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Forky

Fail

The top 5 brands take 100% of clicks, so Forky is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£50K/yr90K searches / yr
90-day growth
+60.0%search demand this quarter
Competition
78%top-5 click share · 5 brands · 49 sellers

Flapen Score

Forky against its category

The dotted line is the Fashion average. Past it, Forky is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Forky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Forky 90K times last year and spent an estimated £50K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+60.0%
Conversion, latest week
3.7%
Market size, estimated
£50Ka year
Top search term
forky28K searches a year

02 · Price

A sale here is worth £15.20.

Listings sell for £15.20 on average, from £4.48 to £25.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.

Average price
£15.20inside the $15 to $100 sweet spot
Price range
£4.48–£25.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #280 within Boys. It carries 823 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
17.2%
Average rank
#280in Boys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
15

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Forky products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Disney50%
  • Mattel28%
  • Disney Store17%
  • Tara Toys3%
  • Funko2%
  • Open — no brand owns it (0%)

Search terms

Top Forky search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • forky28K/yr
  • forky toy story17K/yr
  • toy story forky12K/yr
  • forky toy story 420K/yr
  • forky toy4K/yr
  • toy story 4 talking forky6K/yr
  • disney forky3K/yr

Reviews and returns

What reviews say buyers love and hate about Forky

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.6%of orders come back
“wouldn't fit even fit a doll let alone a baby”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Forky questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data