Football on a String

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+96.6%

Conversion, latest week

2.6%

Market size, estimated

£23Ka year

Peak month

December7.5× the quietest month

Top search term

messi gifts for boys29K searches a year

Listings sell for £15.78 on average, from £3.95 to £49.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.78 that is £0 to £2K a year per listing.

Average price

£15.78inside the $15 to $100 sweet spot

Price range

£3.95–£49.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #429 within Boys. It carries 355 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

72%

Out of stock, average day

18.7%

Average rank

#429in Boys

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

355per listing

Listings tracked

43

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months