fred perry polo shirts mens
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible£28.45avg listing price — sweet spot $15–$100
Price range
Great£5.03–£70.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+73.9%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad4,249.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad£87K£87K/yr · 536K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, fred perry polo shirts mens is a £87K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fred perry polo shirts mens market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £71K–£85K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #339
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 49%
- Out of stock
- 5.6%
- Avg brand age
- 49 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
110
Top-5 brand share
64%
Top 20: 92%
Top-5 click share
13%
Top 20: 34%
Open market
31%
- BOSS31%
- Lacoste12%
- Calvin Klein11%
- Tommy Hilfiger6%
- Amazon Essentials5%
- Under Armour4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +73.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Top fred perry polo shirts mens search terms
- lacoste polo shirts mens98K/yr
- fred perry polo shirts mens103K/yr
- golf polo60K/yr
- boss polo shirts for men81K/yr
- hugo boss polo shirts26K/yr
- jack and jones polo shirt men13K/yr
- golf polo shirt14K/yr
- calvin klein polo shirt mens15K/yr
- boss polo16K/yr
- boss shirts for men17K/yr
Top fred perry polo shirts mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommy Hilfiger Mens Short Sleeve 1985 Regular Fit Polo Shirt Blue (Desert Sky) L
Tommy Hilfiger£35.064.4★4,101 rev
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£62.404.4★7,256 rev
BOSS Mens Paddy Curved Polo Shirt Medium Blue420 XL
BOSS£40.874.6★4,679 rev
BOSS Mens Passenger Stretch-Cotton Slim-fit Polo Shirt with Logo Patch
BOSS£38.034.6★888 rev
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£67.044.4★7,256 rev
Newest
by launch date
BOSS Mens Polo Shirt Open Green 360 L
BOSS£37.97467 rev
Fred Perry Twin Tipped Polo Shirt Men - L
Fred Perry£65.730 rev
Calvin Klein Mens Campus Tipped Polo Shirt - Navy Tipped - L
Calvin Klein£26.28229 rev
Calvin Klein Mens Campus Tipped Polo Shirt - Denim Blue Tipped - XL
Calvin Klein£27.45229 rev
Calvin Klein Mens Campus Polo Shirt - Blue - L
Calvin Klein£23.124,419 rev
Trending
90-day click momentum
Lacoste - Polo L.12.12 Original Fit Men - L1212
Lacoste£65.124.4★
Calvin Klein Mens Campus Polo Shirt - Navy - M
Calvin Klein£22.414.6★
Fred Perry Twin Tipped Polo Shirt Men - L
Fred Perry£65.730.0★
BOSS Mens Passertip Polo Open Blue464
BOSS£33.634.5★
Tommy Hilfiger Mens Short Sleeve 1985 Regular Fit Polo Shirt Black (Black) XL
Tommy Hilfiger£34.534.4★
What buyers say about fred perry polo shirts mens
What buyers praise and complain about, mined from review topics.What buyers love
“Quality polo shirt”
“Easy fit”
“Priced right”
“Very comfortable”
“The material is lightweight, moisture-wicking, and incredibly breathable, which makes it perfect for warm weather or active days”
“It is colour-accurate”
“high-performance activewear”
“Brand new as discribed fit”
“XL perfect for a larger chest (44)”
“quick dry”
What buyers complain about
“they were too tight”
“it ended up falling short, mainly in the overall quality and finish”
“Shrinks post wash”
“was sent plain black”
“Cheap shiny material”
“Does not breath, freshly showered and stinck of BO in 2 hours”
“as it's not cheap”
“The fabric feels thinner”
“I'm not confident that these shirts will last all that well given that they are unravelling straight out of the packet”
“They are a slightly odd shape”
Top return reasons
Common questions
- Is fred perry polo shirts mens profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 196 tracked products. 0 of 36 products launched in the last 360 days are still selling. 90-day search growth is +73.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the fred perry polo shirts mens niche?
- 43 brands and 110 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in fred perry polo shirts mens?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shrinkage Resistance. The return rate is 4.0%.
- When does demand for fred perry polo shirts mens peak?
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the fred perry polo shirts mens niche?
- Listings span £5.03–£70.27; the average listing price is £28.45 (sweet spot $15–$100). The average incumbent carries 4,250 reviews — the moat a new listing must climb.