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Football Studs

Fail

The top 5 brands take 100% of clicks, so Football Studs is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£68K/yr126K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
90%top-5 click share · 4 brands · 30 sellers

Flapen Score

Football Studs against its category

The dotted line is the Fashion average. Past it, Football Studs is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Studs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Studs 126K times last year and spent an estimated £68K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
5.6%
Market size, estimated
£68Ka year
Peak month
September4.8× the quietest month
Top search term
football studs14K searches a year

02 · Price

A sale here is worth £9.68.

Listings sell for £9.68 on average, from £6.05 to £15.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.68 that is £5K to £7K a year per listing.

Average price
£9.68under the $15 to $100 sweet spot
Price range
£6.05–£15.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Shoes. It carries 412 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Shoes
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Football Studs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • adidas83%
  • flintronic11%
  • Bansusu3%
  • iohsxae3%
  • Open — no brand owns it (0%)

Demand

Football Studs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.8×

Search terms

Top Football Studs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football studs14K/yr
  • adidas predator studs17K/yr
  • adidas replacement studs6K/yr
  • adidas studs11K/yr
  • plastic studs4K/yr
  • nike replacement studs7K/yr
  • adidas f50 studs5K/yr
  • adidas studs replacement6K/yr
  • plastic football studs6K/yr
  • football boot studs4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Studs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall83%−0.42

Doesn't fit regular football

Not true to size

They are massive

Love

Size-Overall39%−0.42

Excellent fit in F50 elite

Perfect for my RS15s

fitted my Nike tiempos fine and tighten nicely

Quality-Overall25%+3.26

Good quality

Good value for money, great quality

Value For Money14%−0.05

The price is very competitive

Good Price and Fast Delivery,

Good value for money

Advertised Vs Actual Product14%+1.64

Done the job

As described no issues :

Return

3.2% Return rate 92% Fixable by listing

Size-Overall73%▇▇█▇▇▆

Doesn't fit regular football

Not true to size

They are massive

Feet Fit21%▇▃▅█▃█
Length2%▄▁▁▁▁█
Compatibility-Overall2%▁▂▁▁█▁
Advertised Vs Actual Product1%▁▁▄▁█▁

FAQ

Common Football Studs questions

Answered from the same tracked data.