How competitive is the Fred Perry Polo Shirts Mens niche on Amazon United Kingdom?

43 brands and 110 sellers compete in Fred Perry Polo Shirts Mens on Amazon United Kingdom. The top 5 Fred Perry Polo Shirts Mens products take 13% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Fred Perry Polo Shirts Mens?

Fred Perry Polo Shirts Mens buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Shrinkage Resistance, the themes mined from the niche's reviews. Its return rate is 4.0%.

What does it cost to enter the Fred Perry Polo Shirts Mens niche?

Fred Perry Polo Shirts Mens sells for £28.45 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.03–£70.27. The average incumbent carries 4,250 reviews — the moat a new listing must climb.

Fred Perry Polo Shirts Mens

Fred Perry Polo Shirts Mens shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Fred Perry Polo Shirts Mens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fred Perry Polo Shirts Mens is a £87K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Fred Perry Polo Shirts Mens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +73.9% over the last 90 days and 0.6% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr3K

Search volume / yr+73.9%536K

Conversion rate0.6%

Avg price£28.45

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers43 · 110

Top-5 product click share13%

Open market36%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 196 products

Top Fred Perry Polo Shirts Mens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tommy Hilfiger Mens Short Sleeve 1985 Regular Fit Polo Shirt Blue (Desert Sky) L

Price: £35.06
Rating: 4.4/5
Reviews: 4,101
Age: 6y ago

Lacoste - Polo L.12.12 Original Fit Men - L1212

Price: £62.40
Rating: 4.4/5
Reviews: 7,256
Age: 16y ago

BOSS Mens Paddy Curved Polo Shirt Medium Blue420 XL

Price: £40.87
Rating: 4.6/5
Reviews: 4,679
Age: 5y ago

BOSS Mens Passenger Stretch-Cotton Slim-fit Polo Shirt with Logo Patch

Price: £38.03
Rating: 4.6/5
Reviews: 888
Age: 3y ago

Lacoste - Polo L.12.12 Original Fit Men - L1212

Price: £67.04
Rating: 4.4/5
Reviews: 7,256
Age: 16y ago

Newest

by launch date

BOSS Mens Polo Shirt Open Green 360 L

Price: £37.97
Rating: 4.7/5
Reviews: 467
Age: 8mo ago

Fred Perry Twin Tipped Polo Shirt Men - L

Price: £65.73
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Calvin Klein Mens Campus Tipped Polo Shirt - Navy Tipped - L

Price: £26.28
Rating: 4.6/5
Reviews: 229
Age: 1y ago

Calvin Klein Mens Campus Tipped Polo Shirt - Denim Blue Tipped - XL

Price: £27.45
Rating: 4.6/5
Reviews: 229
Age: 1y ago

Calvin Klein Mens Campus Polo Shirt - Blue - L

Price: £23.12
Rating: 4.6/5
Reviews: 4,419
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

43 rising

Sellers

110

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

13%

Top 20: 34%

Open market

31%

BOSS31%
Lacoste12%
Calvin Klein11%
Tommy Hilfiger6%
Amazon Essentials5%
Under Armour4%

Fred Perry Polo Shirts Mens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume536KCVR0.6%Products196Brands43Top 5 Brands64%OOS Rate5.6%Rating4.4★Reviews4,250Avg BSR#339

Peak months: Dec · busiest ÷ quietest = 3.1×

Top Fred Perry Polo Shirts Mens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lacoste polo shirts mens98K/yr +54.3%0.1% conv.
fred perry polo shirts mens103K/yr +53.0%0.1% conv.
golf polo60K/yr +137.2%0.4% conv.
boss polo shirts for men81K/yr +70.7%0.5% conv.
hugo boss polo shirts26K/yr +222.6%0.4% conv.
jack and jones polo shirt men13K/yr +130.8%0.3% conv.
golf polo shirt14K/yr +156.3%0.3% conv.
calvin klein polo shirt mens15K/yr +87.6%0.3% conv.
boss polo16K/yr +73.5%0.4% conv.
boss shirts for men17K/yr +15.3%0.1% conv.

What reviews say buyers love and hate about Fred Perry Polo Shirts Mens

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Quality-Overall29%

“Quality polo shirt”

Size-Overall28%

“Easy fit”

Value For Money11%

“Priced right”

Comfort-Overall5%

“Very comfortable”

Material Quality4%

“The material is lightweight, moisture-wicking, and incredibly breathable, which makes it perfect for warm weather or active days”

What buyers complain about

80% of reviews

Size-Overall37%

“they were too tight”

Quality-Overall14%

“it ended up falling short, mainly in the overall quality and finish”

Shrinkage Resistance6%

“Shrinks post wash”

Color5%

“was sent plain black”

Material Quality4%

“Cheap shiny material”

Fred Perry Polo Shirts Mens return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

68%

2Color

3Material Quality

4Quality-Overall

5Advertised Vs Actual Product

Common Fred Perry Polo Shirts Mens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fred Perry Polo Shirts Mens 57/100 on Amazon United Kingdom — Worth a look. The niche generates £87K/yr across 196 tracked products. 0 of 36 products launched in the last 360 days are still selling. Search demand moved +73.9% over the last 90 days.