friendship bracelet
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great£3.44–£75.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Great490.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£140K£140K/yr · 599K searches
Avg price
Bad£8.75avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, friendship bracelet is a £140K/yr Amazon United Kingdom market (599K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
friendship bracelet market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £131K–£175K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 10.1%
- Avg brand age
- 29 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
83
Top-5 brand share
42%
Top 20: 79%
Top-5 click share
38%
Top 20: 72%
Open market
54%
- CrystalTears20%
- Bestomrogh7%
- LXUEJIE6%
- CASSIECA5%
- simarro4%
- Joma Jewellery4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.0×
Top friendship bracelet search terms
- friendship bracelet288K/yr
- crystal bracelet94K/yr
- girls bracelets59K/yr
- gold bracelets44K/yr
- bracelets for girls31K/yr
- bracelet gold23K/yr
- bracelet for girls20K/yr
- girls bracelet20K/yr
- cute bracelets14K/yr
- cute bracelet5K/yr
Top friendship bracelet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CrystalTears Amethyst Crystal Bracelet for Women 4mm Healing Gemstone Beaded Bracelet with Gold Heart Charm Adjustable Stone Bracelet Jewellry Gifts for Women Girlfriend Mum Birthday Valentines Day
CrystalTears£6.684.5★59 rev
LXUEJIE 30 PCS Handmade Friendship Braided Bracelet Woven Wrap Friendship Bracelets Adjustable Colorful Wrist Cord for Women Men Thread Bracelets for Women Party Favors Birthday Gifts
LXUEJIE£5.744.2★10 rev
CASSIECA 5 Pcs Gold Bracelets for Women Ladies Gold Plated Bracelet Set Layered Dainty Link Chain Bracelet Adjustable Stackable Bracelets Gold Jewellery for Women
CASSIECA£8.334.2★218 rev
simarro 2pcs Matching Bracelets Butterfly Friendship Bracelets Adjustable Strand Best Friends Bracelet Handmade Charm Couples Jewelry Gifts for Women Couples Friend (Pink + Purple)
simarro£3.684.3★319 rev
Bestomrogh 16 Pcs Adjustable Friendship Bracelets Matching Bracelet for Couple with Hearts for Best Friends Lover Couple Mens Teen Girls
Bestomrogh£3.605.0★2 rev
Newest
by launch date
louuuou 6 PCS Gold Bracelet for Women Set Fashionable Simple Gold Bracelet Stack Set Delicate Stacking Women Bracelets Suitable for Parties Daily Life and Birthday Gift Giving
louuuou£4.3616 rev
LXUEJIE 30 PCS Handmade Friendship Braided Bracelet Woven Wrap Friendship Bracelets Adjustable Colorful Wrist Cord for Women Men Thread Bracelets for Women Party Favors Birthday Gifts
LXUEJIE£5.7410 rev
Komergave 10 Pcs Friendship Bracelet Girls Bracelets Girls Party Bag Fillers Colorful Adjustable Clay Beads Set for Summer Surfer Beach Party Accessories Girls
Komergave£5.7616 rev
Hcvone S925 Bracelets for Women Girls Silver Heart Initial A-Z Bracelet Layered Bead Bracelets Jewellery For Friends Mum Daughter Sister (E)
Hcvone£7.2096 rev
MUNSKT 10 Pcs Friendship Bracelets Handmade Bracelets Friendship Bracelet Set Adjustable Adjustable Braided Ethnic Multi Color for Girl and Boy
MUNSKT£4.6626 rev
Trending
90-day click momentumMUNSKT 10 Pcs Friendship Bracelets Handmade Bracelets Friendship Bracelet Set Adjustable Adjustable Braided Ethnic Multi Color for Girl and Boy
MUNSKT£4.664.1★
LXUEJIE 30 PCS Handmade Friendship Braided Bracelet Woven Wrap Friendship Bracelets Adjustable Colorful Wrist Cord for Women Men Thread Bracelets for Women Party Favors Birthday Gifts
LXUEJIE£5.744.2★
TONAUP Boho Bracelet Set 10PCS Woven Beads Bracelet Handmade Friendship Braided Bracelets Jewelry Gift for Wrist Anklet Hair Accessories
TONAUP£6.624.5★
Bestomrogh 16 Pcs Adjustable Friendship Bracelets Matching Bracelet for Couple with Hearts for Best Friends Lover Couple Mens Teen Girls
Bestomrogh£3.605.0★
Hello Kitty Sanrio Bracelets Girls 4 Pcs Cinnamoroll Kuromi Kawaii Stretchy Beaded Charm Friendship Bracelet Set Anime Gifts (Multi)
Hello Kitty£9.974.6★
What buyers say about friendship bracelet
What buyers praise and complain about, mined from review topics.What buyers love
“Good for gifting”
“Great price”
“Lovey bracelet, good quality”
“Fits well”
“This was beautiful great design and colours too”
“As described”
“Lovely bracelet,great colour”
“I love the design”
“I like me you like or believe in healing stones then this is for you”
“Can adjust size”
What buyers complain about
“Looks very very cheap and flimsy”
“Not big enough to fit an adult wrist”
“teared in 10days”
“looks expensive”
“The elastic was very badly put together”
“Bracelet has lost colour and turns wrist green, absolutely shocking, only purchased at Christmas”
“crystal doesn't do that”
“are actually rose gold not yellow gold looks same style”
“Not as described”
“Very thin not worth the money”
Top return reasons
Common questions
- Is friendship bracelet profitable to sell on Amazon United Kingdom?
- The niche generates £140K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the friendship bracelet niche?
- 36 brands and 83 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in friendship bracelet?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.8%.
- When does demand for friendship bracelet peak?
- Demand peaks in Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the friendship bracelet niche?
- Listings span £3.44–£75.33; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.