forky
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Growth
Good+60.0%90-day search growth — must beat 0% to launch
Review moat
Good823.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.48–£25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£50K£50K/yr · 90K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, forky is a £50K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
forky market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£23K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 67%
- Out of stock
- 17.2%
- Avg brand age
- 40 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Disney50%
- Mattel28%
- Disney Store17%
- Tara Toys3%
- Funko2%
- Open — no brand owns it (0%)
Top forky search terms
- forky28K/yr
- forky toy story17K/yr
- toy story forky12K/yr
- forky toy story 420K/yr
- forky toy4K/yr
- toy story 4 talking forky6K/yr
- disney forky3K/yr
Top forky products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney REVERSIBLE Boys Toy Story Woody and Forky Pyjamas Pjs Nightwear (UK Age 2 Years 3 Years Regular)
Disney£11.314.9★15 rev
Mattel Disney and Pixar Toy Story 5 Interactables Forky
Mattel£16.564.5★213 rev
Disney Store Official Forky Interactive Talking Action Figure Pixars Toy Story 18cm/7 Spork Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store£24.024.4★2,772 rev
Disney REVERSIBLE Boys Toy Story Woody and Forky Pyjamas Pjs Nightwear (UK Age 1 Year 2 Years Regular)
Disney£11.534.9★15 rev
Disney REVERSIBLE Boys Toy Story Woody Buzz Lightyear Pyjamas Pjs Nightwear Woody and Forky 4-5 Years Red
Disney£13.114.9★15 rev
Newest
by launch date
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.778 rev
Mattel Disney and Pixar Toy Story 5 What is a Wedding?
Mattel£25.0775 rev
Disney Store Official Forky and Karen Beverly Magnetic Mini Shoulder Soft Toy Set Toy Story 5 Plush Figures 20 x 18 x 16 cm
Disney Store£17.334 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.1213 rev
Mattel Disney and Pixar Toy Story 5 Interactables Forky
Mattel£16.56213 rev
Trending
90-day click momentumMattel Disney and Pixar Toy Story 5 What is a Wedding?
Mattel£25.074.8★
Mattel Disney and Pixar Toy Story 5 Interactables Forky
Mattel£16.564.5★
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.124.5★
Disney Store Official Forky and Karen Beverly Magnetic Mini Shoulder Soft Toy Set Toy Story 5 Plush Figures 20 x 18 x 16 cm
Disney Store£17.335.0★
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.773.3★
What buyers say about forky
What buyers praise and complain about, mined from review topics.What buyers love
“excellent quality”
“Great fit”
“Great toy, good value”
“As in photo”
“Very fun interactive figure”
“Nice material,really nice and light”
“Great Little Characters”
What buyers complain about
“wouldn't fit even fit a doll let alone a baby”
“Doesnt do nearly enough for the price”
“It was great for the first 5 days then the eyes came off”
“can't be reattached”
Top return reasons
Common questions
- Is forky profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 15 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +60.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the forky niche?
- 5 brands and 49 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in forky?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.6%.
- What does it cost to enter the forky niche?
- Listings span £4.48–£25.07; the average listing price is £15.20 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.