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Football Bibs

Fail

Shoppers spend an estimated $47K a year here, so Football Bibs is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£47K/yr158K searches / yr
90-day growth
+17.5%search demand this quarter
Competition
64%top-5 click share · 10 brands · 14 sellers

Flapen Score

Football Bibs against its category

The dotted line is the Fashion average. Past it, Football Bibs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Bibs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Bibs 158K times last year and spent an estimated £47K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+17.5%
Conversion, latest week
2.1%
Market size, estimated
£47Ka year
Peak month
September2.5× the quietest month
Top search term
football bibs56K searches a year

02 · Price

A sale here is worth £13.89.

Listings sell for £13.89 on average, from £6.21 to £27.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.89 that is £0 to £1K a year per listing.

Average price
£13.89under the $15 to $100 sweet spot
Price range
£6.21–£27.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #285 within Boys. It carries 301 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
10.6%
Average rank
#285in Boys
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
301per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Football Bibs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 97%

Open market

5%

  • GSi49%
  • AUYAO22%
  • FORZA8%
  • Sterling Sports7%
  • Hy-Pro7%
  • BSBUY2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Football Bibs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 2.5×

Search terms

Top Football Bibs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football bibs56K/yr
  • football bibs adult23K/yr
  • sports bibs18K/yr
  • football bibs kids10K/yr
  • training bibs9K/yr
  • bibs football7K/yr
  • football vest4K/yr
  • kids football bibs7K/yr
  • sports bibs for adults6K/yr
  • sports bibs for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Bibs

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Advertised Vs Actual Product”
2.6%of orders come back
“Misleading”
A buyer, on “Advertised Vs Actual Product”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Football Bibs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data