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Forky

Fail

The top 5 brands take 100% of clicks, so Forky is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£50K/yr90K searches / yr
90-day growth
+60.0%search demand this quarter
Competition
78%top-5 click share · 5 brands · 49 sellers

Flapen Score

Forky against its category

The dotted line is the Fashion average. Past it, Forky is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Forky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Forky 90K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+60.0%
Conversion, latest week
3.7%
Market size, estimated
£50Ka year
Top search term
forky28K searches a year

02 · Price

A sale here is worth £15.20.

Listings sell for £15.20 on average, from £4.48 to £25.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.

Average price
£15.20inside the $15 to $100 sweet spot
Price range
£4.48–£25.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #280 within Boys. It carries 823 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
17.2%
Average rank
#280in Boys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Forky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Disney50%
  • Mattel28%
  • Disney Store17%
  • Tara Toys3%
  • Funko2%
  • Open — no brand owns it (0%)

Search terms

Top Forky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forky28K/yr
  • forky toy story17K/yr
  • toy story forky12K/yr
  • forky toy story 420K/yr
  • forky toy4K/yr
  • toy story 4 talking forky6K/yr
  • disney forky3K/yr

Reviews and returns

What reviews say buyers love and hate about Forky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.01

wouldn't fit even fit a doll let alone a baby

Small made

Tiny

Value For Money29%−0.04

Doesnt do nearly enough for the price

Not cheap for what they are

Hugely overpriced

Durability7%−0.13

It was great for the first 5 days then the eyes came off

Add-Ons/Attachments7%−0.13

can't be reattached

Love

Quality-Overall27%+3.22

excellent quality

great good quality

Nice quality

Size-Overall26%−0.01

Great fit

At 7", it's roughly the same size as the majority of his other figurines, and has a nice flat base so that it stands up nicely

it's a great size

Value For Money17%−0.04

Great toy, good value

Great little figures Just like the characters Good value for money

A very nice addition to his collection - I think it's good value for money at just under £20

Advertised Vs Actual Product9%−0.10

As in photo

Fun/Entertainment Experience8%+0.77

Very fun interactive figure

A cracking toy story character, it's a great size and speaks, kids and adults will love it

Return

0.6% Return rate 38% Fixable by listing

Size-Overall31%▁▁██▃▄

wouldn't fit even fit a doll let alone a baby

Small made

Tiny

Quality-Overall21%▅█▂▁▂▃
Functionality-Overall10%▁▁▁▁█▂
Defective Material/Parts6%▁▁▇▁█▁
Audio Quality6%▁▁▁▁▁█

FAQ

Common Forky questions

Answered from the same tracked data.