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Forget Me Not Pin Badge

Forget Me Not Pin Badge shows a thin review moat (45 avg reviews), but a small market ($41K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 10Growth 54Conversion 73Competition 74Returns 97Price range 30Avg price 20Brand share 67Review moat 98Quality gap 23
This niche Category average

Is Forget Me Not Pin Badge profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Forget Me Not Pin Badge is a £41K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.

Forget Me Not Pin Badge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.6% over the last 90 days and 6.7% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr6K
Search volume / yr+26.6%84K
Conversion rate6.7%
Avg price£7.36

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers33 · 51
Top-5 product click share41%
Open market35%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement75%
New entrants (1y)22· 1 succeeded
Avg rating4.6★
Avg reviews45

Top Forget Me Not Pin Badge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

51

Top-5 brand share

65%

Top 20: 91%

Top-5 click share

41%

Top 20: 76%

Open market

31%

  • Alzheimer's Society32%
  • CNSJ14%
  • Cotswold Crafts By Emma7%
  • CTTK6%
  • PAC Supplies Global5%
  • XNBTFK4%

Forget Me Not Pin Badge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR6.7%Products48Brands33Top 5 Brands65%OOS Rate21.9%Rating4.6★Reviews45Avg BSR#702
5K4KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.9×

Top Forget Me Not Pin Badge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • forget me not pin badge36K/yr
  • alzheimers badge10K/yr
  • dementia badge9K/yr
  • forget me not brooch17K/yr
  • alzheimers pin badge12K/yr

What reviews say buyers love and hate about Forget Me Not Pin Badge

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall21%

Good quality

Value For Money16%

Good value

Size-Overall13%

Big enough for contact details

Advertised Vs Actual Product8%

Better than expected

Color8%

The colours are clear

What buyers complain about

81% of reviews
Size-Overall42%

A bit bigger than I wanted

Defective Material/Parts11%

Broach broken on arrival

Durability10%

the clip broke

Strength8%

Closing very flimsy

Color5%

and it should STAND OUT from the other colours of the badge - and this it does not do

Forget Me Not Pin Badge return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Color
16%
3Advertised Vs Actual Product
7%
4Defective Material/Parts
6%
5Value For Money
5%

Common Forget Me Not Pin Badge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Forget Me Not Pin Badge 54/100 on Amazon United Kingdom — Worth a look. The niche generates £41K/yr across 48 tracked products. 1 of 22 products launched in the last 360 days are still selling. Search demand moved +26.6% over the last 90 days.
Search demand for Forget Me Not Pin Badge on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 3.9× the quietest.