Fossil

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

2.7%

Market size, estimated

£113Ka year

Peak month

December2.4× the quietest month

Top search term

fossil63K searches a year

Listings sell for £25.00 on average, from £6.60 to £98.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.00 that is £3K to £6K a year per listing.

Average price

£25.00inside the $15 to $100 sweet spot

Price range

£6.60–£98.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£3K–£6K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #342 within Watches. It carries 1,535 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

90%

Out of stock, average day

1.6%

Average rank

#342in Watches

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,535per listing

Listings tracked

31

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months