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Frog Costume

soft demand (-57.0% this quarter) — Frog Costume doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 9Growth 0Conversion 36Competition 67Returns 60Price range 52Avg price 72Brand share 85Review moat 96Quality gap 58
This niche Category average

Is Frog Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frog Costume is a £38K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 46/100.

Frog Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -57.0% over the last 90 days and 2.9% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr2K
Search volume / yr-57.0%90K
Conversion rate2.9%
Avg price£14.62

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers25 · 45
Top-5 product click share45%
Open market50%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement86%
New entrants (1y)13· 1 succeeded
Avg rating4.4★
Avg reviews70

Top Frog Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

25 rising

Sellers

45

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

45%

Top 20: 85%

Open market

46%

  • FunnyCos14%
  • ORIENT OUTDOOR13%
  • A2Z 4 Kids13%
  • Miolasay5%
  • SANSIWU4%
  • Kyndara4%

Frog Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR2.9%Products35Brands25Top 5 Brands50%OOS Rate15.2%Rating4.4★Reviews70Avg BSR#1,560
8K6KSpike '26Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Frog Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frog costume41K/yr
  • frog costume kids14K/yr
  • kermit the frog costume16K/yr
  • frog costume adult14K/yr
  • inflatable frog costume5K/yr

What reviews say buyers love and hate about Frog Costume

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall43%

Otherwise very well made

Size-Overall15%

Fits well

Fun/Entertainment Experience15%

So much fun

Value For Money10%

Good value

Stretchability/Expandability/Elasticity5%

Its very stretchy

What buyers complain about

71% of reviews
Quality-Overall13%

Quality not ideal - had to return it

Material Quality13%

its not the most durable material

Upholstery/Fabric Quality13%

Flimsy fabric

Inflation/Deflation13%

Didnt inflate was a cut inside the costume

Value For Money13%

Waste of money

Frog Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Quality-Overall
9%
3Defective Material/Parts
3%
4Advertised Vs Actual Product
3%
5Gap/Hole
3%

Common Frog Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frog Costume 46/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 35 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -57.0% over the last 90 days.
Frog Costume buyers on Amazon United Kingdom complain most about Quality-Overall, Material Quality, Upholstery/Fabric Quality, the themes mined from the niche's reviews. Its return rate is 2.6%.