football kit
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£5.70–£88.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+76.8%90-day search growth — must beat 0% to launch
Review moat
Good683.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£32K£32K/yr · 471K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, football kit is a £32K/yr Amazon United Kingdom market (471K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
football kit market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £31K–£41K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 68%
- Out of stock
- 6.8%
- Avg brand age
- 38 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
124
Top-5 brand share
48%
Top 20: 86%
Top-5 click share
21%
Top 20: 46%
Open market
48%
- adidas15%
- RAWDEM12%
- Score Draw10%
- Soft Gardin5%
- Generic5%
- PUMA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +76.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top football kit search terms
- football shirt89K/yr
- football shirts50K/yr
- messi football kit kids59K/yr
- football jersey38K/yr
- girls football kit41K/yr
- real madrid kit34K/yr
- mbappe football kit kids25K/yr
- neymar jr football kit kids18K/yr
- kids football shirt19K/yr
- messi kit11K/yr
Top football kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RAWDEM #10 Special Design Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Mix 28)
RAWDEM£26.615.0★1 rev
adidas Mens Manchester United 25/26 Home Football Jersey Fan Version (UK Alpha XL Regular Regular Red)
adidas£27.964.5★136 rev
adidas Mens Arsenal Third Shirt 2024 2025 Adults Blue XL
adidas£35.605.0★28 rev
Nike Mens ENT Dri-Fit SS Stadium Home Jersey White/Speed Red/Obsidian/Obsid M
NIKE£74.064.4★37 rev
adidas Mens Squadra25 Jersey Short Sleeve Shirt Black/White XL
adidas£11.274.6★1,771 rev
Newest
by launch dateRAWDEM #10 Special Design Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Mix 28)
RAWDEM£26.611 rev
Soft Gardin Kids Vintage 2009 Lionel #10 Limited Editions Home Football Jersey Shorts Socks Gift Set Retro Youth Sizes (Blue/Red Leo 28)
Soft Gardin£28.162 rev
Soft Gardin 2025/2026 No #10 Home Football Soccer Jersey/Shorts Socks Gift Set Youth Sizes (White 24).
Soft Gardin£29.1019 rev
Soft Gardin 2025/2026 No #10 Home Football Soccer Jersey/Shorts Socks Gift Set Youth Sizes (White 30).
Soft Gardin£24.2619 rev
adidas Mens Squadra25 Jersey Short Sleeve Shirt Black/White XL
adidas£11.271,771 rev
Trending
90-day click momentumRAWDEM #10 Special Design Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Mix 24)
RAWDEM£29.744.0★
Score Draw England 1990 World Cup Third Shirt Blue Large Polyester
Score Draw£30.104.3★
Nike Mens ENT Dri-Fit SS Stadium Home Jersey White/Speed Red/Obsidian/Obsid M
NIKE£74.064.4★
RAWDEM #10 Special Design Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Mix 28)
RAWDEM£26.615.0★
Soft Gardin 2025/2026 No #10 Home Football Soccer Jersey/Shorts Socks Gift Set Youth Sizes (White 30).
Soft Gardin£24.264.1★
What buyers say about football kit
What buyers praise and complain about, mined from review topics.What buyers love
“Great product true to size”
“Good quality shirt”
“happy with the price”
“Soft and good material”
“Super comfortable”
“Lovely colour”
“and the design is stylish and sporty”
“As expected”
“This was a gift for my brother he loves it”
“comfortable, breathable, and stylish option”
What buyers complain about
“Bit tight”
“Low quality”
“Cheap material”
“Way too expensive for what you get”
“Not great it wouldnt fully pump up”
“lasted only 2 games of indoor football - stitching is terrible”
“It was delivered flat”
“literally was coming off while I was pumping it up in my hands”
“its easy to get stain”
“really needed a bit more length to feel comfortable”
Top return reasons
Common questions
- Is football kit profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 113 tracked products. 8 of 59 products launched in the last 360 days are still selling. 90-day search growth is +76.8%. Flapen's verdict: Worth a look (64/100).
- How competitive is the football kit niche?
- 47 brands and 124 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in football kit?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.3%.
- When does demand for football kit peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the football kit niche?
- Listings span £5.70–£88.85; the average listing price is £20.41 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.