Fred Perry Polo Shirts Mens

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +73.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

536K

Growth, 90 days vs prior 90

+73.9%

Conversion, latest week

0.6%

Market size, estimated

£87Ka year

Peak month

December3.1× the quietest month

Top search term

lacoste polo shirts mens98K searches a year

Listings sell for £28.45 on average, from £5.03 to £70.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.45 that is £0 to £3K a year per listing.

Average price

£28.45inside the $15 to $100 sweet spot

Price range

£5.03–£70.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

4.0%of orders · Amazon United Kingdom median 0.6%

49% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #339 within Activewear. It carries 4,250 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

84%

Out of stock, average day

5.6%

Average rank

#339in Activewear

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,250per listing

Listings tracked

196

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months