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Frida Mom Disposable Underwear

Fail

The top 5 products take 100% of clicks, so Frida Mom Disposable Underwear is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£117K/yr83K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Frida Mom Disposable Underwear against its category

The dotted line is the Fashion average. Past it, Frida Mom Disposable Underwear is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frida Mom Disposable Underwear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frida Mom Disposable Underwear 83K times last year and spent an estimated £117K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
9.9%
Market size, estimated
£117Ka year
Peak month
July1.5× the quietest month
Top search term
frida mom disposable underwear78K searches a year

02 · Price

A sale here is worth £14.36.

Listings sell for £14.36 on average, from £11.56 to £16.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At £14.36 that is £29K to £36K a year per listing.

Average price
£14.36under the $15 to $100 sweet spot
Price range
£11.56–£16.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
2,000–2,500
Revenue per listing a year
£29K–£36K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Maternity. It carries 4,261 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Maternity
Average rating
4.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,261per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Frida Mom Disposable Underwear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£23K£47K£70K£94K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Frida Mom79%
  • momcozy21%

Demand

Frida Mom Disposable Underwear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Frida Mom Disposable Underwear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.04

Wont fit if bigger size

be wary of one size fits all

Terrible fit, kept ripping at the back when pulling them up

Comfort-Overall16%+3.44

uncomfortable in comparison

yeah if your flow was heavy it would be uncomfortable

I thought the pants rubbing against my scar were quite uncomfortable

Quality-Overall14%−0.04

Poor quality

Really bad quality had to get something else today

Allergies10%−0.04

Gave bad skin irritation

Still sensitive and sore two weeks on

Value For Money8%+0.45

shame so expensive

They are a bit more expensive than other brands

Overpriced for what they are

Love

Comfort-Overall53%+3.44

Super comfortable

Very comfortable and easy to put on

Super comfy, fits your giant maternity pads well and last a decent amount of time

Value For Money11%+0.45

Affordable

Good value for money

worth it

Size-Overall6%−0.04

Perfect fit

fits your giant maternity pads well

I love the shorts style, especially for wearing under dresses, skirts and nighties, and theyre wonderfully stretchy and comfortable for the postpartum period

Quality-Overall6%−0.04

Quality is good

Amazing product

Never had any issues with these

Durability5%0.00

durable

they were very durable as well

durability which makes them easy to put on. and take off

Return

0.0% Return rate 22% Fixable by listing

Value For Money28%▁▁███▁

shame so expensive

They are a bit more expensive than other brands

Overpriced for what they are

Gifting Purpose22%▆▁▁▁█▁
Advertised Vs Actual Product22%▆▁█▁▁▁
Certifications11%▁█▁▁▁▁
Compatibility-Overall11%█▁▁▁▁▁

FAQ

Common Frida Mom Disposable Underwear questions

Answered from the same tracked data.