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Fossil Watch Women

Fail

The top 5 brands take 100% of clicks, so Fossil Watch Women is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£78K/yr191K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
50%top-5 click share · 1 brands · 9 sellers

Flapen Score

Fossil Watch Women against its category

The dotted line is the Fashion average. Past it, Fossil Watch Women is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fossil Watch Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fossil Watch Women 191K times last year and spent an estimated £78K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
0.5%
Market size, estimated
£78Ka year
Peak month
December2.3× the quietest month
Top search term
fossil watch women163K searches a year

02 · Price

A sale here is worth £81.28.

Listings sell for £81.28 on average, from £63.40 to £104.42. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £81.28 that is £0 to £8K a year per listing.

Average price
£81.28inside the $15 to $100 sweet spot
Price range
£63.40–£104.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #529 within Watches. It carries 4,438 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#529in Watches
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,438per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Fossil Watch Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 97%

Open market

0%

  • Fossil100%
  • Open — no brand owns it (0%)

Demand

Fossil Watch Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Fossil Watch Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fossil watch women163K/yr
  • fossil watches for women12K/yr
  • watches for women fossil7K/yr
  • fossil women watch5K/yr
  • ladies fossil watches for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Fossil Watch Women

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Value For Money”
5.6%of orders come back
“Looks expensive”
A buyer, on “Value For Money”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fossil Watch Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data