Funny Gifts Adults

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

2.3%

Market size, estimated

£368Ka year

Top search term

funny gifts848K searches a year

Listings sell for £6.99 on average, from £1.71 to £19.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £6.99 that is £2K to £3K a year per listing.

Average price

£6.99under the $15 to $100 sweet spot

Price range

£1.71–£19.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #83 within Novelty & Special Use Clothing. It carries 1,202 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

97%

Out of stock, average day

4.9%

Average rank

#83in Novelty & Special Use Clothing

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,202per listing

Listings tracked

62

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months