Fox
Fox shows low returns (0.4%), but soft demand (-14.2% this quarter) keeps it on the watch list.
Flapen Score
Is Fox profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fox is a £81K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Fox: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.2% over the last 90 days and 2.7% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Fox products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fox Racing - Ranger Gel - Men - MTB Gloves High Comfort Versatile Use Excellent Protection Gloves Mountainbike Cycling Black L
- Price
- £20.95
- Rating
- 4.1/5
- Reviews
- 126
- Age
- 1y ago
Fox Soft Steel Fleck Camo Mono 1000 m Monofilament Fishing Line Diameter/Load Capacity: 0.35 mm / 8.2 kg / 18 lb
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago
Mini Funny Positive Crochet Animals Fox Cute Crochet Fox with Positive Card and Wooden Base Handmade Emotional Support Gift Positive Gifts for Women Girls Teens Friend
- Price
- £8.03
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago
HISDERN Navy Blue Ties For Men Fox Pattern Tie For Wedding Party Woven Silk Animal Handkerchief Novelty Necktie and Pocket Square Set
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 3y ago
Lesser & Pavey Bright Eyes Fox By Bright Eyes Home Decor Figurines & Ornaments For Home & Office | Decorative Accessories Statues For Indoor & Outdoor | Lovely Gifts for Women & Men
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago
Trending
90-day click momentumFox Soft Steel Fleck Camo Mono 1000 m Monofilament Fishing Line Diameter/Load Capacity: 0.35 mm / 8.2 kg / 18 lb
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago
Fox Racing - Ranger Gel - Men - MTB Gloves High Comfort Versatile Use Excellent Protection Gloves Mountainbike Cycling Black L
- Price
- £20.95
- Rating
- 4.1/5
- Reviews
- 126
- Age
- 1y ago
Fox Racing - Ranger Short Shorts BLK 30
- Price
- £57.72
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Fox Ornament - Fox Gifts for Women Acrylic Sun Catcher Stained Glass Window Hanging Dream Catcher Wall Hanging Ornament Light Catchers for Windows Home Car Decor Unique Animal Lovers Gift (A)
- Price
- £5.91
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago
Fox Bifold Credit Card Wallet for Women Fox Lover Flower PU Leather Coin Pocket Wallet with ID Window Gift for Friend Family Wife
- Price
- £9.24
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 7mo ago
Newest
by launch date
Fox Gifts for Women Fox Coffee Mug with Straw Travel Mug for Fox Lovers Stainless Steel Insulated Tumbler for Office Car Camping
- Price
- £10.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Fox Ornament - Fox Gifts for Women Acrylic Sun Catcher Stained Glass Window Hanging Dream Catcher Wall Hanging Ornament Light Catchers for Windows Home Car Decor Unique Animal Lovers Gift (A)
- Price
- £5.91
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago
Fox Bifold Credit Card Wallet for Women Fox Lover Flower PU Leather Coin Pocket Wallet with ID Window Gift for Friend Family Wife
- Price
- £9.24
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 7mo ago
Photect 3 Pcs Foxes themed Set for Girls Gifts Includes Socks Makeup Bag and Stainless Steel Keychain for Christmas Birthday Graduation Thanksgiving
- Price
- £8.79
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 9mo ago
Mini Funny Positive Crochet Animals Fox Cute Crochet Fox with Positive Card and Wooden Base Handmade Emotional Support Gift Positive Gifts for Women Girls Teens Friend
- Price
- £8.03
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
42 falling
Sellers
140
Top-5 brand share
40%
Top 20: 76%
Top-5 click share
34%
Top 20: 70%
Open market
56%
- Fox Racing19%
- Fox8%
- Leseogye5%
- HISDERN4%
- L & P Home & Gifts4%
- Generic4%
Fox demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top Fox search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fox145K/yr
- fox gifts64K/yr
- fox gifts for women27K/yr
- fox gift13K/yr
- foxes13K/yr
- fox gifts for men7K/yr
What reviews say buyers love and hate about Fox
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“An exquisite gift”
“Good quality”
“Very affordable”
“This blanket is soft”
“Very comfortable lovely fit”
What buyers complain about
91% of reviews“The sizing seems a bit out”
“cheap plastic rubbish”
“Doesnt look like the photo advertising it”
“Damaged book and falls out easily”
“Poor”
Fox return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fox questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
