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Football Boots

Fail

Buyers convert on only 0.3% of searches, so Football Boots is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£157K/yr2.5M searches / yr
90-day growth
-3.7%search demand this quarter
Competition
12%top-5 click share · 37 brands · 82 sellers

Flapen Score

Football Boots against its category

The dotted line is the Fashion average. Past it, Football Boots is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Boots 2.5M times last year and spent an estimated £157K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
0.3%
Market size, estimated
£157Ka year
Peak month
September2.8× the quietest month
Top search term
football boots979K searches a year

02 · Price

A sale here is worth £23.57.

Listings sell for £23.57 on average, from £6.22 to £66.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £23.57 that is £0 to £2K a year per listing.

Average price
£23.57inside the $15 to $100 sweet spot
Price range
£6.22–£66.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #43 within Boys. It carries 648 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
10.3%
Average rank
#43in Boys
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
648per listing
Listings tracked
257

04 · Newcomers

Amazon counts 4 of last year's 122 launches as successful.

122 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
122
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Football Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

82

Top-5 brand share

69%

Top 20: 94%

Top-5 click share

12%

Top 20: 31%

Open market

33%

  • adidas42%
  • Hanani10%
  • NIKE4%
  • DREAM PAIRS4%
  • PUMA3%
  • Gola3%

Demand

Football Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Football Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football boots979K/yr
  • astro turf football boots228K/yr
  • kids football boots176K/yr
  • nike football boots124K/yr
  • football shoes77K/yr
  • football boots kids95K/yr
  • mens football boots110K/yr
  • boys football boots107K/yr
  • adidas football boots75K/yr
  • football boots mens51K/yr

Reviews and returns

What reviews say buyers love and hate about Football Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.29

Far too short

Ridiculously narrow

Too small

Durability8%−0.09

They don't last

not durable

they have ripped

Width5%−0.03

Too narrow

Some boots can come up narrow

Comfort-Overall4%+1.33

Not very comfortable

Comfort is poor

Very uncomfortable and the quality is very poor

Quality-Overall3%+1.09

Bad quality

Rubbish

Love

Quality-Overall29%+1.09

Very rich quality

Quality of sock seems good

Good quality

Size-Overall15%−0.29

Fit well

Grandson chose and loves them, lovely fit true to size

I like the fact that sizes are just as described

Comfort-Overall15%+1.33

Very comfy

which makes them comfortable to wear during games

Shoes are very comfortable

Value For Money14%+1.37

Good price

Good value for money

Value for money

Advertised Vs Actual Product4%+0.23

True to picture

exactly as described

Just what i needed

Return

6.2% Return rate 87% Fixable by listing

Size-Overall66%█▇▇█▇▇

Far too short

Ridiculously narrow

Too small

Feet Fit16%▅▇█▅▇█

They are a little more narrow than expected so if you're someone with wider feet it may be best looking elsewhere or sizing up a size or two

still nowhere near getting on my feet

Width8%█▇▇▆▅▆

Too narrow

Some boots can come up narrow

Advertised Vs Actual Product2%▂▃▃▄▂█
Length1%▇▃▃▂█▃

FAQ

Common Football Boots questions

Answered from the same tracked data.