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Friendship Bracelet

Maybe

An estimated 0.8% of orders come back. But products sell for $8.75 on average, outside the sweet spot, so Friendship Bracelet is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£140K/yr599K searches / yr
90-day growth
+27.8%search demand this quarter
Competition
38%top-5 click share · 36 brands · 83 sellers

Flapen Score

Friendship Bracelet against its category

The dotted line is the Fashion average. Past it, Friendship Bracelet is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friendship Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friendship Bracelet 599K times last year and spent an estimated £140K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
2.7%
Market size, estimated
£140Ka year
Peak month
December5.0× the quietest month
Top search term
friendship bracelet288K searches a year

02 · Price

A sale here is worth £8.75.

Listings sell for £8.75 on average, from £3.44 to £75.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.75 that is £875 to £2K a year per listing.

Average price
£8.75under the $15 to $100 sweet spot
Price range
£3.44–£75.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£875–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #374 within Girls. It carries 490 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#374in Girls
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Friendship Bracelet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

83

Est. top-5 brand share

42%

Top 20: 79%

Est. top-5 click share

38%

Top 20: 72%

Open market

54%

  • CrystalTears20%
  • Bestomrogh7%
  • LXUEJIE6%
  • CASSIECA5%
  • simarro4%
  • Joma Jewellery4%

Demand

Friendship Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.0×

Search terms

Top Friendship Bracelet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • friendship bracelet288K/yr
  • crystal bracelet94K/yr
  • girls bracelets59K/yr
  • gold bracelets44K/yr
  • bracelets for girls31K/yr
  • bracelet gold23K/yr
  • bracelet for girls20K/yr
  • girls bracelet20K/yr
  • cute bracelets14K/yr
  • cute bracelet5K/yr

Reviews and returns

What reviews say buyers love and hate about Friendship Bracelet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gifting Purpose”
14%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Looks very very cheap and flimsy”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Friendship Bracelet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data