Skip to content

Football Bibs

Fail

Shoppers spend only $47K a year here, so Football Bibs is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£47K/yr158K searches / yr
90-day growth
+17.5%search demand this quarter
Competition
64%top-5 click share · 10 brands · 14 sellers

Flapen Score

Football Bibs against its category

The dotted line is the Fashion average. Past it, Football Bibs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Bibs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Bibs 158K times last year and spent an estimated £47K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+17.5%
Conversion, latest week
2.1%
Market size, estimated
£47Ka year
Peak month
September2.5× the quietest month
Top search term
football bibs56K searches a year

02 · Price

A sale here is worth £13.89.

Listings sell for £13.89 on average, from £6.21 to £27.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.89 that is £0 to £1K a year per listing.

Average price
£13.89under the $15 to $100 sweet spot
Price range
£6.21–£27.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #285 within Boys. It carries 301 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
10.6%
Average rank
#285in Boys
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
301per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Football Bibs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

5%

  • GSi49%
  • AUYAO22%
  • FORZA8%
  • Sterling Sports7%
  • Hy-Pro7%
  • BSBUY2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Football Bibs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 2.5×

Search terms

Top Football Bibs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football bibs56K/yr
  • football bibs adult23K/yr
  • sports bibs18K/yr
  • football bibs kids10K/yr
  • training bibs9K/yr
  • bibs football7K/yr
  • football vest4K/yr
  • kids football bibs7K/yr
  • sports bibs for adults6K/yr
  • sports bibs for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Bibs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product36%−0.50

Misleading

The description is so confusing

Not size as stated

Size-Overall26%+1.21

Very small

Slightly small for the bigger boys

Very small more just for kids

Quality-Overall14%+0.45

Poor quality

Strength14%−0.17

Simply not robust enough, within a few weeks the bibs are coming apart at neck and shoulders

Weak bibs

Love

Size-Overall39%+1.21

They fitted well

Great fit for 6-7 year old

Good sized bibs

Quality-Overall22%+0.45

Excellent product

Decent quality and good for the price

Weather Proof17%+1.99

Good for cold weather sessions

Quick Drying6%

as it keeps them dry in the summer

Efficiency6%−0.05

But works ok

Return

2.6% Return rate 93% Fixable by listing

Size-Overall91%▆▇▇▇█▇

Very small

Slightly small for the bigger boys

Very small more just for kids

Advertised Vs Actual Product5%▁▅▃▅▁█

Misleading

The description is so confusing

Not size as stated

Quality-Overall3%█▁▁▂▁▁

Poor quality

Color1%▁▁▁▁▁█
Functionality-Overall1%▁▁▁█▁▁

FAQ

Common Football Bibs questions

Answered from the same tracked data.