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Forget Me Not Gifts

Maybe

Returns run at only 0.4% of orders. But prices span $2.50–$16.45, mostly outside the sweet spot, so Forget Me Not Gifts is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£51K/yr178K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
47%top-5 click share · 26 brands · 55 sellers

Flapen Score

Forget Me Not Gifts against its category

The dotted line is the Fashion average. Past it, Forget Me Not Gifts is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Forget Me Not Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Forget Me Not Gifts 178K times last year and spent an estimated £51K. The top 5 brands take 57% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
3.5%
Market size, estimated
£51Ka year
Peak month
March1.4× the quietest month
Top search term
forget me not gifts81K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £2.50 to £16.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.02 that is £0 to £802 a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£2.50–£16.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£802
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #857 within Jewellery. It carries 363 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#857in Jewellery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Forget Me Not Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 falling

Sellers

55

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

47%

Top 20: 86%

Open market

38%

  • Cotswold Crafts By Emma30%
  • Lina & Lily8%
  • Pretty Wild Seeds7%
  • YSFVNP7%
  • CNSJ7%
  • NANAOUS4%

Demand

Forget Me Not Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Forget Me Not Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forget me not gifts81K/yr
  • forget me not57K/yr
  • forget me not jewellery19K/yr
  • forget me not bracelet9K/yr
  • forget me nots7K/yr
  • forget me not angel5K/yr

Reviews and returns

What reviews say buyers love and hate about Forget Me Not Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.03

The size was a little deceiving was larger than expected

Too small

Smaller than I thought

Plant Growth15%−0.04

Didnt even bloom

Never grew

not one seed has grown

Durability14%−0.03

Zero. They died

Not durable

I've lost it after 3 days of wearing it

Color6%−0.02

Some have no colour at all

Strength6%−0.02

Terrible it came apart without a force was just trying to hook it around my neck

Closing very flimsy

Love

Gifting Purpose25%+2.22

Stunning, special gift

Gift

Good gift

Quality-Overall22%+1.67

Quality seeds and at an affordable price

Good quality

Its incredibly well-made, with a lovely smooth, solid feel and you can tell it has been handmade with great care and attention to detail

Value For Money14%+0.37

Very well priced

It beautiful and great value for money

it was good value for money

Size-Overall8%−0.03

Perfect size

perfect size to wear

Just received my brooch, its beautiful, so I've ordered another one for my sister, in my opinion the size is just right to be seen

Plant Growth7%−0.04

Easy to grow

Good germination rate

Nice seeds for my garden

Return

0.4% Return rate 49% Fixable by listing

Size-Overall29%▅▄▂█▂▅

The size was a little deceiving was larger than expected

Too small

Smaller than I thought

Quality-Overall18%▁▃█▃▁▃
Value For Money11%▁▁▃▁█▁

didn't think it was worth £16.99 so I had to return it

waste of money

Defective Material/Parts5%█▁▂▁▁▃
Advertised Vs Actual Product5%▁▁▇▁██

totally not described as the picture

FAQ

Common Forget Me Not Gifts questions

Answered from the same tracked data.