Skip to content

Fortnite Pyjamas

Fail

Demand is soft, at -44.2% this quarter, so Fortnite Pyjamas is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£19K/yr40K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
29%top-5 click share · 8 brands · 13 sellers

Flapen Score

Fortnite Pyjamas against its category

The dotted line is the Fashion average. Past it, Fortnite Pyjamas is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Pyjamas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fortnite Pyjamas 40K times last year and spent an estimated £19K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
3.8%
Market size, estimated
£19Ka year
Peak month
December9.0× the quietest month
Top search term
fortnite pyjamas23K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £7.13 to £21.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £12.64 that is £0 to £1K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£7.13–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #332 within Boys. It carries 267 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
82%
Out of stock, average day
9.8%
Average rank
#332in Boys
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
66

04 · Newcomers

0 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fortnite Pyjamas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£387£773£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

13

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 66%

Open market

1%

  • Fortnite52%
  • ThePyjamaFactory19%
  • Get Trend15%
  • LEGO7%
  • SharkBebe3%
  • shumintaojin2%
  • Open — no brand owns it (2 brands, 1%)

Demand

Fortnite Pyjamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Fortnite Pyjamas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fortnite pyjamas23K/yr
  • fortnite pjs10K/yr
  • fortnite pyjamas boys4K/yr
  • boys fortnite pyjamas3K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Pyjamas

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Comes up very small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Fortnite Pyjamas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data