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Funny Gifts for Women

Fail

Shoppers spend only $59K a year here, so Funny Gifts for Women is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£59K/yr391K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
30%top-5 click share · 55 brands · 87 sellers

Flapen Score

Funny Gifts for Women against its category

The dotted line is the Fashion average. Past it, Funny Gifts for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Gifts for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Funny Gifts for Women 391K times last year and spent an estimated £59K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
2.1%
Market size, estimated
£59Ka year
Peak month
December23.8× the quietest month
Top search term
silly gifts113K searches a year

02 · Price

A sale here is worth £7.28.

Listings sell for £7.28 on average, from £2.07 to £20.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £7.28 that is £0 to £728 a year per listing.

Average price
£7.28under the $15 to $100 sweet spot
Price range
£2.07–£20.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£728
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #81 within Novelty & Special Use Clothing. It carries 4,015 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
99%
Out of stock, average day
3.7%
Average rank
#81in Novelty & Special Use Clothing
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,015per listing
Listings tracked
70

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Funny Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

87

Top-5 brand share

40%

Top 20: 75%

Top-5 click share

30%

Top 20: 63%

Open market

55%

  • Jeasona16%
  • Party People8%
  • Himozoo6%
  • World Of Wallcharts5%
  • bring me socks5%
  • SC Products4%

Demand

Funny Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.8×

Search terms

Top Funny Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silly gifts113K/yr
  • silly gifts for men59K/yr
  • silly gifts for women53K/yr
  • silly gift11K/yr
  • small gift for men8K/yr
  • mini gifts for men10K/yr
  • gifts under 10 for men11K/yr
  • silly presents11K/yr
  • mens gift under 107K/yr
  • gifts fir him4K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Gifts for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.03

Rubbish quality

Returned quality very poor

Bad quality

Size-Overall14%−0.07

Very small

it probably won't fit

box is small

Durability12%−0.09

Broke quickly

Questionable durability

broke very quickly

Value For Money10%−0.02

over priced by some way

slightly overpriced

Waste of money

Advertised Vs Actual Product4%

Which it doesnt show on the picture that you buy from

Image is a lie

picture is misleading

Love

Gifting Purpose31%+3.08

Funny gift

Yummy gift

Fun gift

Quality-Overall17%−0.03

Good quality & arrived on time

Decent quality

Good quality and exactly as advertised

Fun/Entertainment Experience8%+0.41

Fun game

Very entertaining

Great fun

Value For Money8%−0.02

Excellent value for money

Excellent value

Good price

Advertised Vs Actual Product6%

Exactly as shown

As described

Works as it should

Return

0.4% Return rate 59% Fixable by listing

Size-Overall38%▆▆▇▆▆█

Very small

it probably won't fit

box is small

Quality-Overall7%██▃▃▅▃

Rubbish quality

Returned quality very poor

Bad quality

Leak-Proof6%▄▃█▅▅▂
Defective Material/Parts5%▆▇█▅▅▆
Durability4%▅█▃▂▃▆

Broke quickly

Questionable durability

broke very quickly

FAQ

Common Funny Gifts for Women questions

Answered from the same tracked data.