- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £50K/yr90K searches / yr
- 90-day growth
- +60.0%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 49 sellers
Flapen Score
Forky against its category
The dotted line is the Fashion average. Past it, Forky is stronger. Inside it, weaker.
Market
The Forky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Forky 90K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +60.0%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £50Ka year
- Top search term
- forky28K searches a year
02 · Price
A sale here is worth £15.20.
Listings sell for £15.20 on average, from £4.48 to £25.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.
- Average price
- £15.20inside the $15 to $100 sweet spot
- Price range
- £4.48–£25.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #280 within Boys. It carries 823 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 93%
- Out of stock, average day
- 17.2%
- Average rank
- #280in Boys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 823per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Forky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney REVERSIBLE Boys Toy Story Woody and Forky Pyjamas Pjs Nightwear (UK Age 2 Years 3 Years Regular)
- Price
- £11.31
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 11mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Forky
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago

Disney Store Official Forky Interactive Talking Action Figure Pixars Toy Story 18cm/7 Spork Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £24.02
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago

Disney REVERSIBLE Boys Toy Story Woody and Forky Pyjamas Pjs Nightwear (UK Age 1 Year 2 Years Regular)
- Price
- £11.53
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 11mo ago

Disney REVERSIBLE Boys Toy Story Woody Buzz Lightyear Pyjamas Pjs Nightwear Woody and Forky 4-5 Years Red
- Price
- £13.11
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 11mo ago
Trending
90-day click momentum
Mattel Disney and Pixar Toy Story 5 What is a Wedding?
- Price
- £25.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Forky
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Disney Store Official Forky and Karen Beverly Magnetic Mini Shoulder Soft Toy Set Toy Story 5 Plush Figures 20 x 18 x 16 cm
- Price
- £17.33
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago
Newest
by launch date
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago

Mattel Disney and Pixar Toy Story 5 What is a Wedding?
- Price
- £25.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 2mo ago

Disney Store Official Forky and Karen Beverly Magnetic Mini Shoulder Soft Toy Set Toy Story 5 Plush Figures 20 x 18 x 16 cm
- Price
- £17.33
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Forky
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Disney50%
- Mattel28%
- Disney Store17%
- Tara Toys3%
- Funko2%
- Open — no brand owns it (0%)
Search terms
Top Forky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- forky28K/yr
- forky toy story17K/yr
- toy story forky12K/yr
- forky toy story 420K/yr
- forky toy4K/yr
- toy story 4 talking forky6K/yr
- disney forky3K/yr
Reviews and returns
What reviews say buyers love and hate about Forky
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
wouldn't fit even fit a doll let alone a baby
Small made
Tiny
Doesnt do nearly enough for the price
Not cheap for what they are
Hugely overpriced
It was great for the first 5 days then the eyes came off
can't be reattached
Love
excellent quality
great good quality
Nice quality
Great fit
At 7", it's roughly the same size as the majority of his other figurines, and has a nice flat base so that it stands up nicely
it's a great size
Great toy, good value
Great little figures Just like the characters Good value for money
A very nice addition to his collection - I think it's good value for money at just under £20
As in photo
Very fun interactive figure
A cracking toy story character, it's a great size and speaks, kids and adults will love it
Return
0.6% Return rate 38% Fixable by listing
wouldn't fit even fit a doll let alone a baby
Small made
Tiny
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Forky questions
Answered from the same tracked data.









