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Fortnite Pyjamas

Fail

Demand is soft, at -44.2% this quarter, so Fortnite Pyjamas is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£19K/yr40K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
29%top-5 click share · 8 brands · 13 sellers

Flapen Score

Fortnite Pyjamas against its category

The dotted line is the Fashion average. Past it, Fortnite Pyjamas is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Pyjamas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fortnite Pyjamas 40K times last year and spent an estimated £19K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
3.8%
Market size, estimated
£19Ka year
Peak month
December9.0× the quietest month
Top search term
fortnite pyjamas23K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £7.13 to £21.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £12.64 that is £0 to £1K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£7.13–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #332 within Boys. It carries 267 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
82%
Out of stock, average day
9.8%
Average rank
#332in Boys
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fortnite Pyjamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£387£773£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

1%

  • Fortnite52%
  • ThePyjamaFactory19%
  • Get Trend15%
  • LEGO7%
  • SharkBebe3%
  • shumintaojin2%
  • Open — no brand owns it (2 brands, 1%)

Demand

Fortnite Pyjamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Fortnite Pyjamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite pyjamas23K/yr
  • fortnite pjs10K/yr
  • fortnite pyjamas boys4K/yr
  • boys fortnite pyjamas3K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Pyjamas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.22

Comes up very small

Thin17%+0.13

Material is slightly thin

Love

Quality-Overall32%+2.34

You can tell they are well made

Great quality tops

Great quality, really glad with my purchase

Size-Overall23%−0.22

Sizing accurate

Great fit and well made

The fit is true to size

Value For Money17%+1.00

Excellent value for money

good value for money

Worth the money

Soft Feel10%

Theyre very soft

the material is really soft which is great for kids sleeping in them

Lovely soft tops

Shape/Style7%+0.39

Keep great shape and dont fade

Return

0.9% Return rate 100% Fixable by listing

Size-Overall96%█████▇

Comes up very small

Shape/Style4%▁▁▁▁▁█

FAQ

Common Fortnite Pyjamas questions

Answered from the same tracked data.