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Football Gear

Fail

Prices span $5.38–$14.28, mostly outside the sweet spot, so Football Gear is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£620K/yr1.9M searches / yr
90-day growth
-11.3%search demand this quarter
Competition
71%top-5 click share · 7 brands · 8 sellers

Flapen Score

Football Gear against its category

The dotted line is the Fashion average. Past it, Football Gear is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Gear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Gear 1.9M times last year and spent an estimated £620K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £620K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
3.6%
Market size, estimated
£620Ka year
Top search term
grip socks739K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £5.38 to £14.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.26 that is £19K to £23K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£5.38–£14.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£23K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #17 within Boys. It carries 1,336 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#17in Boys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,336per listing
Listings tracked
17

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Football Gear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£62K£124K£186K£248K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Gain The Edge62%
  • OnseToday13%
  • mtuihfo7%
  • LUX SPORTS7%
  • LION SPORTSWEAR5%
  • Gendewiner5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Football Gear search demand

Weekly searches over the year. Pick a range.

25K15KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Football Gear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grip socks739K/yr
  • football socks244K/yr
  • football stuff96K/yr
  • football accessories104K/yr
  • grip socks football140K/yr
  • gain the edge grip socks108K/yr
  • football grip socks70K/yr
  • kids grip socks44K/yr
  • grip socks kids44K/yr
  • white grip socks24K/yr

Reviews and returns

What reviews say buyers love and hate about Football Gear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.22

Very small sizing

Too tight

Too big

Quality-Overall13%+1.30

Poor quality

Bad Quality, 1 pair already ripped after being worn once

Quality very average

Gap/Hole8%−0.05

Holes are developing quickly

already a hole in one of them

Holes in them after 1 wear

Stretchability/Expandability/Elasticity7%−0.04

Elastic is too tight

Shrinks- which makes the elastic tighter round the ankle area

Advertised Vs Actual Product5%

Misleading images

Love

Quality-Overall34%+1.30

Kids liked these & no complaint and were cheaper than the branded versions

Good quality socks

Good quality

Value For Money15%+1.58

Good price

Great value

Excellent value for money

Size-Overall13%−0.22

True to size

Fits well

they are quite snug

Comfort-Overall11%+0.62

Really comfortable

Comfortable to wear and look good

Comfy sock

Exercise/Sports Suitability8%+0.77

bought them for pilates they were very useful

Good socks

Great for yoga and Pilates

Return

0.8% Return rate 89% Fixable by listing

Size-Overall76%▇▆▇█▇█

Very small sizing

Too tight

Too big

Feet Fit6%▄▄▃▃█▃
Quality-Overall3%▁▅█▂▃▇

Poor quality

Bad Quality, 1 pair already ripped after being worn once

Quality very average

Gap/Hole3%▂█▁▃▅▂

Holes are developing quickly

already a hole in one of them

Holes in them after 1 wear

Length2%█▁▄▁▂▄

FAQ

Common Football Gear questions

Answered from the same tracked data.