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Fox

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -14.2% this quarter, so Fox is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£81K/yr268K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
34%top-5 click share · 42 brands · 140 sellers

Flapen Score

Fox against its category

The dotted line is the Fashion average. Past it, Fox is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fox 268K times last year and spent an estimated £81K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.7%
Market size, estimated
£81Ka year
Peak month
December5.1× the quietest month
Top search term
fox145K searches a year

02 · Price

A sale here is worth £11.16.

Listings sell for £11.16 on average, from £1.89 to £57.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.16 that is £0 to £1K a year per listing.

Average price
£11.16under the $15 to $100 sweet spot
Price range
£1.89–£57.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #900 within Luggage & Travel Gear. It carries 855 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#900in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
855per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

140

Top-5 brand share

40%

Top 20: 76%

Top-5 click share

34%

Top 20: 70%

Open market

56%

  • Fox Racing19%
  • Fox8%
  • Leseogye5%
  • HISDERN4%
  • L & P Home & Gifts4%
  • Generic4%

Demand

Fox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Fox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fox145K/yr
  • fox gifts64K/yr
  • fox gifts for women27K/yr
  • fox gift13K/yr
  • foxes13K/yr
  • fox gifts for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Fox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.08

The sizing seems a bit out

Sizing is way out

Very small

Material Quality12%−0.04

cheap plastic rubbish

very cotton like

thought it was plastic

Advertised Vs Actual Product10%−0.04

Doesnt look like the photo advertising it

not as good in real life as the picture advertising it

not as pictured

Durability7%−0.04

Damaged book and falls out easily

I don't hold out much hope of them lasting long

Quality-Overall5%+0.70

Poor

Love

Gifting Purpose18%+1.59

An exquisite gift

Gift

Lovely gift

Quality-Overall15%+0.70

Good quality

Beautiful, well made, affordable

Brilliant quality and they keep your hands nice and warm when out on the bike so pleased with them I might even order another pair

Value For Money14%−0.02

Very affordable

Good for the money

Great Value for Money

Soft Feel10%

This blanket is soft

But once unpacked, very soft

Nice Plushie, very soft and cute

Size-Overall7%−0.08

Very comfortable lovely fit

Good size for the garden wall stability ok

luckily had read reviews saying this so went a size up which fitted him ok

Return

0.4% Return rate 80% Fixable by listing

Size-Overall63%▅▇▅▇█▇

The sizing seems a bit out

Sizing is way out

Very small

Quality-Overall7%▁▁▇▅█▁

Poor

Advertised Vs Actual Product6%▆█▄▂▄▁

Doesnt look like the photo advertising it

not as good in real life as the picture advertising it

not as pictured

Functionality-Overall3%█▁▅▁▁▁

it doesnt stand up on its own

Thigh Fit3%▁▁▁█▁▆

FAQ

Common Fox questions

Answered from the same tracked data.