Skip to content
50

forget me not gifts

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.50–$16.45) keeps it on the watch list.

Market size 13Growth 22Conversion 44Competition 63Returns 98Price range 10Avg price 22Brand share 78Review moat 82Quality gap 73

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great363.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.02

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 178K searches

Price range

Bad£2.50–£16.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, forget me not gifts is a £51K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

forget me not gifts market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£40K–£48K
units × avg price
Conversion rate
3.5%
Avg BSR
#857
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
15.7%
Avg brand age
24 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

55

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

47%

Top 20: 86%

Open market

38%

  • Cotswold Crafts By Emma30%
  • Lina & Lily8%
  • Pretty Wild Seeds7%
  • YSFVNP7%
  • CNSJ7%
  • NANAOUS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top forget me not gifts search terms

  • forget me not gifts81K/yr
  • forget me not57K/yr
  • forget me not jewellery19K/yr
  • forget me not bracelet9K/yr
  • forget me nots7K/yr
  • forget me not angel5K/yr
All search terms

Top forget me not gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about forget me not gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Stunning, special gift”

Quality-Overall22%

“Quality seeds and at an affordable price”

Value For Money14%

“Very well priced”

Size-Overall8%

“Perfect size”

Plant Growth7%

“Easy to grow”

Color7%

“a soft green with a delicate floral illustration”

Advertised Vs Actual Product4%

“Better than expected”

Design-Overall4%

“Beautifully preserved, delicate spring flowers”

Correct Contents1%

“Good amount of seeds in the packet”

Strength1%

“Good strong”

What buyers complain about

Size-Overall31%

“The size was a little deceiving was larger than expected”

Plant Growth15%

“Didnt even bloom”

Durability14%

“Zero. They died”

Color6%

“Some have no colour at all”

Strength6%

“Terrible it came apart without a force was just trying to hook it around my neck”

Advertised Vs Actual Product6%

“totally not described as the picture”

Value For Money6%

“didn't think it was worth £16.99 so I had to return it”

Weight Heavy3%

“Heavier than expected”

Top return reasons

Size-Overall29%
Quality-Overall18%
Value For Money11%
Defective Material/Parts5%
Advertised Vs Actual Product5%
Wrist Fit5%
Functionality-Overall5%
Durability3%
Strength3%
Color3%

Common questions

Is forget me not gifts profitable to sell on Amazon United Kingdom?
The niche generates £51K/yr across 31 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the forget me not gifts niche?
26 brands and 55 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in forget me not gifts?
Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.4%.
When does demand for forget me not gifts peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the forget me not gifts niche?
Listings span £2.50–£16.45; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.