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Friendship Bracelet

Maybe

Returns run at only 0.8% of orders. But products sell for $8.75 on average, outside the sweet spot, so Friendship Bracelet is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£140K/yr599K searches / yr
90-day growth
+27.8%search demand this quarter
Competition
38%top-5 click share · 36 brands · 83 sellers

Flapen Score

Friendship Bracelet against its category

The dotted line is the Fashion average. Past it, Friendship Bracelet is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friendship Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friendship Bracelet 599K times last year and spent an estimated £140K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
2.7%
Market size, estimated
£140Ka year
Peak month
December5.0× the quietest month
Top search term
friendship bracelet288K searches a year

02 · Price

A sale here is worth £8.75.

Listings sell for £8.75 on average, from £3.44 to £75.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.75 that is £875 to £2K a year per listing.

Average price
£8.75under the $15 to $100 sweet spot
Price range
£3.44–£75.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£875–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #374 within Girls. It carries 490 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#374in Girls
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Friendship Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

83

Top-5 brand share

42%

Top 20: 79%

Top-5 click share

38%

Top 20: 72%

Open market

54%

  • CrystalTears20%
  • Bestomrogh7%
  • LXUEJIE6%
  • CASSIECA5%
  • simarro4%
  • Joma Jewellery4%

Demand

Friendship Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.0×

Search terms

Top Friendship Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friendship bracelet288K/yr
  • crystal bracelet94K/yr
  • girls bracelets59K/yr
  • gold bracelets44K/yr
  • bracelets for girls31K/yr
  • bracelet gold23K/yr
  • bracelet for girls20K/yr
  • girls bracelet20K/yr
  • cute bracelets14K/yr
  • cute bracelet5K/yr

Reviews and returns

What reviews say buyers love and hate about Friendship Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.02

Looks very very cheap and flimsy

I might be wrong about the quality

Totally rubbish

Size-Overall13%−0.04

Not big enough to fit an adult wrist

Size is too big

Very small

Durability10%−0.11

teared in 10days

Came undone after one use for all

10 days its teared

Value For Money6%+0.81

looks expensive

Not good value

Look expensive

Stretchability/Expandability/Elasticity6%−0.03

The elastic was very badly put together

elastic quality crap

Does not stretch

Love

Gifting Purpose20%+2.26

Good for gifting

Gift

Lovely gift

Value For Money14%+0.81

Great price

not expensive

Great value

Quality-Overall14%−0.02

Lovey bracelet, good quality

Great quality for money

Excellent quality

Size-Overall8%−0.04

Fits well

I find that the bracelet fits me well

its not too big on me

Color6%−0.05

This was beautiful great design and colours too

give it a nice contrast

Lovely bracelet,great colour

Return

0.8% Return rate 72% Fixable by listing

Size-Overall39%▅▆▆▅█▅

Not big enough to fit an adult wrist

Size is too big

Very small

Wrist Fit16%▂▄█▅▅▆
Quality-Overall7%█▆▆▃▃▄

Looks very very cheap and flimsy

I might be wrong about the quality

Totally rubbish

Durability7%▅▅▂█▁▄

teared in 10days

Came undone after one use for all

10 days its teared

Color6%▅█▁▂▄▄

Bracelet has lost colour and turns wrist green, absolutely shocking, only purchased at Christmas

NOT same colour

The colours are very sludgy

FAQ

Common Friendship Bracelet questions

Answered from the same tracked data.