Funny

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £567K a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

2.5%

Market size, estimated

£567Ka year

Peak month

December12.6× the quietest month

Top search term

funny gifts for men1.1M searches a year

Listings sell for £6.68 on average, from £1.71 to £19.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At £6.68 that is £2K to £3K a year per listing.

Average price

£6.68under the $15 to $100 sweet spot

Price range

£1.71–£19.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #79 within Novelty & Special Use Clothing. It carries 1,099 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

98%

Out of stock, average day

4.8%

Average rank

#79in Novelty & Special Use Clothing

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,099per listing

Listings tracked

86

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months