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Football Boot Laces

Fail

Demand is soft, at -45.4% this quarter, so Football Boot Laces is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£31K/yr64K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
70%top-5 click share · 8 brands · 12 sellers

Flapen Score

Football Boot Laces against its category

The dotted line is the Fashion average. Past it, Football Boot Laces is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Boot Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Boot Laces 64K times last year and spent an estimated £31K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
5.0%
Market size, estimated
£31Ka year
Top search term
laceeze19K searches a year

02 · Price

A sale here is worth £9.61.

Listings sell for £9.61 on average, from £3.13 to £24.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.61 that is £2K to £5K a year per listing.

Average price
£9.61under the $15 to $100 sweet spot
Price range
£3.13–£24.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #336 within Shoe, Jewellery & Watch Accessories. It carries 3,072 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#336in Shoe, Jewellery & Watch Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,072per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Football Boot Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • LACEEZE68%
  • CCSOFTIME8%
  • UamGlsob6%
  • GRIP:SEVEN6%
  • TwizzTop6%
  • VSUDO2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Football Boot Laces search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Football Boot Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laceeze19K/yr
  • football boot laces11K/yr
  • laceeze for football boots kids7K/yr
  • football boot lace covers7K/yr
  • football laces5K/yr
  • football lace covers4K/yr
  • lace covers for football boots3K/yr
  • laceeze kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Football Boot Laces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability38%−0.28

Broken

Lasted two weeks before breaking

broke after a few weeks

Quality-Overall15%+1.54

Cheap and nasty

Low quality

Poor quality compare to previous pair my son had

Instructions/User Manual/Troubleshooting6%−0.04

Instructions for use are awful

No proper instructions sadly

Instructions useless

Size-Overall6%

Still not convinced that Ive fitted them correctly

Very long

Thickness4%−0.03

Says boots and they are thin shoelaces no good for boots

Love

Quality-Overall30%+1.54

Good quality shoe laces

Excellent quality

Great product

Ease Of Use20%+0.90

Easy to use

Very easy for my autistic son to manage

Easy enough to put in

Advertised Vs Actual Product11%+0.54

Exactly as described

Does exactly what you

Just what I needed

Length5%+0.48

Theyre a good length

Perfect length for boots - good price

long enough to lace up my boots

Size-Overall4%

Easy to fit and use

fit work boots perfectly

Return

0.5% Return rate 54% Fixable by listing

Size-Overall20%█▃▄▅▄▃

Still not convinced that Ive fitted them correctly

Very long

Feet Fit18%▂█▁▅▂▂
Durability12%▃█▆▅▂▆

Broken

Lasted two weeks before breaking

broke after a few weeks

Color11%▄▅▇▆▄█
Length10%▂▃█▁▁▅

FAQ

Common Football Boot Laces questions

Answered from the same tracked data.