Fortnite

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

1.4%

Market size, estimated

£317Ka year

Peak month

December9.7× the quietest month

Top search term

fortnite863K searches a year

Listings sell for £14.83 on average, from £5.49 to £54.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £14.83 that is £4K to £7K a year per listing.

Average price

£14.83under the $15 to $100 sweet spot

Price range

£5.49–£54.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #209 within Boys. It carries 719 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

83%

Out of stock, average day

5.1%

Average rank

#209in Boys

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

719per listing

Listings tracked

30

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months