- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £33K/yr143K searches / yr
- 90-day growth
- -58.1%search demand this quarter
- Competition
- 38%top-5 click share · 22 brands · 26 sellers
Flapen Score
Fur Shawl against its category
The dotted line is the Fashion average. Past it, Fur Shawl is stronger. Inside it, weaker.
Market
The Fur Shawl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fur Shawl 143K times last year and spent an estimated £33K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -58.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £33Ka year
- Peak month
- November11.4× the quietest month
- Top search term
- fur shawl28K searches a year
02 · Price
A sale here is worth £19.38.
Listings sell for £19.38 on average, from £8.17 to £42.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.38 that is £0 to £2K a year per listing.
- Average price
- £19.38inside the $15 to $100 sweet spot
- Price range
- £8.17–£42.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 11.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,101 within Novelty & Special Use Clothing. It carries 238 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 9.8%
- Average rank
- #1,101in Novelty & Special Use Clothing
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 238per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Fur Shawl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Women Winter Warm Furry Capelets Shawls Soft Thin Long Wedding Bridal Bridesmaid Shoulder Cape Wraps Dress Coat Tippet
- Price
- £12.78
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 8y ago

Haojing Womens Faux Fur Scarf Winter Soft Wrap Elegant Shawl Collar (C03-Light Khaki)
- Price
- £16.07
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 11mo ago

BEAUTELICATE Faux Fur Wrap Shawl Womens Shrug Bridal Bridesmaid Stole for Winter Wedding Party Evening (One size Upgraded - Ivory)
- Price
- £25.80
- Rating
- 4.4/5
- Reviews
- 1,520
- Age
- 2y ago

Haojing Womens Faux Fur Scarf Winter Soft Wrap Elegant Shawl Collar (C03-Black)
- Price
- £16.00
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 11mo ago

haozaikeji Womens Faux Fur Collar Fluffy Fake Fur Scarf Wrap Winter Neck Warm Fur Trim for Coat Jacket Parka Hood Replacement 90cm
- Price
- £11.07
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 3y ago
Trending
90-day click momentum
EASE LEAP Women Pashmina Scarves Oversized Silky Winter Scarf Reversible Paisley Shawl for Ladies Blanket Large Wraps 78.5X27.5/(1-Red)
- Price
- £9.76
- Rating
- 4.5/5
- Reviews
- 608
- Age
- 6y ago

FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts Cream
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

Haojing Womens Faux Fur Scarf Winter Soft Wrap Elegant Shawl Collar (C03-Raccoon)
- Price
- £16.53
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 11mo ago

GORGECRAFT 81 * 12cm Faux Fur Collar Scarf Detachable Faux Fur Hood Trim Replacement White Hood Trim Neck Warmer Shawl Furry Fluffy Fuzz Craft Sewing Stripe for Winter Coat Jacket Parka Christmas
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 10mo ago

BEAUTELICATE Faux Fur Wrap Shawl Womens Large Cape Stole Bridal Bridesmaids Shrug for Winter Wedding Evening Christmas Halloween Party(One size Burgundy)
- Price
- £35.58
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3y ago
Newest
by launch date
GORGECRAFT 81 * 12cm Faux Fur Collar Scarf Detachable Faux Fur Hood Trim Replacement White Hood Trim Neck Warmer Shawl Furry Fluffy Fuzz Craft Sewing Stripe for Winter Coat Jacket Parka Christmas
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 10mo ago

Haojing Womens Faux Fur Scarf Winter Soft Wrap Elegant Shawl Collar (C03-Light Khaki)
- Price
- £16.07
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 11mo ago

Haojing Womens Faux Fur Scarf Winter Soft Wrap Elegant Shawl Collar (C03-Black)
- Price
- £16.00
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 11mo ago

Haojing Womens Faux Fur Scarf Winter Soft Wrap Elegant Shawl Collar (C03-Burgundy)
- Price
- £16.07
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 11mo ago

Haojing Womens Faux Fur Scarf Winter Soft Wrap Elegant Shawl Collar (C03-Raccoon)
- Price
- £16.53
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
26
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
38%
Top 20: 77%
Open market
27%
- BEAUTELICATE26%
- Haojing18%
- Faxianther14%
- haozaikeji7%
- Allegra K4%
- FakeFace4%
Demand
Fur Shawl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.4×
Search terms
Top Fur Shawl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fur shawl28K/yr
- faux fur shawl19K/yr
- white fur shawl10K/yr
- fur scarf15K/yr
- faux fur stole7K/yr
- fur cape9K/yr
- fur wraps and shawls9K/yr
- fur stole6K/yr
- black fur shawl7K/yr
- fur shawl for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Fur Shawl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is quite short
Too small by far
It is not true to size way smaller than seen on model
product is not consistent
Poor quality
Dreadful quality
Broke as soon as I opened the packaging
Quite a lot of money for it to fall apart on first wear
Looks nothing like the picture just a long thin strip of badly stitched together faux fur and fabric
looks expensive
Love
soft to touch
Soft and stylish
the fur is the softest that I have ever felt, exquisite
Beautiful and warm
it kept me warm
keeps you warm
great well made little shawl good value for money
Pretty good quality shoulder cape
Excellent quality
the colour is pretty
Good colour and quality
Bought it for my holiday great colour as it goes with everything
Great value for money
Great price
good value for money
Return
11.3% Return rate 77% Fixable by listing
It is quite short
Too small by far
It is not true to size way smaller than seen on model
some colour discrepancies
product is not consistent
Poor quality
Dreadful quality
Looks nothing like the picture just a long thin strip of badly stitched together faux fur and fabric
Unfortunately the length is so short that when I tried to do this
the length is just way too short to make a realistic wrap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fur Shawl questions
Answered from the same tracked data.









