fortnite
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£5.49–£54.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.83avg listing price — sweet spot $15–$100
Review moat
Good718.57avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£317K£317K/yr · 1.5M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fortnite is a £317K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fortnite market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £371K–£445K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 97%
- Out of stock
- 5.1%
- Avg brand age
- 31 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
103
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
2%
- Fortnite61%
- Get Trend22%
- LEGO5%
- Paladone4%
- Fantasix3%
- Top Trumps1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Top fortnite search terms
- fortnite863K/yr
- fortnite toys141K/yr
- fortnite gifts for boys237K/yr
- fortnite figures88K/yr
- fortnite gifts54K/yr
- fortnight19K/yr
- fornite11K/yr
- fortnite stuff9K/yr
- fortnite gift12K/yr
- fortnite merch11K/yr
Top fortnite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
Get Trend£13.204.7★174 rev
Fortnite Baseball Cap for Kids Teens Peaked Cap Lightweight Sun Hat Casual Sports Running Holiday Essentials Gamer Gifts (Black/Yellow)
Fortnite£10.304.7★334 rev
Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years
Fortnite£15.914.5★42 rev
Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 7-8 Years
Fortnite£14.734.8★22 rev
Fortnite Glow in The Dark Short Pyjamas Set Kids 6-14 Years Black/Teal Official Merchandise
Fortnite£7.554.6★349 rev
Newest
by launch date
LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (7-8 Years) Black
LEGO£11.740 rev
Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 6-7 Years
Fortnite£12.821 rev
Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 5-6 Years
Fortnite£13.451 rev
Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 10-11 Years
Fortnite£12.821 rev
Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 7-8 Years
Fortnite£14.7322 rev
Trending
90-day click momentumFortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 10-11 Years
Fortnite£12.825.0★
LEGO Boys Fortnite Short Pyjama Set Pjs For Kids (7-8 Years) Black
LEGO£11.740.0★
Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 5-6 Years
Fortnite£13.455.0★
Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 7-8 Years
Fortnite£14.734.8★
Fortnite Boys T Shirts 3 Pack Peely Kids T Shirt Pack of 3 Gaming Boys T-Shirts Cotton Kids Clothes Multicoloured 12-13 Years
Fortnite£14.794.8★
What buyers say about fortnite
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality tops”
“Amazing lego and a great price”
“beautiful lego, good quality”
“This was a birthday gift for my grandson”
“Absolutely great purchase brightness is very good”
“As described”
“Sizing accurate”
“Nice and soft”
“The designs are good”
“Style and comfort”
What buyers complain about
“Poor quality”
“Its a lot bigger than I thought”
“massive wast of £50”
“Size not same as in picture”
“the one sleeve all the stitch has come away”
Top return reasons
Common questions
- Is fortnite profitable to sell on Amazon United Kingdom?
- The niche generates £317K/yr across 30 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the fortnite niche?
- 8 brands and 103 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in fortnite?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.1%.
- When does demand for fortnite peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the fortnite niche?
- Listings span £5.49–£54.02; the average listing price is £14.83 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.