Fortnite Pyjamas
FailDemand is soft, at -44.2% this quarter, so Fortnite Pyjamas is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £19K/yr40K searches / yr
- 90-day growth
- -44.2%search demand this quarter
- Competition
- 29%top-5 click share · 8 brands · 13 sellers
Flapen Score
Fortnite Pyjamas against its category
The dotted line is the Fashion average. Past it, Fortnite Pyjamas is stronger. Inside it, weaker.
Market
The Fortnite Pyjamas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fortnite Pyjamas 40K times last year and spent an estimated £19K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -44.2%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £19Ka year
- Peak month
- December9.0× the quietest month
- Top search term
- fortnite pyjamas23K searches a year
02 · Price
A sale here is worth £12.64.
Listings sell for £12.64 on average, from £7.13 to £21.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £12.64 that is £0 to £1K a year per listing.
- Average price
- £12.64under the $15 to $100 sweet spot
- Price range
- £7.13–£21.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #332 within Boys. It carries 267 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 82%
- Out of stock, average day
- 9.8%
- Average rank
- #332in Boys
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 267per listing
- Listings tracked
- 66
04 · Newcomers
0 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Fortnite Pyjamas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fortnite Glow in The Dark Short Pyjamas Set Kids 6-14 Years Black/Teal Official Merchandise
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 5y ago

ThePyjamaFactory Boys Emote Legend Dance Gaming Black Blue Cotton Short Pyjamas (7-8 Years)
- Price
- £8.45
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 6y ago

ThePyjamaFactory Emote Legend Dance Gaming All Over Gaming Black Green Cotton Short Pyjamas (7-8 Years)
- Price
- £8.26
- Rating
- 4.7/5
- Reviews
- 845
- Age
- 7y ago

Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 6-7 Years
- Price
- £12.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fortnite Boys Fortnite Gradient Text Logo Boys Short Pyjamas Black/Teal pajama sets Black Teal 14-15 Years UK (FOR90022032426BTS)
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 3y ago
Trending
estimated 90-day click momentum
Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 12-13 Years
- Price
- £14.79
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago

Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 11-12 Years
- Price
- £14.58
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago

Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 6-7 Years
- Price
- £12.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (7-8 Years) Black
- Price
- £11.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (9-10 Years) Black
- Price
- £11.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch date
LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (9-10 Years) Black
- Price
- £11.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (7-8 Years) Black
- Price
- £11.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 6-7 Years
- Price
- £12.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 11-12 Years
- Price
- £14.58
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago

Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 12-13 Years
- Price
- £14.79
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
13
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 66%
Open market
1%
- Fortnite52%
- ThePyjamaFactory19%
- Get Trend15%
- LEGO7%
- SharkBebe3%
- shumintaojin2%
- Open — no brand owns it (2 brands, 1%)
Demand
Fortnite Pyjamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Fortnite Pyjamas search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fortnite pyjamas23K/yr
- fortnite pjs10K/yr
- fortnite pyjamas boys4K/yr
- boys fortnite pyjamas3K/yr
Reviews and returns
What reviews say buyers love and hate about Fortnite Pyjamas
We read the reviews and the return reasons for every product selling here.
“Comes up very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortnite Pyjamas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









