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Football Boot Laces

Fail

Demand is soft, at -45.4% this quarter, so Football Boot Laces is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£31K/yr64K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
70%top-5 click share · 8 brands · 12 sellers

Flapen Score

Football Boot Laces against its category

The dotted line is the Fashion average. Past it, Football Boot Laces is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Boot Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Boot Laces 64K times last year and spent an estimated £31K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
5.0%
Market size, estimated
£31Ka year
Top search term
laceeze19K searches a year

02 · Price

A sale here is worth £9.61.

Listings sell for £9.61 on average, from £3.13 to £24.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.61 that is £2K to £5K a year per listing.

Average price
£9.61under the $15 to $100 sweet spot
Price range
£3.13–£24.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #336 within Shoe, Jewellery & Watch Accessories. It carries 3,072 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#336in Shoe, Jewellery & Watch Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,072per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Football Boot Laces products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

4%

  • LACEEZE68%
  • CCSOFTIME8%
  • UamGlsob6%
  • GRIP:SEVEN6%
  • TwizzTop6%
  • VSUDO2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Football Boot Laces search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Football Boot Laces search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • laceeze19K/yr
  • football boot laces11K/yr
  • laceeze for football boots kids7K/yr
  • football boot lace covers7K/yr
  • football laces5K/yr
  • football lace covers4K/yr
  • lace covers for football boots3K/yr
  • laceeze kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Football Boot Laces

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Durability”
0.5%of orders come back
“Broken”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Football Boot Laces questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data