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Fur Shawl

Fail

Demand is soft, at -58.1% this quarter, so Fur Shawl is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£33K/yr143K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
38%top-5 click share · 22 brands · 26 sellers

Flapen Score

Fur Shawl against its category

The dotted line is the Fashion average. Past it, Fur Shawl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fur Shawl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fur Shawl 143K times last year and spent an estimated £33K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
1.2%
Market size, estimated
£33Ka year
Peak month
November11.4× the quietest month
Top search term
fur shawl28K searches a year

02 · Price

A sale here is worth £19.38.

Listings sell for £19.38 on average, from £8.17 to £42.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.38 that is £0 to £2K a year per listing.

Average price
£19.38inside the $15 to $100 sweet spot
Price range
£8.17–£42.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
11.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,101 within Novelty & Special Use Clothing. It carries 238 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
9.8%
Average rank
#1,101in Novelty & Special Use Clothing
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fur Shawl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

26

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

38%

Top 20: 77%

Open market

27%

  • BEAUTELICATE26%
  • Haojing18%
  • Faxianther14%
  • haozaikeji7%
  • Allegra K4%
  • FakeFace4%

Demand

Fur Shawl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Fur Shawl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fur shawl28K/yr
  • faux fur shawl19K/yr
  • white fur shawl10K/yr
  • fur scarf15K/yr
  • faux fur stole7K/yr
  • fur cape9K/yr
  • fur wraps and shawls9K/yr
  • fur stole6K/yr
  • black fur shawl7K/yr
  • fur shawl for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Fur Shawl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.25

It is quite short

Too small by far

It is not true to size way smaller than seen on model

Quality-Overall19%−0.02

product is not consistent

Poor quality

Dreadful quality

Durability11%−0.12

Broke as soon as I opened the packaging

Quite a lot of money for it to fall apart on first wear

Advertised Vs Actual Product8%−0.07

Looks nothing like the picture just a long thin strip of badly stitched together faux fur and fabric

Value For Money4%+0.61

looks expensive

Love

Soft Feel26%

soft to touch

Soft and stylish

the fur is the softest that I have ever felt, exquisite

Warmth19%+2.20

Beautiful and warm

it kept me warm

keeps you warm

Quality-Overall18%−0.02

great well made little shawl good value for money

Pretty good quality shoulder cape

Excellent quality

Color13%+0.35

the colour is pretty

Good colour and quality

Bought it for my holiday great colour as it goes with everything

Value For Money4%+0.61

Great value for money

Great price

good value for money

Return

11.3% Return rate 77% Fixable by listing

Size-Overall36%▇█▇▅▆▅

It is quite short

Too small by far

It is not true to size way smaller than seen on model

Color18%▆▄▂▆▆█

some colour discrepancies

Quality-Overall9%▅▃▇▃█▄

product is not consistent

Poor quality

Dreadful quality

Advertised Vs Actual Product7%▆▇██▇▁

Looks nothing like the picture just a long thin strip of badly stitched together faux fur and fabric

Length6%▁▄▂█▅▆

Unfortunately the length is so short that when I tried to do this

the length is just way too short to make a realistic wrap

FAQ

Common Fur Shawl questions

Answered from the same tracked data.