Is football boots profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 257 tracked products. 4 of 122 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (49/100).

How competitive is the football boots niche?

37 brands and 82 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in football boots?

Top complaints mined from reviews: Size-Overall, Durability, Width. The return rate is 6.2% — above our launch gate.

When does demand for football boots peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the football boots niche?

Listings span £6.22–£66.54; the average listing price is £23.57 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.

football boots

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible£23.57

avg listing price — sweet spot $15–$100

Price range

Great£6.22–£66.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good647.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£157K

£157K/yr · 2.5M searches

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United Kingdom niche tracking, football boots is a £157K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

football boots market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: £189K–£236K; units × avg price
Conversion rate: 0.3%
Avg BSR: #43
Page quality: 0%
Prime: 98%
Sponsored: 70%
Out of stock: 10.3%
Avg brand age: 43 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

69%

Top 20: 94%

Top-5 click share

12%

Top 20: 31%

Open market

33%

adidas42%
Hanani10%
NIKE4%
DREAM PAIRS4%
PUMA3%
Gola3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top football boots search terms

football boots979K/yr -6.2%0.1% conv.
astro turf football boots228K/yr -7.3%0.2% conv.
kids football boots176K/yr -12.3%0.2% conv.
nike football boots124K/yr +0.9%0.1% conv.
football shoes77K/yr +41.5%0.1% conv.
football boots kids95K/yr +32.0%0.1% conv.
mens football boots110K/yr -9.0%0.2% conv.
boys football boots107K/yr -9.7%0.2% conv.
adidas football boots75K/yr -14.7%0.1% conv.
football boots mens51K/yr +67.0%0.2% conv.

All search terms

Top football boots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

adidas F50 Messi Club Firm Multi Ground Football Boots Kids FTWR White/Lucid red/Silver met 5 UK Child

adidas£21.984.5★226 rev

adidas Unisex F50 Club Firm Ground/Multi Ground Football Boots Core Black/Iron Metallic/Lucid Lemon 8 UK

adidas£22.994.4★904 rev

adidas Unisex Predator Club Firm Ground/Multi Ground Football Boots Core Black/Carbon/Lucid Lemon 9 UK

adidas£23.034.4★1,460 rev

adidas Unisex Predator Club Firm Ground/Multi Ground Football Boots Core Black/Grey Four/Lucid Red 9 UK

adidas£20.524.4★1,460 rev

adidas Unisex Kids COPA Pure III Club Firm Ground/Multi Ground Football Boots Kids Core Black/Cloud White/Lucid Lemon 5 UK

adidas£20.904.5★535 rev

Newest

by launch date

adidas Unisex Predator Club Fold-Over Tongue Firm Ground/Multi Ground Football Boots Shoes Core Black/FTWR White/Lucid Red 10 UK

adidas£38.04104 rev

1mo ago

Skechers Mens Skx_2 Club Mg Mens Soccer Cleats - Lightweight Athletic Running Boots for Men Red Synthetic/Black Trim 10 UK

Skechers£37.396 rev

5mo ago

adidas Unisex F50 Club Firm Ground/Multi Ground Football Boots core Black/Lucid red/core Black 6 UK

adidas£23.03904 rev

5mo ago

Mokayu Mens Cleats Football Boots Soccer Shoes High Top Training Football Shoes for Professional Sport Outdoor Sneaker Pink UK 6.5

Mokayu£25.8616 rev

7mo ago

Boys Football Boots Shoes Kids Girls FG/AG Soccer Athletics Training Sport Running Shoes Profession Competition Teenager Indoor Outdoor Cleats Sneakers for Unisex

Hanani£17.68827 rev

7mo ago

What buyers say about football boots

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Very rich quality”

Size-Overall15%

“Fit well”

Comfort-Overall15%

“Very comfy”

Value For Money14%

“Good price”

Advertised Vs Actual Product4%

“True to picture”

Heel Support2%

“My daughter also says she feels like it gives her they extra support is well around her feet”

Shape/Style1%

“The style is also quite nice it isn't bulk yet isn't tiny it has a nice padding at the back for extra support and comfort”

Durability1%

“Good and durable”

Weight Light1%

“Lightweight soccer boot”

Machine Wash Suitability1%

“Fit well and still look on good condition after multiple washes”

What buyers complain about

Size-Overall48%

“Far too short”

Durability8%

“They don't last”

Width5%

“Too narrow”

Comfort-Overall4%

“Not very comfortable”

Quality-Overall3%

“Bad quality”

Material Quality2%

“Nasty plastic feel to them”

Feet Fit2%

“They are a little more narrow than expected so if you're someone with wider feet it may be best looking elsewhere or sizing up a size or two”

Strength2%

“not strong enough”

Functionality-Overall1%

“execution is poor”

Adhesion/Stickiness1%

“doesnt actually stay on the laces”

Top return reasons

Size-Overall66%

Feet Fit16%

Width8%

Advertised Vs Actual Product2%

Length1%

Comfort-Overall1%

Quality-Overall1%

Color1%