Football Kit

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months

471K

Growth, 90 days vs prior 90

+76.8%

Conversion, latest week

0.3%

Market size, estimated

£32Ka year

Peak month

December3.2× the quietest month

Top search term

football shirt89K searches a year

Listings sell for £20.41 on average, from £5.70 to £88.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.41 that is £0 to £2K a year per listing.

Average price

£20.41inside the $15 to $100 sweet spot

Price range

£5.70–£88.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #76 within Sport Specific Clothing. It carries 684 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

82%

Out of stock, average day

6.8%

Average rank

#76in Sport Specific Clothing

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

684per listing

Listings tracked

113

59 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

59

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months