Fossil Watch Women
FailThe top 5 brands take 100% of clicks, so Fossil Watch Women is a Fail.
- Flapen Score
- 32 / 100Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 4832
- Market size
- £78K/yr191K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 50%top-5 click share · 1 brands · 9 sellers
Flapen Score
Fossil Watch Women against its category
The dotted line is the Fashion average. Past it, Fossil Watch Women is stronger. Inside it, weaker.
Market
The Fossil Watch Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fossil Watch Women 191K times last year and spent an estimated £78K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £78Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- fossil watch women163K searches a year
02 · Price
A sale here is worth £81.28.
Listings sell for £81.28 on average, from £63.40 to £104.42. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £81.28 that is £0 to £8K a year per listing.
- Average price
- £81.28inside the $15 to $100 sweet spot
- Price range
- £63.40–£104.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 5.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #529 within Watches. It carries 4,438 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.6%
- Average rank
- #529in Watches
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,438per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Fossil Watch Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FOSSIL Riley Womens Quartz Watch with Off-White Dial and Brown Leather Strap ES3466
- Price
- £73.72
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 12y ago

FOSSIL Riley Womens Quartz Watch with Rose Gold Dial and Rose Gold Stainless Steel Bracelet ES2811
- Price
- £65.49
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 15y ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Gold Tone and Pearl White
- Price
- £98.21
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 2y ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Gold Tone and White
- Price
- £96.52
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 4y ago

FOSSIL Riley Womens Quartz Watch with Gold Dial and Gold Stainless Steel Bracelet ES3203
- Price
- £82.29
- Rating
- 4.6/5
- Reviews
- 16,614
- Age
- 13y ago
Trending
90-day click momentum
Fossil Carlie Watch for Women Quartz Movement with Stainless steel or Leather Strap
- Price
- £96.61
- Rating
- 4.4/5
- Reviews
- 1,758
- Age
- 2y ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Creamy Gold
- Price
- £104.42
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

Fossil Carlie Watch for Women Gold Tone Quartz Three Hand Movement with Stainless Steel Strap Saffron Gold
- Price
- £68.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Silver Tone and Pearl Tone
- Price
- £100.79
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 2y ago

Fossil Carlie Watch for Women Gold Tone Quartz Three Hand Movement with Stainless Steel Strap Gold Tone and Green
- Price
- £79.10
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 10mo ago
Newest
by launch date
Fossil Carlie Watch for Women Gold Tone Quartz Three Hand Movement with Stainless Steel Strap Saffron Gold
- Price
- £68.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Creamy Gold
- Price
- £104.42
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

Fossil Carlie Watch for Women Gold Tone Quartz Three Hand Movement with Stainless Steel Strap Gold Tone and Green
- Price
- £79.10
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 10mo ago

Fossil Carlie Watch for Women Gold Tone Quartz Three Hand Movement with Stainless Steel Strap Metallic Gold
- Price
- £71.19
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 1y ago

Fossil Raquel Watch for Women Quartz Three Hand Movement with Stainless Steel Strap Sepia Gold
- Price
- £95.41
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
0%
- Fossil100%
- Open — no brand owns it (0%)
Demand
Fossil Watch Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Fossil Watch Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fossil watch women163K/yr
- fossil watches for women12K/yr
- watches for women fossil7K/yr
- fossil women watch5K/yr
- ladies fossil watches for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Fossil Watch Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Looks expensive
the adjustment button was faulty
the adjustment button was faulty
Love
Gorgeous watch
The product itself was in good condition
Quality is great
bracelet so easy to adjust
Easy to adjust the wristband
Really aesthetic
The watch is more expensive and nice
Clear face easy to read
Easy to read
Return
5.6% Return rate 78% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fossil Watch Women questions
Answered from the same tracked data.









