short Sleeve Kids Tshirt Gabby & Cats Clothes for Girls 5-6 Years Multicolor
- Price
- £13.33
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 3mo ago

Gabbys Dollhouse Girls Swimsuit Swimming Costume Swimwear Kids Children Pink One Piece 5-6 Years
- Price
- £9.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Gabbys Dollhouse Girls Pyjamas Pandy Paws Pjs Nightwear Trousers Short Sleeve Top 5-6 Years Pink
- Price
- £11.23
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 8mo ago

Gabbys Dollhouse: The Movie Meow-Mazing Dollhouse with Gabby Figure and Accessories 1:12
- Price
- £39.82
- Rating
- 4.4/5
- Reviews
- 1,452
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
13 flat
Sellers
143
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
8%
- DREAMWORKS GABBY'S DOLLHOUSE58%
- DreamWorks Animation SKG23%
- Totum4%
- Paper Projects3%
- VTech3%
- Gabby's Dollhouse2%
- Open — no brand owns it (7 brands, 8%)
Demand
Gabbys Dollhouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Gabbys Dollhouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gabbys dollhouse1.0M/yr
- gabbys dollhouse toys753K/yr
- gabby dollhouse247K/yr
- gabbys dollhouse figures106K/yr
- gabby dollhouse toys107K/yr
- gabby71K/yr
- gabby doll house58K/yr
- gabbys doll house54K/yr
- gabbys14K/yr
- gabbys dollhouse house35K/yr
Reviews and returns
What reviews say buyers love and hate about Gabbys Dollhouse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the socks were different sizes
Bigger than I thought
Smaller than expected
Too expensive
Personally I don't feel this is worth the cost
Its ok. Its ok dont get much for your money
It is incredibly thin
bit thin great sizing too
NOT COMPATIBLE
This is probably the only house that isn't compatible
THIS IS NOT COMPATIBLE WITH ALL ADDITIONAL ROOMS
broken within one week poorly made
Didnt last long
Love
Worth the money
Good value
Good value for money
family friendly game
Great family game
Good fun
Really nice quality pyjamas
feels well made
Good quality
Bought as a gift
Great Gift
Christmas gift
The size is good
Lovely size to play with
Good size for travel
Return
1.0% Return rate 23% Fixable by listing
the socks were different sizes
Bigger than I thought
Smaller than expected
NOT COMPATIBLE
This is probably the only house that isn't compatible
THIS IS NOT COMPATIBLE WITH ALL ADDITIONAL ROOMS
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gabbys Dollhouse questions
Answered from the same tracked data.









