foot spray
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Market size
Good£426K£426K/yr · 331K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.79–£20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,233.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, foot spray is a £426K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
foot spray market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £369K–£442K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 35%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Odor-Eaters77%
- Dr. Scholl's10%
- Kaps5%
- Salt Of the Earth4%
- Ellis Harper2%
- SZ STAR2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Top foot spray search terms
- odour eaters100K/yr
- foot spray57K/yr
- odor eaters50K/yr
- odour eaters insoles27K/yr
- foot spray for smelly feet21K/yr
- odour eaters spray8K/yr
- odor eaters spray17K/yr
- odor eaters insoles14K/yr
- foot odour spray12K/yr
- anti odour insoles5K/yr
Top foot spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Odor-Eaters Ultra Comfort Odour-Destroying Deodorising comfort insoles for everyday wear
Odor-Eaters£2.834.3★2,888 rev
Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml
Odor-Eaters£2.794.4★4,686 rev
Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml
Odor-Eaters£3.404.5★5,916 rev
Odor-Eaters Supertuff Odour-Destroying Heavy duty insoles for work wear - Packaging May Vary
Odor-Eaters£5.214.3★3,746 rev
6 Pair Pack Anti Odour Shoe Insoles Set with Odor Eating Charcoal | Shoe Inserts | Kaps Odour Stop | Cut to Size
Kaps£9.614.3★4,754 rev
Newest
by launch date
SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
SZ STAR£8.4563 rev
Odor-Eaters Super Tough Insoles for Work Wear x 3 Pairs
Odor-Eaters£12.48114 rev
Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes (Pack of 3)
Odor-Eaters£13.8262 rev
Shoe Ninja Shoe Deodoriser - Shoe Odour Eliminator with Activated Charcoal Versatile and Reusable Deodoriser Bags for Shoes Football Boot Deodoriser and Shoe Smell Remover Great for Sports - 2pk
Ellis Harper£8.742,953 rev
6 Pair Pack Anti Odour Shoe Insoles Set with Odor Eating Charcoal | Shoe Inserts | Kaps Odour Stop | Cut to Size
Kaps£9.614,754 rev
Trending
90-day click momentum
Odor-Eaters Ultra Comfort Odour-Destroying Deodorising Comfort Insoles for Everyday Wear Twin Pack
Odor-Eaters£9.114.3★
SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula
SZ STAR£8.454.2★
Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes (Pack of 3)
Odor-Eaters£13.824.6★
Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
Dr. Scholl's£5.184.6★
Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 1
Dr. Scholl's£3.634.6★
What buyers say about foot spray
What buyers praise and complain about, mined from review topics.What buyers love
“Smells pleasant and is effective”
“matches the description”
“They're very good quality, it was easy to cut them to adjust the size, they're soft and comfortable, and perfectly fit any shoes as they're not too thick”
“Great value”
“Does the job”
“Fit perfectly into the boots”
“Easy to use”
“are very comfortable”
“Very good freshness”
“These are best foot shoe sprays around”
What buyers complain about
“not as effective as some of the other brands that smell nice”
“started to fall apart after just two days”
“are a waste of money”
“Didn't work”
“Because just rebottling any other old deodorant and saying it's special foot stuff, while not even bothering to check the bottle print, makes it and claims of special formulation feel like a lazy scam”
“doesnt dry well”
“Poor Quality”
“Theyre quite flimsy”
“crumple up when you put your foot in”
“wont go back in flat”
Top return reasons
Common questions
- Is foot spray profitable to sell on Amazon United Kingdom?
- The niche generates £426K/yr across 17 tracked products. 90-day search growth is +37.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the foot spray niche?
- 6 brands and 62 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in foot spray?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- When does demand for foot spray peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the foot spray niche?
- Listings span £2.79–£20.33; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 4,233 reviews — the moat a new listing must climb.