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Frozen Backpack

Fail

Shoppers spend only $19K a year here, so Frozen Backpack is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£19K/yr61K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
75%top-5 click share · 6 brands · 15 sellers

Flapen Score

Frozen Backpack against its category

The dotted line is the Fashion average. Past it, Frozen Backpack is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Backpack 61K times last year and spent an estimated £19K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.3%
Market size, estimated
£19Ka year
Peak month
August3.0× the quietest month
Top search term
frozen backpack24K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £6.70 to £20.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£6.70–£20.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #493 within Luggage & Travel Gear. It carries 213 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
64%
Out of stock, average day
9.2%
Average rank
#493in Luggage & Travel Gear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Frozen Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Disney63%
  • Get Trend14%
  • Top Linen (NW) Ltd12%
  • TDL6%
  • NMB FASHIN FASHION AS UNIQUE AS YOU ARE3%
  • Disney Frozen2%

Demand

Frozen Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Frozen Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen backpack24K/yr
  • frozen bag16K/yr
  • elsa backpack6K/yr
  • elsa bag5K/yr
  • frozen backpack for girls4K/yr
  • frozen bags2K/yr
  • frozen bags for girls3K/yr
  • frozen school bags for girls2K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.26

Too small

small in size

It was too small

Durability17%−0.03

they just fall off

Love

Quality-Overall31%+1.84

Good quality and ok size

I was very pleasantly surprised by the quality for the price

Good enough quality for what you pay

Value For Money21%+2.15

great value

Good value

great value for money

Size-Overall16%−0.26

Perfect compact size

size

This lovely little handbag set just the ideal size for a little princess

Ease Of Use10%−0.03

Very useful get used every weekend n on holiday

Durability5%−0.03

lasting well seems like great value for money

Return

1.7% Return rate 68% Fixable by listing

Size-Overall67%▃▂▅▅▅█

Too small

small in size

It was too small

Quality-Overall24%█▄▄▄▃▁
Material Quality4%▁█▇▁▁▁
Design-Overall3%▁▁▁▁█▁
Advertised Vs Actual Product3%▁█▁▁▁▁

FAQ

Common Frozen Backpack questions

Answered from the same tracked data.