- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £317K/yr1.5M searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 103 sellers
Flapen Score
Fortnite against its category
The dotted line is the Fashion average. Past it, Fortnite is stronger. Inside it, weaker.
Market
The Fortnite market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fortnite 1.5M times last year and spent an estimated £317K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £317Ka year
- Peak month
- December9.7× the quietest month
- Top search term
- fortnite863K searches a year
02 · Price
A sale here is worth £14.83.
Listings sell for £14.83 on average, from £5.49 to £54.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £14.83 that is £4K to £7K a year per listing.
- Average price
- £14.83under the $15 to $100 sweet spot
- Price range
- £5.49–£54.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #209 within Boys. It carries 719 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 83%
- Out of stock, average day
- 5.1%
- Average rank
- #209in Boys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 719per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Fortnite products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
- Price
- £13.20
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 7mo ago

Fortnite Baseball Cap for Kids Teens Peaked Cap Lightweight Sun Hat Casual Sports Running Holiday Essentials Gamer Gifts (Black/Yellow)
- Price
- £10.30
- Rating
- 4.7/5
- Reviews
- 334
- Age
- 1y ago

Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years
- Price
- £15.91
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago

Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 7-8 Years
- Price
- £14.73
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago

Fortnite Glow in The Dark Short Pyjamas Set Kids 6-14 Years Black/Teal Official Merchandise
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 5y ago
Trending
90-day click momentum
Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 10-11 Years
- Price
- £12.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (7-8 Years) Black
- Price
- £11.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 5-6 Years
- Price
- £13.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 7-8 Years
- Price
- £14.73
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago

Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 12-13 Years
- Price
- £14.79
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago
Newest
by launch date
LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (7-8 Years) Black
- Price
- £11.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 6-7 Years
- Price
- £12.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 5-6 Years
- Price
- £13.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 10-11 Years
- Price
- £12.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 7-8 Years
- Price
- £14.73
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
103
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
2%
- Fortnite61%
- Get Trend22%
- LEGO5%
- Paladone4%
- Fantasix3%
- Top Trumps1%
- Open — no brand owns it (2 brands, 2%)
Demand
Fortnite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Fortnite search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fortnite863K/yr
- fortnite toys141K/yr
- fortnite gifts for boys237K/yr
- fortnite figures88K/yr
- fortnite gifts54K/yr
- fortnight19K/yr
- fornite11K/yr
- fortnite stuff9K/yr
- fortnite gift12K/yr
- fortnite merch11K/yr
Reviews and returns
What reviews say buyers love and hate about Fortnite
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Not very good quality
Unfortunately, once we got these, we found the quality isn't that great
Its a lot bigger than I thought
opened it it looks small its no where near the size as seen in picture on the boy where it comes past his knees Ill be lucky if it fits my son
massive wast of £50
Size not same as in picture
the one sleeve all the stitch has come away
Love
Great quality tops
Our grandson loves his keeps him warm quality is very good
Excellent Quality
Amazing lego and a great price
good value for money
good for the price
beautiful lego, good quality
Collection figures
Was great Xmas item for nephew he has it on his wall with his gaming computer
This was a birthday gift for my grandson
My 7 year old grandson's favourite present
Excellent present for my son
Absolutely great purchase brightness is very good
Nice light
Lovely little light for my granddaughters bedroom
Return
1.1% Return rate 24% Fixable by listing
Its a lot bigger than I thought
opened it it looks small its no where near the size as seen in picture on the boy where it comes past his knees Ill be lucky if it fits my son
Poor quality
Not very good quality
Unfortunately, once we got these, we found the quality isn't that great
massive wast of £50
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortnite questions
Answered from the same tracked data.









