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Football Gifts for Men

Pass

Football Gifts for Men scores 65 out of 100, a Pass. Shoppers spend $38K a year here, search demand grew +68.5% this quarter, and returns run at 0.5% of orders.

Flapen Score
65
65 / 100
Top 4% of 2,461 Fashion niches · +17 vs the category median of 48
Market size
£38K/yr92K searches / yr
90-day growth
+68.5%search demand this quarter
Competition
38%top-5 click share · 30 brands · 58 sellers

Flapen Score

Football Gifts for Men against its category

The dotted line is the Fashion average. Past it, Football Gifts for Men is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Gifts for Men 92K times last year and spent an estimated £38K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+68.5%
Conversion, latest week
3.6%
Market size, estimated
£38Ka year
Peak month
December16.6× the quietest month
Top search term
football gifts for men77K searches a year

02 · Price

A sale here is worth £11.38.

Listings sell for £11.38 on average, from £1.83 to £33.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.38 that is £0 to £1K a year per listing.

Average price
£11.38under the $15 to $100 sweet spot
Price range
£1.83–£33.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #224 within Jumpers, Cardigans & Sweatshirts. It carries 624 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
85%
Out of stock, average day
12.8%
Average rank
#224in Jumpers, Cardigans & Sweatshirts
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
624per listing
Listings tracked
39

04 · Newcomers

Amazon counts 9 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Football Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

58

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

38%

Top 20: 82%

Open market

49%

  • Gain The Edge12%
  • adidas9%
  • Cirorld8%
  • Himozoo8%
  • Second Ave Gift Company7%
  • Manchester United6%

Demand

Football Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 16.6×

Search terms

Top Football Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football gifts for men77K/yr
  • funny football gifts9K/yr
  • football gifts for man6K/yr

Reviews and returns

What reviews say buyers love and hate about Football Gifts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+0.14

the socks are not amazing quality -

Cheap rubbish

Awful quality

Size-Overall15%−0.09

they are very short

Very small

Short Socks

Advertised Vs Actual Product9%−0.10

Not as described

Not as advertised

description completely wrong

Value For Money7%+0.59

Its quite expensive for six cans

They do seem a bit on the expensive size

Waste of money

Thickness5%−0.05

These socks are quite thin

Theyre a thinner material

really thin glass

Love

Quality-Overall22%+0.14

The glass mugs are really good quality

This is a decent quality mug

Decent quality

Gifting Purpose18%+2.05

Cute gift

Great gift

Fun gift

Value For Money10%+0.59

Good value

Great value

Excellent value for money

Size-Overall7%−0.09

these fit comfortably

Fit well

also arent too tight

Comfort-Overall5%+0.59

Very comfy

Comfortable to wear

feels comfortable to hold

Return

0.5% Return rate 64% Fixable by listing

Size-Overall46%▄▅█▆▅▄

they are very short

Very small

Short Socks

Quality-Overall16%▃▁▁▁▂█

the socks are not amazing quality -

Cheap rubbish

Awful quality

Advertised Vs Actual Product5%█▁▁▁▁▆

Not as described

Not as advertised

description completely wrong

Leak-Proof3%▅▁▁██▃
Gifting Purpose3%▇▁█▁▁▆

this would be unsuitable for a Christmas gift this year

FAQ

Common Football Gifts for Men questions

Answered from the same tracked data.