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Fortnite Backpack

Fail

Demand is soft, at -37.7% this quarter, so Fortnite Backpack is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£95K/yr344K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
48%top-5 click share · 7 brands · 75 sellers

Flapen Score

Fortnite Backpack against its category

The dotted line is the Fashion average. Past it, Fortnite Backpack is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fortnite Backpack 344K times last year and spent an estimated £95K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
2.0%
Market size, estimated
£95Ka year
Peak month
February7.3× the quietest month
Top search term
fortnite gifts for boys237K searches a year

02 · Price

A sale here is worth £14.00.

Listings sell for £14.00 on average, from £6.70 to £22.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.00 that is £1K to £4K a year per listing.

Average price
£14.00under the $15 to $100 sweet spot
Price range
£6.70–£22.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #130 within Boys. It carries 1,116 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
5.1%
Average rank
#130in Boys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,116per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fortnite Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

75

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

1%

  • Fortnite62%
  • Get Trend22%
  • Fringoo9%
  • Paladone3%
  • LEGO2%
  • Hoofun1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fortnite Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Fortnite Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite gifts for boys237K/yr
  • fortnite gifts54K/yr
  • fortnite stuff9K/yr
  • fortnite gift12K/yr
  • fortnite merch11K/yr
  • fortnite merchandise9K/yr
  • fortnite accessories8K/yr
  • fortnite item shop2K/yr
  • fortnite gifts for girls2K/yr
  • fortnite merchandise uk1K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.04

opened it it looks small its no where near the size as seen in picture on the boy where it comes past his knees Ill be lucky if it fits my son

Quality-Overall25%−0.03

Not very good quality

Advertised Vs Actual Product25%−0.06

Size not same as in picture

Stitch/Finish/Polish25%−0.07

the one sleeve all the stitch has come away

Love

Quality-Overall35%−0.03

Great quality tops

Our grandson loves his keeps him warm quality is very good

Excellent Quality

Size-Overall9%−0.04

Sizing accurate

The fit is true to size

Cap was perfect fit and looks good

Brightness/Shine/Glow9%+0.87

Absolutely great purchase brightness is very good

Nice light

Lovely little light for my granddaughters bedroom

Value For Money8%+0.80

good value for money

good for the price

Bargain

Soft Feel6%

Nice and soft

Lovely soft tops

Theyre very soft

Return

1.0% Return rate 26% Fixable by listing

Gifting Purpose23%▃██▃▁▆
Size-Overall23%▁▁▃█▁▁

opened it it looks small its no where near the size as seen in picture on the boy where it comes past his knees Ill be lucky if it fits my son

Length11%▄▁▅▁▅█
Gap/Hole9%▃█▁▁▁▁
Value For Money9%▄▁▁▄▁█

FAQ

Common Fortnite Backpack questions

Answered from the same tracked data.