Football Boots
FailBuyers convert on only 0.3% of searches, so Football Boots is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £157K/yr2.5M searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 12%top-5 click share · 37 brands · 82 sellers
Flapen Score
Football Boots against its category
The dotted line is the Fashion average. Past it, Football Boots is stronger. Inside it, weaker.
Market
The Football Boots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Football Boots 2.5M times last year and spent an estimated £157K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £157Ka year
- Peak month
- September2.8× the quietest month
- Top search term
- football boots979K searches a year
02 · Price
A sale here is worth £23.57.
Listings sell for £23.57 on average, from £6.22 to £66.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £23.57 that is £0 to £2K a year per listing.
- Average price
- £23.57inside the $15 to $100 sweet spot
- Price range
- £6.22–£66.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #43 within Boys. It carries 648 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 98%
- Out of stock, average day
- 10.3%
- Average rank
- #43in Boys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 648per listing
- Listings tracked
- 257
04 · Newcomers
Amazon counts 4 of last year's 122 launches as successful.
122 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 122
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Football Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
adidas F50 Messi Club Firm Multi Ground Football Boots Kids FTWR White/Lucid red/Silver met 5 UK Child
- Price
- £21.98
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 1y ago

adidas Unisex F50 Club Firm Ground/Multi Ground Football Boots Core Black/Iron Metallic/Lucid Lemon 8 UK
- Price
- £22.99
- Rating
- 4.4/5
- Reviews
- 904
- Age
- 1y ago

adidas Unisex Predator Club Firm Ground/Multi Ground Football Boots Core Black/Carbon/Lucid Lemon 9 UK
- Price
- £23.03
- Rating
- 4.4/5
- Reviews
- 1,460
- Age
- 1y ago

adidas Unisex Predator Club Firm Ground/Multi Ground Football Boots Core Black/Grey Four/Lucid Red 9 UK
- Price
- £20.52
- Rating
- 4.4/5
- Reviews
- 1,460
- Age
- 1y ago

adidas Unisex Kids COPA Pure III Club Firm Ground/Multi Ground Football Boots Kids Core Black/Cloud White/Lucid Lemon 5 UK
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 535
- Age
- 1y ago
Trending
90-day click momentum
Boys Football Boots Shoes Kids Girls FG/AG Soccer Athletics Training Sport Running Shoes Profession Competition Teenager Indoor Outdoor Cleats Sneakers for Unisex
- Price
- £17.68
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 7mo ago

adidas Unisex F50 Club Firm Ground/Multi Ground Football Boots core Black/Lucid red/core Black 6 UK
- Price
- £23.03
- Rating
- 4.4/5
- Reviews
- 904
- Age
- 5mo ago

adidas Unisex Kids F50 Club Firm Ground/Multi Ground Football Boots Kids Core Black/Iron Metallic/Lucid Lemon 10 UK Child
- Price
- £19.62
- Rating
- 4.7/5
- Reviews
- 863
- Age
- 1y ago

adidas Unisex F50 Club Firm Ground/Multi Ground Football Boots Purple Rush/Cloud White/Lucid Lemon 10 UK
- Price
- £21.07
- Rating
- 4.4/5
- Reviews
- 904
- Age
- 1y ago

Boys Football Boots Kids Girls Soccer Shoe FG/AG Athletics Soccer Training Sport Shoes Teenager Profession Competition Running Shoes Indoor Outdoor Football Shoes Sneakers for Unisex
- Price
- £17.44
- Rating
- 4.5/5
- Reviews
- 1,354
- Age
- 1y ago
Newest
by launch date
adidas Unisex Predator Club Fold-Over Tongue Firm Ground/Multi Ground Football Boots Shoes Core Black/FTWR White/Lucid Red 10 UK
- Price
- £38.04
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1mo ago

Skechers Mens Skx_2 Club Mg Mens Soccer Cleats - Lightweight Athletic Running Boots for Men Red Synthetic/Black Trim 10 UK
- Price
- £37.39
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago

adidas Unisex F50 Club Firm Ground/Multi Ground Football Boots core Black/Lucid red/core Black 6 UK
- Price
- £23.03
- Rating
- 4.4/5
- Reviews
- 904
- Age
- 5mo ago

Mokayu Mens Cleats Football Boots Soccer Shoes High Top Training Football Shoes for Professional Sport Outdoor Sneaker Pink UK 6.5
- Price
- £25.86
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 7mo ago

Boys Football Boots Shoes Kids Girls FG/AG Soccer Athletics Training Sport Running Shoes Profession Competition Teenager Indoor Outdoor Cleats Sneakers for Unisex
- Price
- £17.68
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
82
Top-5 brand share
69%
Top 20: 94%
Top-5 click share
12%
Top 20: 31%
Open market
33%
- adidas42%
- Hanani10%
- NIKE4%
- DREAM PAIRS4%
- PUMA3%
- Gola3%
Demand
Football Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Football Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- football boots979K/yr
- astro turf football boots228K/yr
- kids football boots176K/yr
- nike football boots124K/yr
- football shoes77K/yr
- football boots kids95K/yr
- mens football boots110K/yr
- boys football boots107K/yr
- adidas football boots75K/yr
- football boots mens51K/yr
Reviews and returns
What reviews say buyers love and hate about Football Boots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too short
Ridiculously narrow
Too small
They don't last
not durable
they have ripped
Too narrow
Some boots can come up narrow
Not very comfortable
Comfort is poor
Very uncomfortable and the quality is very poor
Bad quality
Rubbish
Love
Very rich quality
Quality of sock seems good
Good quality
Fit well
Grandson chose and loves them, lovely fit true to size
I like the fact that sizes are just as described
Very comfy
which makes them comfortable to wear during games
Shoes are very comfortable
Good price
Good value for money
Value for money
True to picture
exactly as described
Just what i needed
Return
6.2% Return rate 87% Fixable by listing
Far too short
Ridiculously narrow
Too small
They are a little more narrow than expected so if you're someone with wider feet it may be best looking elsewhere or sizing up a size or two
still nowhere near getting on my feet
Too narrow
Some boots can come up narrow
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Football Boots questions
Answered from the same tracked data.









