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Foot Spray

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Foot Spray is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£426K/yr331K searches / yr
90-day growth
+37.0%search demand this quarter
Competition
70%top-5 click share · 6 brands · 62 sellers

Flapen Score

Foot Spray against its category

The dotted line is the Fashion average. Past it, Foot Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Spray 331K times last year and spent an estimated £426K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
+37.0%
Conversion, latest week
17.5%
Market size, estimated
£426Ka year
Peak month
June3.1× the quietest month
Top search term
odour eaters100K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £2.79 to £20.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.37 that is £22K to £29K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£2.79–£20.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Shoe, Jewellery & Watch Accessories. It carries 4,233 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#42in Shoe, Jewellery & Watch Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,233per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Foot Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£85K£128K£171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

62

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Odor-Eaters77%
  • Dr. Scholl's10%
  • Kaps5%
  • Salt Of the Earth4%
  • Ellis Harper2%
  • SZ STAR2%
  • Open — no brand owns it (0%)

Demand

Foot Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Foot Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odour eaters100K/yr
  • foot spray57K/yr
  • odor eaters50K/yr
  • odour eaters insoles27K/yr
  • foot spray for smelly feet21K/yr
  • odour eaters spray8K/yr
  • odor eaters spray17K/yr
  • odor eaters insoles14K/yr
  • foot odour spray12K/yr
  • anti odour insoles5K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell28%−0.03

not as effective as some of the other brands that smell nice

Not a good smell

it doesn't smell particularly well

Durability12%−0.11

started to fall apart after just two days

have little durability

Fall apart very quickly

Value For Money6%+0.39

are a waste of money

Too expensive

shame about the price

Functionality-Overall6%−0.07

Didn't work

DOSE NOT WORK

Doesnt work

Advertised Vs Actual Product3%+1.33

Because just rebottling any other old deodorant and saying it's special foot stuff, while not even bothering to check the bottle print, makes it and claims of special formulation feel like a lazy scam

Be careful of the marketing guys

No picture this time

Love

Smell24%−0.03

Smells pleasant and is effective

Nice fresh scent

Nice fragrance

Advertised Vs Actual Product13%+1.33

matches the description

Works as described

Did the job

Quality-Overall13%+0.87

They're very good quality, it was easy to cut them to adjust the size, they're soft and comfortable, and perfectly fit any shoes as they're not too thick

No complaints

Excellent product

Value For Money8%+0.39

Great value

Good price

Good value for money

Efficiency7%+0.62

Does the job

Effective

Works well

Return

0.0% Return rate 40% Fixable by listing

Size-Overall28%▁▇▁█▅▄
Thin14%▁▂█▁▁▄
Value For Money8%▁▁▁▁▁█

are a waste of money

Too expensive

shame about the price

Width8%█▁▁▁▂▁
Comfort-Overall6%▁▁▁▁▅█

FAQ

Common Foot Spray questions

Answered from the same tracked data.