Funny Hats
MaybeReturns run at only 1.4% of orders. But shoppers spend only $106K a year here, so Funny Hats is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £106K/yr480K searches / yr
- 90-day growth
- +33.5%search demand this quarter
- Competition
- 43%top-5 click share · 23 brands · 65 sellers
Flapen Score
Funny Hats against its category
The dotted line is the Fashion average. Past it, Funny Hats is stronger. Inside it, weaker.
Market
The Funny Hats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Funny Hats 480K times last year and spent an estimated £106K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 480K
- Growth, 90 days vs prior 90
- +33.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £106Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- funny hats99K searches a year
02 · Price
A sale here is worth £10.12.
Listings sell for £10.12 on average, from £3.19 to £23.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.12 that is £1K to £3K a year per listing.
- Average price
- £10.12under the $15 to $100 sweet spot
- Price range
- £3.19–£23.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #357 within Accessories. It carries 309 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 95%
- Out of stock, average day
- 2.5%
- Average rank
- #357in Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 309per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Funny Hats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Buckets of Hats Trump MAGA Visor Hat with Funny Hair Red Make America Great Again Visor
- Price
- £13.55
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 1y ago

JopaJre Two Black Men Kissing Meme Bucket Hat for Women Men Sun Cap Fisherman Hat Packable Beach Caps Travel Outdoor
- Price
- £13.48
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2y ago

I Bleached My Bumhole for This - Funny Womens Trucker Hat - Hen Do Party Essential
- Price
- £10.96
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago

ESSECMBS Funny Plastic Sun Hat for Men Women Hilarious Summer Outdoor Visor with Hand Palm Shade Novelty Cap for Beach (Yellow ONE Size)
- Price
- £4.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (Colorful Light)
- Price
- £23.54
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8mo ago
Trending
90-day click momentum
ESSECMBS Funny Plastic Sun Hat for Men Women Hilarious Summer Outdoor Visor with Hand Palm Shade Novelty Cap for Beach (Yellow ONE Size)
- Price
- £4.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)
- Price
- £20.22
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8mo ago

Begging for A Pegging Funny Novelty Cap (UK Alpha One Size Pink)
- Price
- £7.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

LXOrdora Mens Visor Hats with Spiked Wig Novelty Adjustable Baseball Golf Cap with Fake Hair White Coffee
- Price
- £9.76
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (Colorful Light)
- Price
- £23.54
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8mo ago
Newest
by launch date
ESSECMBS Funny Plastic Sun Hat for Men Women Hilarious Summer Outdoor Visor with Hand Palm Shade Novelty Cap for Beach (Yellow ONE Size)
- Price
- £4.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (Colorful Light)
- Price
- £23.54
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8mo ago

LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)
- Price
- £20.22
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8mo ago

Funny I Love Hot Dad Baseball Cap for Women Two-Tone Trucker Hat Adjustable Cotton Hat for Wives & Mums
- Price
- £11.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Buckets of Hats Alpha Male - Cap Trucker Snapback Hat
- Price
- £10.48
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
65
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
43%
Top 20: 79%
Open market
25%
- Buckets of Hats32%
- JopaJre17%
- LIOVODE9%
- ESSECMBS8%
- HENBRANDT5%
- LXOrdora5%
Demand
Funny Hats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Funny Hats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- funny hats99K/yr
- funny hat83K/yr
- funny hats for adults51K/yr
- silly hat39K/yr
- funny bucket hat18K/yr
- silly hats for adults28K/yr
- fancy dress hats19K/yr
- silly hats17K/yr
- novelty hat18K/yr
- funny hats for women11K/yr
Reviews and returns
What reviews say buyers love and hate about Funny Hats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible quality and broken
cheap product that met the expectations
Terrible Quality
Small
Looks nothing like advertised
Not as shown
sadly the propellor didn't last five minutes
It is a bit flimsy
it has no strength so just flops over
Love
Really well made
Good quality
Good quality cone hat
great value
Great value
Worth it
Fun hat
Great fun
Great fun hat
fit perfectly
The cap even fits my big head
The hat fit perfectly
Brought as a joke present for my dad, very comical
Bought for a gift for my Step Dad
Hilarious gift idea, great value for money, perfect size, amazing colour, just like the photo, warm af
Return
1.4% Return rate 75% Fixable by listing
Small
Terrible quality and broken
cheap product that met the expectations
Terrible Quality
Looks nothing like advertised
Not as shown
Defective product, hand does not fit in the mould
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Funny Hats questions
Answered from the same tracked data.









