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Frog Costume

Fail

Demand is soft, at -57.0% this quarter, so Frog Costume is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£38K/yr90K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
45%top-5 click share · 25 brands · 45 sellers

Flapen Score

Frog Costume against its category

The dotted line is the Fashion average. Past it, Frog Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frog Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frog Costume 90K times last year and spent an estimated £38K. The top 5 brands take 50% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
2.9%
Market size, estimated
£38Ka year
Top search term
frog costume41K searches a year

02 · Price

A sale here is worth £14.62.

Listings sell for £14.62 on average, from £5.97 to £24.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.62 that is £0 to £1K a year per listing.

Average price
£14.62under the $15 to $100 sweet spot
Price range
£5.97–£24.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #1,560 within Nightwear, Lingerie & Underwear. It carries 70 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
15.2%
Average rank
#1,560in Nightwear, Lingerie & Underwear
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
70per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Frog Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

25 rising

Sellers

45

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

45%

Top 20: 85%

Open market

46%

  • FunnyCos14%
  • ORIENT OUTDOOR13%
  • A2Z 4 Kids13%
  • Miolasay5%
  • SANSIWU4%
  • Kyndara4%

Demand

Frog Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 6.1× · 9 of 12 months tracked

Search terms

Top Frog Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frog costume41K/yr
  • frog costume kids14K/yr
  • kermit the frog costume16K/yr
  • frog costume adult14K/yr
  • inflatable frog costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Frog Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+1.04

Quality not ideal - had to return it

Material Quality13%+0.39

its not the most durable material

Upholstery/Fabric Quality13%−0.13

Flimsy fabric

Inflation/Deflation13%−0.13

Didnt inflate was a cut inside the costume

Value For Money13%−0.25

Waste of money

Love

Quality-Overall43%+1.04

Otherwise very well made

Good quality

Quality and Price 5⭐ Yes excellent price and quality - perfect for the carnival

Size-Overall15%+1.28

Fits well

Fits Various Sizes

fits her perfectly too

Fun/Entertainment Experience15%+1.28

So much fun

Great fun for all

Anyway it was great fun and the kids and adults loved it which is all that matters

Value For Money10%−0.25

Good value

Stretchability/Expandability/Elasticity5%+0.39

Its very stretchy

Return

2.6% Return rate 75% Fixable by listing

Size-Overall68%▇▇█▇▇▆
Quality-Overall9%█▅▁▇██

Quality not ideal - had to return it

Defective Material/Parts3%▁█▅▁▁▁
Advertised Vs Actual Product3%█▇▂▁▁▁
Gap/Hole3%▁▁▁█▁▅

FAQ

Common Frog Costume questions

Answered from the same tracked data.