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54

forget me not pin badge

Worth a look

Shows a thin review moat (45 avg reviews), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 54Conversion 73Competition 74Returns 97Price range 30Avg price 20Brand share 67Review moat 98Quality gap 23

Review moat

Incredible44.5

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Good+26.6%

90-day search growth — must beat 0% to launch

Price range

Okay£3.19–£20.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.36

avg listing price — sweet spot $15–$100

Market size

Bad£41K

£41K/yr · 84K searches

According to Flapen's Amazon United Kingdom niche tracking, forget me not pin badge is a £41K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

forget me not pin badge market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£37K–£44K
units × avg price
Conversion rate
6.7%
Avg BSR
#702
Page quality
0%
Prime
98%
Sponsored
75%
Out of stock
21.9%
Avg brand age
20 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 rising

Sellers

51

Top-5 brand share

65%

Top 20: 91%

Top-5 click share

41%

Top 20: 76%

Open market

31%

  • Alzheimer's Society32%
  • CNSJ14%
  • Cotswold Crafts By Emma7%
  • CTTK6%
  • PAC Supplies Global5%
  • XNBTFK4%

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +26.6% search growth over the last 90 days.
5K4KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.9×

Top forget me not pin badge search terms

  • forget me not pin badge36K/yr
  • alzheimers badge10K/yr
  • dementia badge9K/yr
  • forget me not brooch17K/yr
  • alzheimers pin badge12K/yr
All search terms

Top forget me not pin badge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£4K12%£5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about forget me not pin badge

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Value For Money16%

“Good value”

Size-Overall13%

“Big enough for contact details”

Advertised Vs Actual Product8%

“Better than expected”

Color8%

“The colours are clear”

Design-Overall7%

“The design is clear, lightweight, and suitable for daily use”

Gifting Purpose7%

“well received gift”

Ease Of Use2%

“Its a simple”

Material Quality2%

“Good quality ceramics”

Chain/Key Quality2%

“Well made Forget Me Not memorial key chain and bags”

What buyers complain about

Size-Overall42%

“A bit bigger than I wanted”

Defective Material/Parts11%

“Broach broken on arrival”

Durability10%

“the clip broke”

Strength8%

“Closing very flimsy”

Color5%

“and it should STAND OUT from the other colours of the badge - and this it does not do”

Fastener Quality3%

“The pin fastening on the back was a little loose”

Value For Money2%

“expensive for what it is”

Weight Heavy1%

“so its not a heavy or premium jewellery piece”

Top return reasons

Size-Overall47%
Color16%
Advertised Vs Actual Product7%
Defective Material/Parts6%
Value For Money5%
Fastener Quality5%
Functionality-Overall2%
Durability2%
Quality-Overall2%
Locking Mechanism2%

Common questions

Is forget me not pin badge profitable to sell on Amazon United Kingdom?
The niche generates £41K/yr across 48 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the forget me not pin badge niche?
33 brands and 51 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in forget me not pin badge?
Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Durability. The return rate is 0.6%.
When does demand for forget me not pin badge peak?
Demand peaks in Apr–May–Jun; the busiest month runs 3.9× the quietest.
What does it cost to enter the forget me not pin badge niche?
Listings span £3.19–£20.18; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.