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Foot Spray

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Foot Spray is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£426K/yr331K searches / yr
90-day growth
+37.0%search demand this quarter
Competition
70%top-5 click share · 6 brands · 62 sellers

Flapen Score

Foot Spray against its category

The dotted line is the Fashion average. Past it, Foot Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Spray 331K times last year and spent an estimated £426K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
+37.0%
Conversion, latest week
17.5%
Market size, estimated
£426Ka year
Peak month
June3.1× the quietest month
Top search term
odour eaters100K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £2.79 to £20.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.37 that is £22K to £29K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£2.79–£20.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Shoe, Jewellery & Watch Accessories. It carries 4,233 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#42in Shoe, Jewellery & Watch Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,233per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Foot Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£85K£128K£171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

62

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • Odor-Eaters77%
  • Dr. Scholl's10%
  • Kaps5%
  • Salt Of the Earth4%
  • Ellis Harper2%
  • SZ STAR2%
  • Open — no brand owns it (0%)

Demand

Foot Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Foot Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • odour eaters100K/yr
  • foot spray57K/yr
  • odor eaters50K/yr
  • odour eaters insoles27K/yr
  • foot spray for smelly feet21K/yr
  • odour eaters spray8K/yr
  • odor eaters spray17K/yr
  • odor eaters insoles14K/yr
  • foot odour spray12K/yr
  • anti odour insoles5K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Spray

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“not as effective as some of the other brands that smell nice”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Foot Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data