Friendship
Friendship shows low returns (0.5%), but a small market ($38K/yr) keeps it on the watch list.
Flapen Score
Is Friendship profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Friendship is a £38K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Friendship: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.3% over the last 90 days and 2.9% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 28% of demand, so 72% of the market is open.
72%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 90 products
Top Friendship products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Friend Gifts for Women & Girls Friendship Keyring for Best Friend
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 884
- Age
- 2y ago
AIKOBAA Encouragement Gift for Friends Crystal Keychain with Youve Got This Message Uplifting Friendship Gift with Meaningful Stones Good Luck & Support Present
- Price
- £3.30
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 8mo ago
Friendship Gifts for Women Wine Glasses Drinking Personalised Birthday Gifts for Friend Women Special Friends Gift Leaving Gift for Her Colleague Best Friends Sister Christmas Galentines Present
- Price
- £10.32
- Rating
- 4.7/5
- Reviews
- 1,598
- Age
- 3y ago
GADITIEK Funny Best Friend - Gifts for Women Good Friends Are Like Big Knickers Notebook Pen & Keychain Set Best Friend Birthday Gifts Funny Friendship Gift Ideas
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 7mo ago
Trending
90-day click momentum
Perfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 2mo ago
Friendship Gifts for Women Crochet Star with Card Friend Birthday Gifts for Women Cute Hanging Handmade Star Birthday Gift for Female Friends Bestie Unique Keepsake
- Price
- £4.91
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
WILDFISH & CO Best Friends Ornament Gift with Card & Gift Box Friendship Keepsake Decoration for Women Birthday Thank You Thinking of You Present.
- Price
- £13.42
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 4mo ago
GADITIEK Funny Best Friend - Gifts for Women Good Friends Are Like Big Knickers Notebook Pen & Keychain Set Best Friend Birthday Gifts Funny Friendship Gift Ideas
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 7mo ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Newest
by launch datePerfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 2mo ago
Friendship Gifts for Women Crochet Star with Card Friend Birthday Gifts for Women Cute Hanging Handmade Star Birthday Gift for Female Friends Bestie Unique Keepsake
- Price
- £4.91
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
WILDFISH & CO Best Friends Ornament Gift with Card & Gift Box Friendship Keepsake Decoration for Women Birthday Thank You Thinking of You Present.
- Price
- £13.42
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 4mo ago
Heart Shaped Friendship Ornament 2D Acrylic Hanging Heart Keepsake Friendship Gifts for Women Christmas Tree Hanging Decoration Friendships Themed Heart Decoration
- Price
- £4.18
- Rating
- 2.4/5
- Reviews
- 33
- Age
- 7mo ago
GADITIEK Funny Best Friend - Gifts for Women Good Friends Are Like Big Knickers Notebook Pen & Keychain Set Best Friend Birthday Gifts Funny Friendship Gift Ideas
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
78 falling
Sellers
149
Top-5 brand share
28%
Top 20: 63%
Top-5 click share
24%
Top 20: 56%
Open market
68%
- Yalucky7%
- Jeasona6%
- AIKOBAA5%
- Generic5%
- GADITIEK4%
- LimaLima4%
Friendship demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top Friendship search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- friendship78K/yr
- special gifts for women20K/yr
- friend birthday15K/yr
- good friends gifts14K/yr
- special friend10K/yr
- birthday present for friend female6K/yr
- friendship presents5K/yr
- meaningful friendship gifts3K/yr
- gifts for women birthday unique friend3K/yr
- christmas gifts for women friends1K/yr
What reviews say buyers love and hate about Friendship
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Cute gift”
“Good quality card”
“Excellent value for money”
“As advertised”
“Really good size box”
What buyers complain about
81% of reviews“Bit small”
“Not as advertised”
“Not great quality”
“Different place different price”
“Very disappointed and embarrassed to give this as a gift”
Friendship return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Friendship questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
