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Friday Night Dinner

Fail

Shoppers spend only $17K a year here, so Friday Night Dinner is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£17K/yr136K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
55%top-5 click share · 11 brands · 17 sellers

Flapen Score

Friday Night Dinner against its category

The dotted line is the Fashion average. Past it, Friday Night Dinner is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friday Night Dinner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friday Night Dinner 136K times last year and spent an estimated £17K. The top 5 brands take 75% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
1.3%
Market size, estimated
£17Ka year
Top search term
friday night dinner83K searches a year

02 · Price

A sale here is worth £9.90.

Listings sell for £9.90 on average, from £3.18 to £20.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.90 that is £0 to £990 a year per listing.

Average price
£9.90under the $15 to $100 sweet spot
Price range
£3.18–£20.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£990
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,243 within Novelty & Special Use Clothing. It carries 62 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#4,243in Novelty & Special Use Clothing
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Friday Night Dinner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

17%

  • Friday Night Dinner32%
  • STAR CUTOUTS14%
  • Forever Personal Designs10%
  • Not Applicable10%
  • Print Maniacs9%
  • Willow Gifts8%
  • Open — no brand owns it (5 brands, 17%)

Demand

Friday Night Dinner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.4× · 8 of 12 months tracked

Search terms

Top Friday Night Dinner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friday night dinner83K/yr
  • friday night dinner merchandise40K/yr
  • friday night dinner gifts8K/yr
  • jim friday night dinner5K/yr

Reviews and returns

What reviews say buyers love and hate about Friday Night Dinner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.04

Poor quslity

Very poor quality

Value For Money25%−0.10

definitely overpriced for what it is

Overpriced

Love

Quality-Overall41%−0.04

Great product

Very pleased really good quality

Quality Jim masks

Fun/Entertainment Experience27%+2.83

Great fun item

Fantastic plush toy

Funny

Advertised Vs Actual Product18%+1.70

As advertised

Exactly as described

Ease Of Cleaning5%+0.37

Nice sturdy material wipes down easily

Audio Quality5%−0.10

Looks good and sound is good

Return

0.5% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁▁█▁
Washability25%█▁▁▁▁▁
Quality-Overall25%▁▁▁▁█▁

Poor quslity

Very poor quality

FAQ

Common Friday Night Dinner questions

Answered from the same tracked data.