Friends
weak search conversion (0.5%) — Friends doesn't clear our bar today.
Flapen Score
Is Friends profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Friends is a £83K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Friends: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.1% over the last 90 days and 0.5% of searches end in a purchase.
£83K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Friends products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SockShop Ladies Friends Cotton Socks Pack of 3 Assorted 4-8
- Price
- £11.07
- Rating
- 4.8/5
- Reviews
- 116
- Age
- 4y ago
FRIENDS Womens Pyjamas Short Summer Pjs Sizes UK 8 to 22 Official Merchandise (16-18) White
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 4y ago
HSSPIRITZ Friends Merchandise Glass Cups with Lids and Straws Friends TV Show Theme Pattern Fans Gifts Birthday Christmas Gifts for Women Men 16oz Iced Coffee Cup Ideal for Cocktail Coke Soda
- Price
- £12.70
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7mo ago
The Carat Shop FRIENDS TV Show How you Doin? Charm Pen
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 555
- Age
- 5y ago
Friends Coffee Mug in Presentation Gift Box (Central Perk Design) Ceramic Mug Official Merchandise 22oz/625ml One Size
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 3,141
- Age
- 9y ago
Trending
90-day click momentumFRIENDS Womens Pyjamas Short Summer Pjs Sizes UK 8 to 22 Official Merchandise (16-18) White
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 4y ago
Friendship Gifts Friends Makeup Bags Beautiful Cosmetic Bag Waterproof Linen Travel Toiletry Bag with Zipper Portable Pouch Bag Gifts for Best Friend Lady Birthday
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
FRIENDS Central Perk Slippers for Women | Ladies Grey & White Fluffy F.R.I.E.N.D.S House Shoes | Polyester & Slip On with Grip Sole TV Show Gifts
- Price
- £14.09
- Rating
- 4.5/5
- Reviews
- 868
- Age
- 5y ago
HSSPIRITZ Friends Merchandise Glass Cups with Lids and Straws Friends TV Show Theme Pattern Fans Gifts Birthday Christmas Gifts for Women Men 16oz Iced Coffee Cup Ideal for Cocktail Coke Soda
- Price
- £12.70
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7mo ago
BWKTOP Friend TV Show Tote Bag - Friend Central Park Shoulder Bag Hello Reading M Bag L Fashion
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 2y ago
Newest
by launch dateHSSPIRITZ Friends Merchandise Glass Cups with Lids and Straws Friends TV Show Theme Pattern Fans Gifts Birthday Christmas Gifts for Women Men 16oz Iced Coffee Cup Ideal for Cocktail Coke Soda
- Price
- £12.70
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7mo ago
Friendship Gifts Friends Makeup Bags Beautiful Cosmetic Bag Waterproof Linen Travel Toiletry Bag with Zipper Portable Pouch Bag Gifts for Best Friend Lady Birthday
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7mo ago
HSSPIRITZ Funny Friends TV Show Kitchen Towels Merchandise Gifts for Kitchen Bathroom Decor 2 Pack Cute TV Show Dish Towels Birthday Housewarming Christmas for Women Men
- Price
- £12.50
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago
HSSPIRITZ Joey Doesnt Share Food Funny Engraved Stainless Steel Fork Best Bread Cake Dessert Fork Best Friends TV Show Fans gift for Women Men Kid Sister Parents Birthday Christmas Thanksgiving Gifts
- Price
- £7.79
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
HSSPIRITZ 6 PCS Central Perk cork Coasters for Drinks Friends TV Show Merchandise Funny Set with Coaster Holder for coffee table tea table bar Friends TV Themed Gifts for Fans Housewarming Gifts
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
99
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
43%
Top 20: 84%
Open market
34%
- SockShop20%
- FRIENDS19%
- HSSPIRITZ14%
- BWWKTOP5%
- The Carat Shop4%
- Friends4%
Friends demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 3.2×
Top Friends search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- friends970K/yr
- friends tv show gifts150K/yr
- friends merchandise66K/yr
- friends tv show28K/yr
- freinds9K/yr
- friends merch15K/yr
- friends tv show merchandise15K/yr
- friends gifts tv show14K/yr
- friends merchandise gifts9K/yr
What reviews say buyers love and hate about Friends
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good value for money”
“Well made looks great on the door”
“Very nice and strong just what I was looking for”
“Good gift”
“bought for little sister, very soft and happy with purchase”
What buyers complain about
76% of reviews“Thought it was bigger”
“As for the people saying it doesn't stick well”
“Expensive for what it is”
“putting them back difficult”
“Not waterproof inside”
Friends return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Friends questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
