frog costume
Skip itSoft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible70.4avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Good£14.62avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.97–£24.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 90K searches
Growth
Bad-57.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, frog costume is a £38K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
frog costume market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,560
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 86%
- Out of stock
- 15.2%
- Avg brand age
- 37 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
45
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
45%
Top 20: 85%
Open market
46%
- FunnyCos14%
- ORIENT OUTDOOR13%
- A2Z 4 Kids13%
- Miolasay5%
- SANSIWU4%
- Kyndara4%
Demand
Weekly Amazon search volume, last 36 weeks — -57.0% search growth over the last 90 days.Top frog costume search terms
- frog costume41K/yr
- frog costume kids14K/yr
- kermit the frog costume16K/yr
- frog costume adult14K/yr
- inflatable frog costume5K/yr
Top frog costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ORIENT OUTDOOR Frog Pajama Sleepsuits Men and Womens Nightwear Long Sleeve Jumpsuit Sleepwear Onesie Pajamas for Carnival (UK Alpha L Regular Regular)
ORIENT OUTDOOR£20.794.2★10 rev
A2Z 4 Kids Girls Boys Frog Costume Soft Plush Fleece Jumpsuits - E.Soft Frog Onesie 2-3
A2Z 4 Kids£14.954.9★21 rev
FunnyCos Unisex Animal Onesie Adult Halloween Pajamas Cosplay Costume Hooded Loungewear Light Green Frog S
FunnyCos£14.573.8★216 rev
Miolasay Men Women Frog Costume Halloween Fancy Dress Animal Novelty Jumpsuits Hooded Party Cosplay Adult One Piece Outfit (A-Green XXL)
Miolasay£22.124.5★6 rev
SANSIWU Mens/Women Frog Fancy Dress Animal Jumpsuits Funny Animal Costume Cosplay Costume Adult Costume One Piece Outfit (A-Green M)
SANSIWU£16.273.8★22 rev
Newest
by launch date
Silly Wearable Onesie Kids Ultra Soft Plush Hooded One Piece Jumpsuit for Movie Nights Family Fun and Cozy Relaxing Big Mouth Monster Onesie Green
Generic£13.250 rev
Kyndara 3Pcs Frog Costume Accessories Set Frog Dress Up Kit with Headband Collar Gloves for World Book Day Animal Theme Party Halloween Carnival Cosplay
Kyndara£6.331 rev
FeMereina Unisex Halloween Frog Costume Frog Onesie Jumpsuit with Webbed Hands and Boot Covers for Halloween Party (Green L)
FeMereina£19.810 rev
Kyndara 8pcs Frog Costume Set for Women Frog Fancy Dress Kit with Sparkly Tutu Skirt Headband Bow Tie Tail Gloves Glasses Earrings Socks for World Book Day Halloween Themed Parties Cosplay
Kyndara£9.560 rev
Morph Frog Costume Kids Girls Frog Costume Amphibian Costumes Kids Boys Halloween Costumes Medium
Morph£20.513 rev
Trending
90-day click momentumMorph Frog Costume Kids Girls Frog Costume Amphibian Costumes Kids Boys Halloween Costumes Large
Morph£20.924.6★
Silly Wearable Onesie Kids Ultra Soft Plush Hooded One Piece Jumpsuit for Movie Nights Family Fun and Cozy Relaxing Big Mouth Monster Onesie Green
Generic£13.250.0★
Morph Frog Costume Kids Girls Frog Costume Amphibian Costumes Kids Boys Halloween Costumes Medium
Morph£20.514.6★
FunnyCos Unisex Animal Onesie Adult Halloween Pajamas Cosplay Costume Hooded Loungewear Light Green Frog S
FunnyCos£14.573.8★
FeMereina Unisex Halloween Frog Costume Frog Onesie Jumpsuit with Webbed Hands and Boot Covers for Halloween Party (Green L)
FeMereina£19.810.0★
What buyers say about frog costume
What buyers praise and complain about, mined from review topics.What buyers love
“Otherwise very well made”
“Fits well”
“So much fun”
“Good value”
“Its very stretchy”
“easy to use”
What buyers complain about
“Quality not ideal - had to return it”
“its not the most durable material”
“Flimsy fabric”
“Didnt inflate was a cut inside the costume”
“Waste of money”
“it gets very uncomfortable very quickly without”
Top return reasons
Common questions
- Is frog costume profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 35 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the frog costume niche?
- 25 brands and 45 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in frog costume?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Upholstery/Fabric Quality. The return rate is 2.6%.
- What does it cost to enter the frog costume niche?
- Listings span £5.97–£24.91; the average listing price is £14.62 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.