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Fnaf

Fail

Demand is soft, at -42.7% this quarter, so Fnaf is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£299K/yr2.1M searches / yr
90-day growth
-42.7%search demand this quarter
Competition
40%top-5 click share · 11 brands · 164 sellers

Flapen Score

Fnaf against its category

The dotted line is the Fashion average. Past it, Fnaf is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fnaf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fnaf 2.1M times last year and spent an estimated £299K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
1.1%
Market size, estimated
£299Ka year
Peak month
December5.2× the quietest month
Top search term
fnaf684K searches a year

02 · Price

A sale here is worth £12.96.

Listings sell for £12.96 on average, from £6.31 to £26.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.96 that is £1K to £3K a year per listing.

Average price
£12.96under the $15 to $100 sweet spot
Price range
£6.31–£26.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #588 within Boys. It carries 494 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
80%
Out of stock, average day
17.1%
Average rank
#588in Boys
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
494per listing
Listings tracked
46

04 · Newcomers

Amazon counts 7 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fnaf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

164

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

40%

Top 20: 74%

Open market

4%

  • FIVE NIGHTS AT FREDDY'S27%
  • Jazwares24%
  • shumintaojin23%
  • Funko18%
  • FUNKO GAMES3%
  • YZR2%
  • Open — no brand owns it (5 brands, 4%)

Demand

Fnaf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Fnaf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fnaf684K/yr
  • five nights at freddys675K/yr
  • fnaf figures210K/yr
  • five nights at freddys figures145K/yr
  • freddy39K/yr
  • 5 nights at freddys46K/yr
  • fnaf toys34K/yr
  • fnaf action figures35K/yr
  • freddy fazbear32K/yr
  • five nights at freddys toys32K/yr

Reviews and returns

What reviews say buyers love and hate about Fnaf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.07

Poor quality

Terrible quality. Poorly made. Terrible quality. Jazwares is such a cheap company.

double the quality

Size-Overall18%−0.02

Small in size

Tshirts small for their size so go bigger

Petite

Hard Feel10%−0.02

Its that horrible rough

Hard wearing

It feels a little rough at first

Defective Material/Parts7%−0.04

Item came slightly damaged

Inflation/Deflation7%−0.04

One of the round balloons kept deflating

Love

Quality-Overall19%−0.07

Good quality

You can tell they are well made

Great quality clothing

Advertised Vs Actual Product16%+1.68

As advertised nice

As described

Exactly as advertised

Value For Money13%

Good Price

Worth the money

Good value for money

Fun/Entertainment Experience11%+1.05

Fun object for funky pop figures

Amazing plush cool toy Ive been wanting for ages

Great toy

Collectibles9%+0.62

Great collectible

Good addition to bitty pop collection

Great product and nice price good addition to the collection

Return

0.4% Return rate 39% Fixable by listing

Size-Overall25%▄▅█▆▃▁

Small in size

Tshirts small for their size so go bigger

Petite

Gifting Purpose23%▂█▂▃▇▄
Defective Material/Parts10%█▅▄▁▃▇

Item came slightly damaged

Durability6%▁▁█▇▁█

arms were falling apart even before the packaging was touched

Add-Ons/Attachments6%█▁▁▁▁▁

FAQ

Common Fnaf questions

Answered from the same tracked data.