Skip to content

Football Kit Bag

Fail

The top 5 brands take 99% of clicks, so Football Kit Bag is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£53K/yr93K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
40%top-5 click share · 6 brands · 88 sellers

Flapen Score

Football Kit Bag against its category

The dotted line is the Fashion average. Past it, Football Kit Bag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Kit Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Kit Bag 93K times last year and spent an estimated £53K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
3.7%
Market size, estimated
£53Ka year
Peak month
September3.1× the quietest month
Top search term
adidas gym bag18K searches a year

02 · Price

A sale here is worth £15.53.

Listings sell for £15.53 on average, from £6.21 to £29.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.53 that is £0 to £2K a year per listing.

Average price
£15.53inside the $15 to $100 sweet spot
Price range
£6.21–£29.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #140 within Luggage & Travel Gear. It carries 2,946 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
95%
Out of stock, average day
6.0%
Average rank
#140in Luggage & Travel Gear
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,946per listing
Listings tracked
41

04 · Newcomers

Amazon counts 7 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Football Kit Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

88

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

0%

  • adidas74%
  • NIKE15%
  • Amazon Essentials6%
  • PUMA3%
  • SAWANS1%
  • WUBAYI1%

Demand

Football Kit Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Football Kit Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas gym bag18K/yr
  • adidas duffel bag14K/yr
  • adidas holdall8K/yr
  • adidas sports bag9K/yr
  • adidas drawstring bag9K/yr
  • nike pe bag14K/yr
  • adidas duffle bag5K/yr
  • nike drawstring sports bag7K/yr
  • nike swim bag4K/yr
  • gym bag adidas4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Kit Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+1.04

The bag is huge

Smaller than expected

Bigger than expected

Strap/String Quality16%−0.16

Broken strap

The string broke

Strings popping out

Durability15%−0.14

Broke on first use

broke on first use

Broke in less than a week

Quality-Overall12%

The quality of the bag is very poor

Shocking quality

Low quality

Strength3%−0.02

Not very sturdy

a bit flimsy

It feels a little flimsy in the material

Love

Quality-Overall18%

appears to be of very solid quality

this bag offers good quality

Amazing quality

Size-Overall16%+1.04

Size is perfect for what I need

Good size

Boots fit well

Value For Money6%+0.63

excellent value for money

Good value for money

Great price

Pockets/Compartments6%+0.41

I like the different pockets

Plenty of pockets

This is a fantastic bag with a range of compartments

Advertised Vs Actual Product5%+0.55

As advertised

Just what I needed

As described

Return

3.3% Return rate 78% Fixable by listing

Size-Overall69%▇▇▇███

The bag is huge

Smaller than expected

Bigger than expected

Strap/String Quality7%█▆▇▃▂▄

Broken strap

The string broke

Strings popping out

Quality-Overall4%▄▅▄▃█▇

The quality of the bag is very poor

Shocking quality

Low quality

Durability3%█▄▅▂▆▁

Broke on first use

broke on first use

Broke in less than a week

Material Quality2%▅█▅▇█▃

FAQ

Common Football Kit Bag questions

Answered from the same tracked data.