Fnaf
FailDemand is soft, at -42.7% this quarter, so Fnaf is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £299K/yr2.1M searches / yr
- 90-day growth
- -42.7%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 164 sellers
Flapen Score
Fnaf against its category
The dotted line is the Fashion average. Past it, Fnaf is stronger. Inside it, weaker.
Market
The Fnaf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fnaf 2.1M times last year and spent an estimated £299K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -42.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £299Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- fnaf684K searches a year
02 · Price
A sale here is worth £12.96.
Listings sell for £12.96 on average, from £6.31 to £26.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.96 that is £1K to £3K a year per listing.
- Average price
- £12.96under the $15 to $100 sweet spot
- Price range
- £6.31–£26.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #588 within Boys. It carries 494 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 80%
- Out of stock, average day
- 17.1%
- Average rank
- #588in Boys
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 494per listing
- Listings tracked
- 46
04 · Newcomers
7 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Fnaf products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FIVE NIGHTS AT FREDDYS Lets Party Short Pyjama Set FNAF PJs for Kids (7-8 Years) Black
- Price
- £11.08
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Five Nights at Freddys Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-In-The-Dark Eyes
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 11mo ago

FIVE NIGHTS AT FREDDYS Boys Pyjamas Set Offical Licenced FNAF Merchandise Black Age 5-6 Years
- Price
- £13.11
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 1y ago

FIVE NIGHTS AT FREDDYS Boys 3 Pack Kids T-Shirts Childrens Multipack Tshirt for Kids (9-10 Years) Multicoloured
- Price
- £13.41
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Trending
estimated 90-day click momentum
Five Nights at Freddys Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-In-The-Dark Eyes
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 4mo ago

Five Nights at Freddys Withered Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-In-The-Dark Eyes
- Price
- £8.79
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 4mo ago

Five Nights at Freddys 6-Inch Endo-Series Collector Figure - 6-Inch Endo-1 with Swapable Toy Freddy and VR Toy Freddy Parts
- Price
- £21.43
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 4mo ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

shumintaojin Kids Boys pajamas set Game Cartoon Girls clothing set fashion Sleepwear Long sleeved T-shirt+pants 5-12Years (UK Age 11 Years 12 Years Regular Style 1)
- Price
- £15.07
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 2y ago
Newest
by launch date
Five Nights at Freddys Withered Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-In-The-Dark Eyes
- Price
- £8.79
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 4mo ago

Five Nights at Freddys Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-In-The-Dark Eyes
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 4mo ago

Five Nights at Freddys 6-Inch Endo-Series Collector Figure - 6-Inch Endo-1 with Swapable Toy Freddy and VR Toy Freddy Parts
- Price
- £21.43
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 4mo ago

YZR 48pcs Freddys Figures 5 Nights Figures include 12pcs Figures 12pcs Accessories 24pcs Interchangeable Masks for Game Fans
- Price
- £22.46
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Five Nights at Freddys Toy Chica - 5-Inch Articulated Figure with Jumpscare Feature and Glow-In-The-Dark Eyes
- Price
- £10.11
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
164
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 74%
Open market
4%
- FIVE NIGHTS AT FREDDY'S27%
- Jazwares24%
- shumintaojin23%
- Funko18%
- FUNKO GAMES3%
- YZR2%
- Open — no brand owns it (5 brands, 4%)
Demand
Fnaf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Fnaf search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fnaf684K/yr
- five nights at freddys675K/yr
- fnaf figures210K/yr
- five nights at freddys figures145K/yr
- freddy39K/yr
- 5 nights at freddys46K/yr
- fnaf toys34K/yr
- fnaf action figures35K/yr
- freddy fazbear32K/yr
- five nights at freddys toys32K/yr
Reviews and returns
What reviews say buyers love and hate about Fnaf
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fnaf questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









