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Forget Me Not Pin Badge

Maybe

The average product has only 45 reviews. But shoppers spend only $41K a year here, so Forget Me Not Pin Badge is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£41K/yr84K searches / yr
90-day growth
+26.6%search demand this quarter
Competition
41%top-5 click share · 33 brands · 51 sellers

Flapen Score

Forget Me Not Pin Badge against its category

The dotted line is the Fashion average. Past it, Forget Me Not Pin Badge is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Forget Me Not Pin Badge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Forget Me Not Pin Badge 84K times last year and spent an estimated £41K. The top 5 brands take 65% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+26.6%
Conversion, latest week
6.7%
Market size, estimated
£41Ka year
Peak month
May3.9× the quietest month
Top search term
forget me not pin badge36K searches a year

02 · Price

A sale here is worth £7.36.

Listings sell for £7.36 on average, from £3.19 to £20.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.36 that is £0 to £736 a year per listing.

Average price
£7.36under the $15 to $100 sweet spot
Price range
£3.19–£20.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£736
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #702 within Novelty & Special Use Clothing. It carries 45 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
21.9%
Average rank
#702in Novelty & Special Use Clothing
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
45per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Forget Me Not Pin Badge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

51

Top-5 brand share

65%

Top 20: 91%

Top-5 click share

41%

Top 20: 76%

Open market

31%

  • Alzheimer's Society32%
  • CNSJ14%
  • Cotswold Crafts By Emma7%
  • CTTK6%
  • PAC Supplies Global5%
  • XNBTFK4%

Demand

Forget Me Not Pin Badge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.9×

Search terms

Top Forget Me Not Pin Badge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forget me not pin badge36K/yr
  • alzheimers badge10K/yr
  • dementia badge9K/yr
  • forget me not brooch17K/yr
  • alzheimers pin badge12K/yr

Reviews and returns

What reviews say buyers love and hate about Forget Me Not Pin Badge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.05

A bit bigger than I wanted

Small

The badge is small

Defective Material/Parts11%−0.06

Broach broken on arrival

Out of the 2 badge one of the backs was completely squashed and therefore unusable

Durability10%−0.06

the clip broke

The durability is less than impressive due to the aforementioned potential defect

I've lost it after 3 days of wearing it

Strength8%−0.03

Closing very flimsy

fastener a bit flimsy

Color5%+0.10

and it should STAND OUT from the other colours of the badge - and this it does not do

The enamel colour of the badge was too pale

Love

Quality-Overall21%+1.94

Good quality

Theyre well made

Good quality pins, nice keepsake

Value For Money16%+0.77

Good value

Great value for money

Good value for money

Size-Overall13%−0.05

Big enough for contact details

just the right size

It sits well on thicker fabrics

Advertised Vs Actual Product8%+0.46

Better than expected

As described

Exactly what I wanted

Color8%+0.10

The colours are clear

lovely colour

Beautiful colours

Return

0.6% Return rate 74% Fixable by listing

Size-Overall47%▃▆▅▅▄█

A bit bigger than I wanted

Small

The badge is small

Color16%▅▄▄▁█▅

and it should STAND OUT from the other colours of the badge - and this it does not do

The enamel colour of the badge was too pale

Advertised Vs Actual Product7%█▁▁▅▅▁
Defective Material/Parts6%▁▁▇█▁▁

Broach broken on arrival

Out of the 2 badge one of the backs was completely squashed and therefore unusable

Value For Money5%▁▁█▁▁▁

expensive for what it is

FAQ

Common Forget Me Not Pin Badge questions

Answered from the same tracked data.